Seafood Boil
FailThe top 5 brands take 100% of clicks, so Seafood Boil is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £103K/yr118K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 28 sellers
Flapen Score
Seafood Boil against its category
The dotted line is the Grocery average. Past it, Seafood Boil is stronger. Inside it, weaker.
Market
The Seafood Boil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Seafood Boil 118K times last year and spent an estimated £103K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £103Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- old bay seasoning49K searches a year
02 · Price
A sale here is worth £7.06.
Listings sell for £7.06 on average, from £2.31 to £19.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £7.06 that is £9K to £11K a year per listing.
- Average price
- £7.06under the $15 to $100 sweet spot
- Price range
- £2.31–£19.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Herbs, Spices & Seasonings. It carries 821 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Herbs, Spices & Seasonings
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 821per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Seafood Boil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old Bay Seasonings Tin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 4,130
- Age
- 4y ago

McCormick Old Bay Seasoning Blend of Zesty Savoury Herbs & Spices Perfect for Meat Poultry & Seafood 280g Jar
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 1,546
- Age
- 5y ago

Seafood Boil Flavour Bomb Seasoning - Make a Cajun Garlic Sauce for Your Seafood Boil or Shellfish - PACK OF 2 BOMBS
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

Zatarains Zatarains Crab Boil Crawfish Shrimp & Crab Boil in A Bag 85g
- Price
- £5.65
- Rating
- 4.2/5
- Reviews
- 560
- Age
- 15y ago

Old Bay Hot Seasoning 75 G Flavourful Taste Blend of 14 Herbs and Spices and Chilli with Chilli Flakes Versatile Spice All-purpose Seasoning Perfect for Meat Chicken Pasta and Pop Corn
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 3y ago
Trending
90-day click momentum
Seafood Boil Flavour Bomb Seasoning - Make a Cajun Garlic Sauce for Your Seafood Boil or Shellfish - PACK OF 2 BOMBS
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

Slap Ya Mama Seafood Boil 454g
- Price
- £7.98
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 2y ago

Old Bay Seasoning - Shrimp and Crab Spice Mix - Spice Blend for Seafood Meat and Poultry - Catering Size 680g Container
- Price
- £19.63
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 5y ago

Old Bay Seasonings Tin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 4,130
- Age
- 4y ago

McCormick Old Bay Seasoning Blend of Zesty Savoury Herbs & Spices Perfect for Meat Poultry & Seafood 280g Jar
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 1,546
- Age
- 5y ago
Newest
by launch date
Seafood Boil Flavour Bomb Seasoning - Make a Cajun Garlic Sauce for Your Seafood Boil or Shellfish - PACK OF 2 BOMBS
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

Slap Ya Mama Seafood Boil 454g
- Price
- £7.98
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 2y ago

Old Bay Hot Seasoning 75 G Flavourful Taste Blend of 14 Herbs and Spices and Chilli with Chilli Flakes Versatile Spice All-purpose Seasoning Perfect for Meat Chicken Pasta and Pop Corn
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 3y ago

Old Bay Lemon & Herb Seasoning 75 G Flavourful Taste Blend of 14 Herbs and Spices with Lemon Versatile Spice All-purpose Seasoning Perfect for Vegetables Chicken Fish Pasta and Pop Corn
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 426
- Age
- 3y ago

Old Bay Seasonings Tin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 4,130
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Old Bay79%
- Flavour Bombs8%
- Zatarain's8%
- zeal3%
- Generic2%
- Open — no brand owns it (0%)
Demand
Seafood Boil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Seafood Boil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- old bay seasoning49K/yr
- seafood boil seasoning21K/yr
- seafood boil17K/yr
- old bay16K/yr
- old bay seasoning uk7K/yr
- seafood boil kit4K/yr
- sea food boil seasoning3K/yr
Reviews and returns
What reviews say buyers love and hate about Seafood Boil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
all I got from this was spicy heat with very little else in flavour
The clove or allspice thats in it is far to overpowering
Prison Soup Flavour
Not very hot
all I got from this was spicy heat with very little else in flavour
it's spicier than you'd think
A little salty
its very salty so use it accordingly
Very expensive product
Waste of money:
It was like dish water
Love
Add grape flavour to your cooking pot excellent idea
Great flavor
Nice flavours in your cooking
It's delicious
Delicious for meat - you will not regret
Really nice taste for savoury dishes
Very nice seasoning
Good quality
well made, and worth the price
Spicy
I like a bit of spice. and this has a nice spicy hit
Absolutely delicious and the perfect level of spice
Value for money
Amazing price
worth the price
Return
0.1% Return rate 100% Fixable by listing
Small tin
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seafood Boil questions
Answered from the same tracked data.









