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Scouring Pad

Maybe

Buyers convert on 20.9% of searches. But prices span $0.55–$11.51, mostly outside the sweet spot, so Scouring Pad is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£392K/yr429K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
43%top-5 click share · 23 brands · 120 sellers

Flapen Score

Scouring Pad against its category

The dotted line is the Grocery average. Past it, Scouring Pad is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scouring Pad market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scouring Pad 429K times last year and spent an estimated £392K. The top 5 brands take 61% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
20.9%
Market size, estimated
£392Ka year
Peak month
April1.9× the quietest month
Top search term
scourers124K searches a year

02 · Price

A sale here is worth £4.36.

Listings sell for £4.36 on average, from £0.55 to £11.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £4.36 that is £9K to £11K a year per listing.

Average price
£4.36under the $15 to $100 sweet spot
Price range
£0.55–£11.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,447 within Cleaning Tools. It carries 2,907 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
95%
Out of stock, average day
0.5%
Average rank
#1,447in Cleaning Tools
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,907per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Scouring Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£35K£47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

120

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

43%

Top 20: 81%

Open market

34%

  • Spontex27%
  • SOL12%
  • Zale Yardley9%
  • Addis7%
  • Morrisons6%
  • HomeSmith5%

Demand

Scouring Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Scouring Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scourers124K/yr
  • scouring pads66K/yr
  • scourer37K/yr
  • metal scourer36K/yr
  • non scratch scourers28K/yr
  • non scratch sponges17K/yr
  • scourers non scratch17K/yr
  • kitchen scourers11K/yr
  • pan scrubbers11K/yr
  • stainless steel scourer11K/yr

Reviews and returns

What reviews say buyers love and hate about Scouring Pad

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.23

it's not as durable as I expected it to be

Falls apart after a few uses

the poor durability

Quality-Overall19%−0.07

Rubbish quality

Awful quality

These are low quality

Size-Overall9%−0.04

Wrong sizing on product

they are very big

Quite small

Ease Of Cleaning6%+1.07

cleaning performance make them disappointing overall

Poor at cleaning

Even with a lot of effort they are ineffective at cleaning

Value For Money5%+2.04

Not worth it

Too expensive on this site

Very expensive product

Love

Value For Money22%+2.04

Good Value

Great value

Good value for money

Quality-Overall18%−0.07

Very good product and great price and quality came in good condition

Good quality sponges

EXCELLENT QUALITY

Ease Of Cleaning15%+1.07

Efficient cleaning

Great for cleaning

Cleans everything well

Advertised Vs Actual Product11%+0.88

As advertised

As described

Work as they should

Durability5%−0.23

Great sponges last long time

Durable and ease to use

Durable Sponges That Last Well

Return

0.1% Return rate 42% Fixable by listing

Size-Overall23%█▃▆▂▁▆

Wrong sizing on product

they are very big

Quite small

Quality-Overall20%▁▆▁▇█▃

Rubbish quality

Awful quality

These are low quality

Advertised Vs Actual Product8%▇█▇▁▆▁

Item description sizing incorrect

Photos shown are completely different to what was received

Product not as described

Value For Money6%█▂▁▂▃▁

Not worth it

Too expensive on this site

Very expensive product

Durability6%▁▁▃▄█▁

it's not as durable as I expected it to be

Falls apart after a few uses

the poor durability

FAQ

Common Scouring Pad questions

Answered from the same tracked data.