sea moss gel
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£15.61avg listing price — sweet spot $15–$100
Review moat
Good501.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.03–£25.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£84K£84K/yr · 88K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sea moss gel is a £84K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sea moss gel market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £47K–£62K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #423
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 100%
- Out of stock
- 18.6%
- Avg brand age
- 30 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
12
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
10%
- Gordon Watkins34%
- MYLAS MOSS19%
- St Lucia Sea Moss Ltd18%
- Edges11%
- Mecantu5%
- Lumarejebo3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top sea moss gel search terms
- sea moss gel61K/yr
- seamoss gel19K/yr
- irish sea moss gel4K/yr
- sea moss gel organic4K/yr
Top sea moss gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sea Moss Gel Made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Golden 500ml)
Gordon Watkins£13.934.2★2,597 rev
St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
St Lucia Sea Moss Ltd£12.354.2★47 rev
Mylas Moss Organic Sea Moss Gel 340g Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers
MYLAS MOSS£14.974.0★121 rev
Edges Irish Sea Moss Gel 550ml - 100% Wildcrafted Sea Moss - 92 Vitamins & Minerals Immune Boost Superfood - Vegan & Gluten Free - Dr Sebi Approved
Edges£21.474.2★61 rev
Sea Moss Gel made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Honey Turmeric and Ginger 250ml)
Gordon Watkins£10.954.2★2,597 rev
Newest
by launch dateSt Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
St Lucia Sea Moss Ltd£12.3547 rev
Edges Irish Sea Moss Gel 550ml - 100% Wildcrafted Sea Moss - 92 Vitamins & Minerals Immune Boost Superfood - Vegan & Gluten Free - Dr Sebi Approved
Edges£21.4761 rev
Sea Moss Gummies - Enriched with Irish Sea Moss Burdock Root and Bladderwrack - High Strength 3000mg Vegan Gummy - Seamoss Gummies Made in UK By New Leaf 60 Gummys
NEW LEAF PRODUCTS£8.03168 rev
Wyld Herbs All-Natural Organic Sea Moss Gel | 100% Wildcrafted Dr Sebi Sea Moss | Superfood Rich in Minerals Proteins & Vitamins - Vegan & Gluten Free Sourced from The Caribbean 720ML
Wyld Herbs£25.4221 rev
Wyld Herbs Blueberry Infused Sea Moss Gel 300ML
Wyld Herbs£14.9425 rev
Trending
90-day click momentum
Multi Mineral Sea Moss Gel Golden Purple & Green Sea Moss Blend Natural Irish Moss Gel for Skin & Wellness 500ml | Medicinal Mother
Generic£18.215.0★
Sea Moss Gel made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Honey Turmeric and Ginger 250ml)
Gordon Watkins£10.954.2★
St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
St Lucia Sea Moss Ltd£12.354.2★
Mylas Moss Organic Sea Moss Gel Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers (720g)
MYLAS MOSS£24.734.0★
Sea Moss Gel Made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Golden 500ml)
Gordon Watkins£13.934.2★
What buyers say about sea moss gel
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to add to my routine”
“Taste nice”
“more consistent energy throughout the day”
“easy to use”
“Texture was fine”
“Good flavour and not sticky”
“Seamoss”
“looked fresh”
“Works well”
“The portion size was surprisingly generous for the price”
What buyers complain about
“tasted almost chemical”
“This is not a cheap product”
“Definitely not worth it for me considering the other brand was less than half the price”
“Chemical smell”
“Bitter”
“Different color and weird smell”
“Smelt really horrible”
“made my stomach cramp badly”
“get ill a lot”
“Has like an oily taste to it”
Top return reasons
Common questions
- Is sea moss gel profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the sea moss gel niche?
- 10 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in sea moss gel?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for sea moss gel peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the sea moss gel niche?
- Listings span £8.03–£25.42; the average listing price is £15.61 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.