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Seaweed Snacks

Fail

The top 5 brands take 100% of clicks, so Seaweed Snacks is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£150K/yr187K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
70%top-5 click share · 5 brands · 46 sellers

Flapen Score

Seaweed Snacks against its category

The dotted line is the Grocery average. Past it, Seaweed Snacks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seaweed Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seaweed Snacks 187K times last year and spent an estimated £150K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
7.9%
Market size, estimated
£150Ka year
Peak month
January1.5× the quietest month
Top search term
seaweed snacks108K searches a year

02 · Price

A sale here is worth £10.12.

Listings sell for £10.12 on average, from £2.34 to £23.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.12 that is £8K to £10K a year per listing.

Average price
£10.12under the $15 to $100 sweet spot
Price range
£2.34–£23.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #83 within Snack Foods. It carries 1,403 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#83in Snack Foods
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,403per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Seaweed Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Itsu57%
  • CHOI'S 135%
  • Emma Basic4%
  • Abakus2%
  • KIRKLAND1%

Demand

Seaweed Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Seaweed Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seaweed snacks108K/yr
  • itsu seaweed thins35K/yr
  • seaweed snack14K/yr
  • seaweed thins10K/yr
  • crispy seaweed11K/yr
  • itsu seaweed7K/yr
  • itsu crispy seaweed thins2K/yr

Reviews and returns

What reviews say buyers love and hate about Seaweed Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+1.56

So it's not to everyone's taste

Unpleasant fishy taste

Awful taste

Value For Money13%+0.33

rather expensive

Wasting money

Expensive for what they are

Flavor7%−0.02

Awful flavour

Paper thin flavouring at best

the flavour seems to be less than before

Crispiness7%+0.23

not crisp at all

my only nag is that a few of the packets in the batch must have got air in them as the seaweed sheets were a soft texture rather than a crisp bite

Only thing is once opened they can lose their crispness hence one star less

Size-Overall5%−0.07

Smaller than expected

The packs are small

Also much smaller than anticipated

Love

Taste-Overall35%+1.56

Super tasty snack

Great taste

Great snack

Quality-Overall11%+0.50

perfect for making nori rolls, good quality and good price

Good quality

Great product

Value For Money10%+0.33

Best Value

Good value for money

Excellent value

Flavor8%−0.02

Good flavour

Love the crunch and the flavour

Great snack great flavour

Crispiness8%+0.23

Nice and crispy

Certainly a crisp with a crunch unlike the production of normal potato based crisps

Crunchy

FAQ

Common Seaweed Snacks questions

Answered from the same tracked data.