Sea Moss
MaybeReturns run at only 0.1% of orders. But demand is soft, at -45.3% this quarter, so Sea Moss is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £215K/yr311K searches / yr
- 90-day growth
- -45.3%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 23 sellers
Flapen Score
Sea Moss against its category
The dotted line is the Grocery average. Past it, Sea Moss is stronger. Inside it, weaker.
Market
The Sea Moss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sea Moss 311K times last year and spent an estimated £215K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 311K
- Growth, 90 days vs prior 90
- -45.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £215Ka year
- Peak month
- September2.7× the quietest month
- Top search term
- sea moss232K searches a year
02 · Price
A sale here is worth £11.41.
Listings sell for £11.41 on average, from £5.80 to £24.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.41 that is £6K to £9K a year per listing.
- Average price
- £11.41under the $15 to $100 sweet spot
- Price range
- £5.80–£24.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #535 within Tea. It carries 501 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 81%
- Out of stock, average day
- 10.4%
- Average rank
- #535in Tea
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 501per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Sea Moss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sea Moss Tablets Extract High Strength 4000mg - Sea Moss Supplement 120 Tablets (not sea Moss Capsule) High Potency - UK Made - Vegan - Non GMO
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 2,211
- Age
- 3y ago

Sea Moss Gel Made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Golden 500ml)
- Price
- £13.93
- Rating
- 4.2/5
- Reviews
- 2,597
- Age
- 5y ago

Mylas Moss Organic Sea Moss Gel 340g Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers
- Price
- £14.97
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago

Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 1y ago

St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 9mo ago
Trending
90-day click momentum
Himalayan Shilajit Irish Sea Moss & Lions Mane Capsules | 3-in-1 High Strength Blend for Energy Focus & Vitality | 20 000mg 60% Fulvic Acid | Vegan 120 Capsules | Lux Vita
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Golden Irish Sea Moss | Wildcrafted from St. Lucia | 55g Makes ~0.85L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 1y ago

Mylas Moss Organic Sea Moss Gel Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers (720g)
- Price
- £24.73
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 2y ago

St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 9mo ago

Nutravita 5000mg Sea Moss Tablets - 400 Irish Sea Moss Vegan Supplements for 6.5 Months of Supply Contributes to Normal Energy-Yielding Metabolism Skin & Cognitive Function (EFSA) Made in the UK
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 897
- Age
- 1y ago
Newest
by launch date
St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml
- Price
- £12.35
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 9mo ago

Himalayan Shilajit Irish Sea Moss & Lions Mane Capsules | 3-in-1 High Strength Blend for Energy Focus & Vitality | 20 000mg 60% Fulvic Acid | Vegan 120 Capsules | Lux Vita
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago

Golden Irish Sea Moss | Wildcrafted from St. Lucia | 55g Makes ~0.85L Sea Moss Gel | 100% Natural Raw & Sun-Dried | Dr. Sebi Inspired Nutrient-Rich Irish Moss for Health & Wellness
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 1y ago

Sea Moss and Bladderwrack - 4000mg - 60 Capsules - Vegan Friendly - Wild Harvested Irish Seamoss - UK Made MOBU
- Price
- £5.80
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 1y ago

Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 flat
Sellers
23
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
54%
Top 20: 92%
Open market
23%
- NEW LEAF PRODUCTS34%
- MYLAS MOSS14%
- Gordon Watkins13%
- St Lucia Sea Moss Ltd6%
- SS Sport Supplies6%
- MetaSuperfoods4%
Demand
Sea Moss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×
Search terms
Top Sea Moss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sea moss232K/yr
- seamoss46K/yr
- sea moss capsules8K/yr
- organic sea moss8K/yr
- sea moss organic8K/yr
- sea moss tablets6K/yr
- see moss3K/yr
Reviews and returns
What reviews say buyers love and hate about Sea Moss
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tasted almost chemical
has no taste
as the taste is extremely off-putting
Highly disappointed with this as I struggle to take tablets
2 capsules less than I would normally take
Daily dose is likely too much iodine for most people - 3 times a week maxed out
Waste of money
I am absolutely gobsmacked at the price of it
A bit overpriced for the amount received in the package
not the best
Quality issues
Quality issue
Absolutely no difference whatsoever
No effect
Love
Great quality and easy to add to my routine
Overall, a very solid product that Id happily buy again
Excellent Product
Good price
Not to expensive
Great value
easy to use
easy to make
Easy to take
As advertised, they work for me
Exactly what I am looking for
As described
The gel tastes fresh with a very mild taste so its easy to take daily
Taste nice
taste neutral
Return
0.1% Return rate 13% Fixable by listing
Absolutely no difference whatsoever
No effect
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sea Moss questions
Answered from the same tracked data.









