sea buckthorn
Worth a lookShows low returns (0.0%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£16.34avg listing price — sweet spot $15–$100
Price range
Great£8.14–£37.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good656.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 64K searches
According to Flapen's Amazon United Kingdom niche tracking, sea buckthorn is a £60K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sea buckthorn market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #436
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 0.3%
- Avg brand age
- 63 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
77
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
59%
Top 20: 94%
Open market
35%
- Horbäach19%
- LOOV15%
- Natures Aid14%
- ALPHA016%
- Arctic Power6%
- Stockholm Organic6%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -3.1% search growth over the last 90 days.Peak months: Jan, Mar · busiest ÷ quietest = 2.6×
Top sea buckthorn search terms
- sea buckthorn48K/yr
- seabuckthorn8K/yr
- sea buckthorn powder6K/yr
- buckthorn3K/yr
Top sea buckthorn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sea Buckthorn Oil Capsules 9600mg | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | Palmitoleic Acid | 60 Count | by Horbaach
Horbäach£8.234.5★541 rev
LOOV Organic Sea Buckthorn Powder High in Fibre Made from 100% Whole Berries 113 g Grown in Nordic Climate Rich in Omega Blend Vitamin C Vitamin E 23-Day Supply No Added Sugar Non-GMO
LOOV£24.704.4★525 rev
Natures Aid Sea Buckthorn Oil 500mg Omega-7 High Strength Supports Skin Immune & Heart Health Antioxidant Vegan Supplement Non-GMO Gluten-Free 60 Softgels
Natures Aid£11.374.6★1,085 rev
Sea Buckthorn Omega 7 Oil 11 550mg - 60 Vegan Softgels- High Strength 90mg Palmitoleic Acid- Pure & Potent Hippophae Rhamnoides Supplement Capsules - By Alpha01
ALPHA01£8.144.4★122 rev
Arctic Power Berries 100% Sea Buckthorn powder 70g Nutrient rich Nordic berries All Natural Delicious nutrient boost for breakfast bowls smoothies porridge yogurt - Vegan No added sugar
Arctic Power£11.814.2★100 rev
Newest
by launch date
Pharma Nord Omega 7 | Sea Buckthorn Oil | Dry Eye Support | 150 Capsules
Pharma Nord£37.955 rev
Organic Spree Omega 7 Sea Buckthorn Oil 1200mg - Supports Skin Mucous Membrane Immune Heart & Eye Health Omega 3 6 9 Capsules Vegan Omega 7 120 High Strength Tablets 2 Months Supply
ORGANIC SPREE£17.4179 rev
Lowhill Valley Sea Buckthorn Berries Whole Berries 100% Pure Hippophae Rhamnoides for Herbal Tea Non-GMO Natural Hand-Packed Embrace the Power of Nature 100g
Lowhill Valley£9.714 rev
LIPOSOMAL Sea Buckthorn Oil Capsules 30 000mg | 180 Count | High Strength Vegan Supplement | Source of Omega 7 Essential Fatty Acids | No Artificial Preservatives | by Baanaas
baanaas For Babies to Nanas£19.8595 rev
Sea Buckthorn Dried Berries 7.05oz/200g
TEAERPKLAE£18.8535 rev
Trending
90-day click momentumPharma Nord Omega 7 | Sea Buckthorn Oil | Dry Eye Support | 150 Capsules
Pharma Nord£37.954.8★
VITA PHARMA Sea Buckthorn Oil 7500mg 90 softgels
Vita Pharma£8.825.0★
Lowhill Valley Sea Buckthorn Berries Whole Berries 100% Pure Hippophae Rhamnoides for Herbal Tea Non-GMO Natural Hand-Packed Embrace the Power of Nature 100g
Lowhill Valley£9.715.0★
Gya Labs Organic Sea Buckthorn Oil - 100% Pure Natural Sea Buckthorn Carrier Oil for Skin Face Nails & Hair - Soothing & Moisturizing - 50ml
Gya Labs£12.974.5★
Siberian Sea Buckthorn Oil 3.4 fl.oz / 100ml Raw Unrefined Extra Virgin First Cold Pressed from Wild-harvested Sea Buckthorn Seeds and Berries
Best Value Organic£14.444.5★
What buyers say about sea buckthorn
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality gel tablets”
“Easy to swallow”
“Helps my keep my eye dryness at bay”
“As described”
“I like the sour taste it has for tea”
“Value for money”
“Great for dry eyes”
“Health Benefits”
“Juice is good”
“Anyway, delivery was as stated upon ordering and the powder is lovely and fine, mixes well”
What buyers complain about
“Rather strong smelling”
“had a horrible taste”
“I have started severe stomach pain everytime I have had its dose”
“A little expensive”
“You need to take 4 capsules daily for first couple weeks which means this is very expensive”
“Very tarty”
“lack of libido”
“Menopausal dryness”
“Not vegan”
“Very sour in taste”
Common questions
- Is sea buckthorn profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sea buckthorn niche?
- 24 brands and 77 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in sea buckthorn?
- Top complaints mined from reviews: Smell, Taste-Overall, Side Effects. The return rate is 0.0%.
- When does demand for sea buckthorn peak?
- Demand peaks in Jan–Mar; the busiest month runs 2.6× the quietest.
- What does it cost to enter the sea buckthorn niche?
- Listings span £8.14–£37.95; the average listing price is £16.34 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.