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Seafood Boil

Fail

The top 5 brands take 100% of clicks, so Seafood Boil is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£103K/yr118K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
88%top-5 click share · 5 brands · 28 sellers

Flapen Score

Seafood Boil against its category

The dotted line is the Grocery average. Past it, Seafood Boil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seafood Boil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seafood Boil 118K times last year and spent an estimated £103K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
12.4%
Market size, estimated
£103Ka year
Peak month
January1.5× the quietest month
Top search term
old bay seasoning49K searches a year

02 · Price

A sale here is worth £7.06.

Listings sell for £7.06 on average, from £2.31 to £19.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £7.06 that is £9K to £11K a year per listing.

Average price
£7.06under the $15 to $100 sweet spot
Price range
£2.31–£19.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Herbs, Spices & Seasonings. It carries 821 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#84in Herbs, Spices & Seasonings
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
821per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Seafood Boil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • Old Bay79%
  • Flavour Bombs8%
  • Zatarain's8%
  • zeal3%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Seafood Boil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Seafood Boil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • old bay seasoning49K/yr
  • seafood boil seasoning21K/yr
  • seafood boil17K/yr
  • old bay16K/yr
  • old bay seasoning uk7K/yr
  • seafood boil kit4K/yr
  • sea food boil seasoning3K/yr

Reviews and returns

What reviews say buyers love and hate about Seafood Boil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Flavor”
15%of negative reviews mention “Flavor”
0.1%of orders come back
“all I got from this was spicy heat with very little else in flavour”
A buyer, on “Flavor”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Seafood Boil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data