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Sea Moss Gel

Fail

Demand is soft, at -21.6% this quarter, so Sea Moss Gel is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£84K/yr88K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
78%top-5 click share · 10 brands · 12 sellers

Flapen Score

Sea Moss Gel against its category

The dotted line is the Grocery average. Past it, Sea Moss Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Moss Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Moss Gel 88K times last year and spent an estimated £84K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
6.2%
Market size, estimated
£84Ka year
Peak month
January2.1× the quietest month
Top search term
sea moss gel61K searches a year

02 · Price

A sale here is worth £15.61.

Listings sell for £15.61 on average, from £8.03 to £25.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.61 that is £2K to £4K a year per listing.

Average price
£15.61inside the $15 to $100 sweet spot
Price range
£8.03–£25.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #423 within Tea. It carries 502 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
23%
Out of stock, average day
18.6%
Average rank
#423in Tea
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
502per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Sea Moss Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

  • Gordon Watkins34%
  • MYLAS MOSS19%
  • St Lucia Sea Moss Ltd18%
  • Edges11%
  • Mecantu5%
  • Lumarejebo3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Sea Moss Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Sea Moss Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea moss gel61K/yr
  • seamoss gel19K/yr
  • irish sea moss gel4K/yr
  • sea moss gel organic4K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Moss Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.17

tasted almost chemical

Awful taste

as the taste is extremely off-putting

Quality-Overall15%+0.52

This is not a cheap product

Quality issues

Quality issue

Value For Money7%−0.10

Definitely not worth it for me considering the other brand was less than half the price

I am absolutely gobsmacked at the price of it

the price has sky rocketed

Smell6%−0.07

Chemical smell

most recent batch smelt like chlorine plastic

Different color and weird smell

Bitter6%+0.37

Bitter

very bitter taste

Love

Quality-Overall28%+0.52

Great quality and easy to add to my routine

Excellent product

Top quality

Taste-Overall17%−0.17

Taste nice

taste neutral

it tastes very mild

Energy Level7%+1.00

more consistent energy throughout the day

my energy is through the roof

I use it most days, especially before football and always feel a nice boost in energy and focus

Ease Of Use6%−0.03

easy to use

its been really easy to make part of my daily routine

Worth a try

Texture/Consistency-Overall5%−0.07

Texture was fine

The texture was smooth

The texture was something to be believed

Return

0.0% Return rate 0% Fixable by listing

Sour20%▁▁▁▁▁█
Material Quality20%▁▁▁▁▁█
Strength20%▁█▁▁▁▁
Smell20%

Chemical smell

most recent batch smelt like chlorine plastic

Different color and weird smell

Ingredients-Overall20%▁▁▁▁▁█

FAQ

Common Sea Moss Gel questions

Answered from the same tracked data.