How competitive is the Scottish Tablet niche on Amazon United Kingdom?

9 brands and 15 sellers compete in Scottish Tablet on Amazon United Kingdom. The top 5 Scottish Tablet products take 55% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Scottish Tablet?

Scottish Tablet buyers on Amazon United Kingdom complain most about Sweetness, Taste-Overall, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Scottish Tablet niche?

Scottish Tablet sells for £11.64 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.39–£20.13. The average incumbent carries 256 reviews — the moat a new listing must climb.

Scottish Tablet

a small market ($62K/yr) — Scottish Tablet doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Scottish Tablet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scottish Tablet is a £62K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Scottish Tablet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.0% over the last 90 days and 5.0% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr8K

Search volume / yr-7.0%107K

Conversion rate5.0%

Avg price£11.64

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 15

Top-5 product click share55%

Open market9%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Scottish Tablet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rosss Scottish Tablet Jar

Price: £16.26
Rating: 4.4/5
Reviews: 689
Age: 6y ago

Rosss Highland Cow Butter Tablet Gift Box 150g

Price: £4.32
Rating: 4.3/5
Reviews: 209
Age: 8y ago

Scottish Gifts: Handmade Traditional Scottish Tablet Gift Set 570g Confectious branded box - Irresistibly Indulgent Tablet - 6 x 95g Artisanal Premium Quality Scottish Sweets

Price: £7.48
Rating: 4.6/5
Reviews: 101
Age: 2y ago

Scottish Tablet Made In Scotland: Confectious - 2 x 150g bags of Handmade Traditional Scottish Butter Tablet - Totally Tempting Tablet Sharing Bag - Artisanal Scottish Favourite Luxury Gift Idea

Price: £6.66
Rating: 4.7/5
Reviews: 1,500
Age: 5y ago

Scottish Tablet Made in Scotland - Confectious Handmade Traditional Tablet - Irresistibly Indulgent 2kg Tub Creamy Butter Tablet Artisanal Luxury Confectionery

Price: £17.84
Rating: 4.7/5
Reviews: 1,500
Age: 6y ago

Newest

by launch date

Tillys Famous Scottish Tablet Bars 4 x 90g Multipack Authentic Traditional Recipe Handcrafted Gourmet Confectionery

Price: £7.49
Rating: 5.0/5
Reviews: 3
Age: 2mo ago

Mrs Tillys Famous Scottish Tablet Bar 90g (Case of 20 Bars) Authentic Traditional Recipe Handcrafted Gourmet Confectionery Bulk Pack

Price: £18.56
Rating: 4.3/5
Reviews: 7
Age: 3mo ago

Scottish Tablet Sweets 200g Bag Reselable Pouch Retro Candy Made in Scotland

Price: £7.48
Rating: 4.6/5
Reviews: 3
Age: 1y ago

Best of Best Scottish Tablet Hamper | Handmade Gift Selection Box Featuring Rich Butter Tablet Irish Cream Tablet Salted Caramel Tablet Luxury Fudge Traditional Macaroon & Chelsea Whoppers

Price: £13.38
Rating: 4.8/5
Reviews: 26
Age: 1y ago

Confectious Irresistibly Indulgent Tablet Traditional Scottish Sweet 550g Jar

Price: £8.30
Rating: 4.2/5
Reviews: 10
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

Confectious34%
Ross's of Edinburgh30%
SHANZA DEPARTMENTAL'S16%
Bonnie Glen6%
Athole5%
Ochil Fudge Pantry4%
Open — no brand owns it (3 brands, 5%)

Scottish Tablet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR5.0%Products24Brands9Top 5 Brands91%OOS Rate0.0%Rating4.4★Reviews256Avg BSR#92

Peak months: Dec · busiest ÷ quietest = 3.4×

Top Scottish Tablet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scottish tablet78K/yr -9.3%5.5% conv.
mrs tillys scottish tablet11K/yr +5.9%5.3% conv.
scottish tablet made in scotland9K/yr +3.2%7.2% conv.
butter tablet4K/yr -18.1%5.9% conv.
tablet sweet scottish4K/yr -3.1%5.9% conv.

What reviews say buyers love and hate about Scottish Tablet

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall50%

“Very tasty”

Gifting Purpose11%

“Good choice for gift”

Sweetness7%

“A very sweet treat”

Quality-Overall6%

“Good Variety”

Value For Money6%

“Excellent value”

What buyers complain about

68% of reviews

Sweetness19%

“was more like crystallised sugar than toffee”

Taste-Overall13%

“some say it taste the same”

Texture/Consistency-Overall7%

“It's too dense”

Ease Of Chewing/Swallowing6%

“it certainly was not chewy”

Durability6%

“wont last long”

Common Scottish Tablet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scottish Tablet 45/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.