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Sea Buckthorn

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $60K a year here, so Sea Buckthorn is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£60K/yr64K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
59%top-5 click share · 24 brands · 77 sellers

Flapen Score

Sea Buckthorn against its category

The dotted line is the Grocery average. Past it, Sea Buckthorn is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Buckthorn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Buckthorn 64K times last year and spent an estimated £60K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
5.8%
Market size, estimated
£60Ka year
Peak month
January2.6× the quietest month
Top search term
sea buckthorn48K searches a year

02 · Price

A sale here is worth £16.34.

Listings sell for £16.34 on average, from £8.14 to £37.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.34 that is £2K to £4K a year per listing.

Average price
£16.34inside the $15 to $100 sweet spot
Price range
£8.14–£37.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #436 within Juice & Smoothies. It carries 657 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
0.3%
Average rank
#436in Juice & Smoothies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
657per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sea Buckthorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

77

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

59%

Top 20: 94%

Open market

35%

  • Horbäach19%
  • LOOV15%
  • Natures Aid14%
  • ALPHA016%
  • Arctic Power6%
  • Stockholm Organic6%

Demand

Sea Buckthorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar · busiest ÷ quietest = 2.6×

Search terms

Top Sea Buckthorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea buckthorn48K/yr
  • seabuckthorn8K/yr
  • sea buckthorn powder6K/yr
  • buckthorn3K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Buckthorn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%−0.08

Rather strong smelling

The one I got definitely off smells of vinegar really bad

Smells like sunflower oil

Taste-Overall9%−0.06

had a horrible taste

tastes of it waste of money

Then taste change just waisted this big box

Side Effects9%−0.06

I have started severe stomach pain everytime I have had its dose

with it's known side effects

Value For Money8%−0.03

A little expensive

tbh not worth it

its very expensive

Dosage7%−0.04

You need to take 4 capsules daily for first couple weeks which means this is very expensive

On facebook a customer only took 2 capsules a day, 5 seems excessive

Love

Quality-Overall32%+1.74

Good quality gel tablets

Premium quality

Excellent product

Ease Of Chewing/Swallowing8%+0.70

Easy to swallow

Easy to swallow quick delivery to early to say if there any different wait and see

Easy to swallow little softgels

Eye-Hygiene8%+0.67

Helps my keep my eye dryness at bay

Great for dry eyes

Even helps for dry eyes

Advertised Vs Actual Product6%+0.29

As described

Match this description

As expected

Taste-Overall4%−0.06

I like the sour taste it has for tea

So far it's good, the taste is a bit strong and should be like this as I have looked into this product in other sites, you tube etc

I love the taste

FAQ

Common Sea Buckthorn questions

Answered from the same tracked data.