Sea Salt
FailPrices span $1.46–$15.93, mostly outside the sweet spot, so Sea Salt is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £601K/yr644K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 69 sellers
Flapen Score
Sea Salt against its category
The dotted line is the Grocery average. Past it, Sea Salt is stronger. Inside it, weaker.
Market
The Sea Salt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sea Salt 644K times last year and spent an estimated £601K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
17.3% of searches ended in a purchase last week.
Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £601K a year.
- Searches, last 12 months
- 644K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 17.3%
- Market size, estimated
- £601Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- sea salt244K searches a year
02 · Price
A sale here is worth £5.38.
Listings sell for £5.38 on average, from £1.46 to £15.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £5.38 that is £22K to £27K a year per listing.
- Average price
- £5.38under the $15 to $100 sweet spot
- Price range
- £1.46–£15.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £22K–£27K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #49 within Herbs, Spices & Seasonings. It carries 5,274 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 88%
- Out of stock, average day
- 4.0%
- Average rank
- #49in Herbs, Spices & Seasonings
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,274per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Sea Salt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maldon - Sea Salt Flakes Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations 250g Box
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 1,306
- Age
- 12y ago

Maldon - Sea Salt Flakes 1.4kg Tub - Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations
- Price
- £15.93
- Rating
- 4.9/5
- Reviews
- 8,769
- Age
- 13y ago

Maldon - Sea Salt Flakes Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations 570g Tub
- Price
- £6.77
- Rating
- 4.8/5
- Reviews
- 10,677
- Age
- 5y ago

Minton & Donello Coarse Natural Sea Salt 750g Unrefined Salt with Clean Mineral Taste Great for Cooking Finishing Dishes Rubbing Meats Baking & Enhancing Everyday Meals
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago

Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)
- Price
- £1.60
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 10y ago
Trending
90-day click momentum
Maldon - Smoked Sea Salt Flakes - Unique Pyramid Shaped Salt Flakes - Gently Smoked Over Oak - Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations - 125g Box
- Price
- £2.23
- Rating
- 4.7/5
- Reviews
- 2,725
- Age
- 15y ago

Cornish Sea Salt Celtic Sea Salt Original Crystals 500G - 100% Natural Unrefined Mineral Rich Coarse Crunchy Cooking Salt for Seasoning and Baking Contains Up to 82 Essential Minerals
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 5y ago

Mystic Nature Celtic Sea Salt - 500g | 100% Natural Unrefined Mineral Rich Celtic Salt Crystals From France | Rich In Minerals & Trace Elements
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 3,304
- Age
- 2y ago

Maldon - Sea Salt Flakes 1.4kg Tub - Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations
- Price
- £15.93
- Rating
- 4.9/5
- Reviews
- 8,769
- Age
- 13y ago

Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)
- Price
- £1.60
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 10y ago
Newest
by launch date
Minton & Donello Coarse Natural Sea Salt 750g Unrefined Salt with Clean Mineral Taste Great for Cooking Finishing Dishes Rubbing Meats Baking & Enhancing Everyday Meals
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago

Mystic Nature Celtic Sea Salt - 500g | 100% Natural Unrefined Mineral Rich Celtic Salt Crystals From France | Rich In Minerals & Trace Elements
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 3,304
- Age
- 2y ago

Maldon - Sea Salt Gift Tin Includes Maldon Original Sea Salt 250g and a Maldon Sea Salt Gift Tin - Soft and Crunchy Sea Salt Flakes - Perfect for a Wide Range of Dishes
- Price
- £7.73
- Rating
- 4.8/5
- Reviews
- 244
- Age
- 2y ago

Pure Flourish Celtic Sea Salt - 600g | 100% Unrefined Celtic Salt | Rich in Essential Minerals | Hand Harvested Light Grey Celtic Salt Crystals from France
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 4,834
- Age
- 2y ago

Maldon Salt - Pinch Tin Set - 2 x Original Sea Salt Pinch Tins and 2 x Smoked Sea Salt Pinch Tins - Pocket Sized Tins - Perfect for Picnics and Travel - 4 Tins (SALT NOT INCLUDED)
- Price
- £5.82
- Rating
- 4.1/5
- Reviews
- 308
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
69
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
6%
- Maldon68%
- Saxa11%
- Minton & Donello6%
- Celtic Salt4%
- Mystic Nature3%
- Grow Chem2%
- Open — no brand owns it (3 brands, 6%)
Demand
Sea Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sea Salt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sea salt244K/yr
- maldon sea salt148K/yr
- maldon salt64K/yr
- coarse sea salt32K/yr
- sea salt flakes27K/yr
- maldon24K/yr
- coarse salt22K/yr
- maldon sea salt flakes16K/yr
- seasalt15K/yr
- salt flakes13K/yr
Reviews and returns
What reviews say buyers love and hate about Sea Salt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No salt
Salty
Not like normal table salt
not dry
Arrived moist
Although a little damp
Poor quality, does not stay sealed
Not a very good quality
Right type and good quality only that one packet was torn and salt spilled
The crystals are small in size
Peices are too big
These are tiny
A little expensive I feel
Waste of money
Pity, because it is reasonably priced
Love
Amazing salt
Great tasting salt
Quality Salt
Good consistant quality
Amazing quality
Lovely big tub, quality product
Fantastic taste
natural taste
Good tasting with water
Excellent price
Great deal
Good value for money
As advertised
As described
Exactly what I wanted
Return
0.0% Return rate 0% Fixable by listing
Poor quality, does not stay sealed
Not a very good quality
Right type and good quality only that one packet was torn and salt spilled
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sea Salt questions
Answered from the same tracked data.









