Skip to content

Sea Moss

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -45.3% this quarter, so Sea Moss is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£215K/yr311K searches / yr
90-day growth
-45.3%search demand this quarter
Competition
54%top-5 click share · 21 brands · 23 sellers

Flapen Score

Sea Moss against its category

The dotted line is the Grocery average. Past it, Sea Moss is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Moss 311K times last year and spent an estimated £215K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-45.3%
Conversion, latest week
6.1%
Market size, estimated
£215Ka year
Peak month
September2.7× the quietest month
Top search term
sea moss232K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £5.80 to £24.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.41 that is £6K to £9K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£5.80–£24.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #535 within Tea. It carries 501 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
81%
Out of stock, average day
10.4%
Average rank
#535in Tea
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sea Moss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

23

Est. top-5 brand share

72%

Top 20: 99%

Est. top-5 click share

54%

Top 20: 92%

Open market

23%

  • NEW LEAF PRODUCTS34%
  • MYLAS MOSS14%
  • Gordon Watkins13%
  • St Lucia Sea Moss Ltd6%
  • SS Sport Supplies6%
  • MetaSuperfoods4%

Demand

Sea Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Sea Moss search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sea moss232K/yr
  • seamoss46K/yr
  • sea moss capsules8K/yr
  • organic sea moss8K/yr
  • sea moss organic8K/yr
  • sea moss tablets6K/yr
  • see moss3K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Moss

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“tasted almost chemical”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sea Moss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data