Sea Moss
Sea Moss shows low returns (0.1%), but soft demand (-45.3% this quarter) keeps it on the watch list.
Flapen Score
Is Sea Moss profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sea Moss is a £215K/yr Amazon United Kingdom market (311K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 51/100.
Sea Moss: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -45.3% over the last 90 days and 6.1% of searches end in a purchase.
£215K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Sea Moss products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sea Moss Tablets Extract High Strength 4000mg - Sea Moss Supplement 120 Tablets (not sea Moss Capsule) High Potency - UK Made - Vegan - Non GMO
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 2,211
- Age
- 3y ago
Sea Moss Gel Made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Golden 500ml)
- Price
- £13.93
- Rating
- 4.2/5
- Reviews
- 2,597
- Age
- 5y ago
Mylas Moss Organic Sea Moss Gel 340g Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers
- Price
- £14.97
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago
Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 1y ago
St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 9mo ago
Trending
90-day click momentum
Himalayan Shilajit Irish Sea Moss & Lions Mane Capsules | 3-in-1 High Strength Blend for Energy Focus & Vitality | 20 000mg 60% Fulvic Acid | Vegan 120 Capsules | Lux Vita
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago
Golden Irish Sea Moss | Wildcrafted from St. Lucia | 55g Makes ~0.85L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 1y ago
Mylas Moss Organic Sea Moss Gel Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers (720g)
- Price
- £24.73
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago
St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 9mo ago
Nutravita 5000mg Sea Moss Tablets - 400 Irish Sea Moss Vegan Supplements for 6.5 Months of Supply Contributes to Normal Energy-Yielding Metabolism Skin & Cognitive Function (EFSA) Made in the UK
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 1y ago
Newest
by launch dateSt Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 9mo ago
Himalayan Shilajit Irish Sea Moss & Lions Mane Capsules | 3-in-1 High Strength Blend for Energy Focus & Vitality | 20 000mg 60% Fulvic Acid | Vegan 120 Capsules | Lux Vita
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago
Golden Irish Sea Moss | Wildcrafted from St. Lucia | 55g Makes ~0.85L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 1y ago
Sea Moss and Bladderwrack - 4000mg - 60 Capsules - Vegan Friendly - Wild Harvested Irish Seamoss - UK Made MOBU
- Price
- £5.80
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago
Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 flat
Sellers
23
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
54%
Top 20: 92%
Open market
23%
- NEW LEAF PRODUCTS34%
- MYLAS MOSS14%
- Gordon Watkins13%
- St Lucia Sea Moss Ltd6%
- SS Sport Supplies6%
- MetaSuperfoods4%
Sea Moss demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×
Top Sea Moss search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sea moss232K/yr
- seamoss46K/yr
- sea moss capsules8K/yr
- organic sea moss8K/yr
- sea moss organic8K/yr
- sea moss tablets6K/yr
- see moss3K/yr
What reviews say buyers love and hate about Sea Moss
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Great quality and easy to add to my routine”
“Good price”
“easy to use”
“As advertised, they work for me”
“The gel tastes fresh with a very mild taste so its easy to take daily”
What buyers complain about
68% of reviews“tasted almost chemical”
“Highly disappointed with this as I struggle to take tablets”
“Waste of money”
“not the best”
“Absolutely no difference whatsoever”
Sea Moss return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sea Moss questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
