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Sea Salt

Fail

Prices span $1.46–$15.93, mostly outside the sweet spot, so Sea Salt is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£601K/yr644K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
65%top-5 click share · 9 brands · 69 sellers

Flapen Score

Sea Salt against its category

The dotted line is the Grocery average. Past it, Sea Salt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Salt 644K times last year and spent an estimated £601K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £601K a year.

Searches, last 12 months
644K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
17.3%
Market size, estimated
£601Ka year
Peak month
December1.9× the quietest month
Top search term
sea salt244K searches a year

02 · Price

A sale here is worth £5.38.

Listings sell for £5.38 on average, from £1.46 to £15.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £5.38 that is £22K to £27K a year per listing.

Average price
£5.38under the $15 to $100 sweet spot
Price range
£1.46–£15.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #49 within Herbs, Spices & Seasonings. It carries 5,274 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
4.0%
Average rank
#49in Herbs, Spices & Seasonings
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,274per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Sea Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£120K£180K£240K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

69

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Maldon68%
  • Saxa11%
  • Minton & Donello6%
  • Celtic Salt4%
  • Mystic Nature3%
  • Grow Chem2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Sea Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sea Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea salt244K/yr
  • maldon sea salt148K/yr
  • maldon salt64K/yr
  • coarse sea salt32K/yr
  • sea salt flakes27K/yr
  • maldon24K/yr
  • coarse salt22K/yr
  • maldon sea salt flakes16K/yr
  • seasalt15K/yr
  • salt flakes13K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content37%+1.32

No salt

Salty

Not like normal table salt

Moist/Dry6%−0.07

not dry

Arrived moist

Although a little damp

Quality-Overall6%+0.82

Poor quality, does not stay sealed

Not a very good quality

Right type and good quality only that one packet was torn and salt spilled

Size-Overall5%−0.02

The crystals are small in size

Peices are too big

These are tiny

Value For Money4%

A little expensive I feel

Waste of money

Pity, because it is reasonably priced

Love

Salt Content38%+1.32

Amazing salt

Great tasting salt

Quality Salt

Quality-Overall20%+0.82

Good consistant quality

Amazing quality

Lovely big tub, quality product

Taste-Overall10%+0.26

Fantastic taste

natural taste

Good tasting with water

Value For Money7%

Excellent price

Great deal

Good value for money

Advertised Vs Actual Product4%

As advertised

As described

Exactly what I wanted

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof86%▁█▁██▅
Quality-Overall14%▁▁▁▁▁█

Poor quality, does not stay sealed

Not a very good quality

Right type and good quality only that one packet was torn and salt spilled

FAQ

Common Sea Salt questions

Answered from the same tracked data.