Scottish Tablet
FailShoppers spend an estimated $62K a year here, so Scottish Tablet is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £62K/yr107K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 15 sellers
Flapen Score
Scottish Tablet against its category
The dotted line is the Grocery average. Past it, Scottish Tablet is stronger. Inside it, weaker.
Market
The Scottish Tablet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scottish Tablet 107K times last year and spent an estimated £62K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £62Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- scottish tablet78K searches a year
02 · Price
A sale here is worth £11.64.
Listings sell for £11.64 on average, from £2.39 to £20.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.64 that is £1K to £3K a year per listing.
- Average price
- £11.64under the $15 to $100 sweet spot
- Price range
- £2.39–£20.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Confectionery. It carries 256 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 46%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Confectionery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 256per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Scottish Tablet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rosss Scottish Tablet Jar
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 689
- Age
- 6y ago

Rosss Highland Cow Butter Tablet Gift Box 150g
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 8y ago

Scottish Gifts: Handmade Traditional Scottish Tablet Gift Set 570g Confectious branded box - Irresistibly Indulgent Tablet - 6 x 95g Artisanal Premium Quality Scottish Sweets
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

Scottish Tablet Made In Scotland: Confectious - 2 x 150g bags of Handmade Traditional Scottish Butter Tablet - Totally Tempting Tablet Sharing Bag - Artisanal Scottish Favourite Luxury Gift Idea
- Price
- £6.66
- Rating
- 4.7/5
- Reviews
- 1,500
- Age
- 5y ago

Scottish Tablet Made in Scotland - Confectious Handmade Traditional Tablet - Irresistibly Indulgent 2kg Tub Creamy Butter Tablet Artisanal Luxury Confectionery
- Price
- £17.84
- Rating
- 4.7/5
- Reviews
- 1,500
- Age
- 6y ago
Trending
estimated 90-day click momentum
Tillys Famous Scottish Tablet Bars 4 x 90g Multipack Authentic Traditional Recipe Handcrafted Gourmet Confectionery
- Price
- £7.49
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Mrs Tillys Famous Scottish Tablet Bar 90g (Case of 20 Bars) Authentic Traditional Recipe Handcrafted Gourmet Confectionery Bulk Pack
- Price
- £18.56
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago

Mrs Tillys Original Scottish Tablet. 1 x 150g Box (1 x 150g box 1 count)
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 4y ago

Scottish Gifts: Handmade Traditional Scottish Tablet Gift Set 570g Confectious branded box - Irresistibly Indulgent Tablet - 6 x 95g Artisanal Premium Quality Scottish Sweets
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

Scottish Tablet Sweets 200g Bag Reselable Pouch Retro Candy Made in Scotland
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Tillys Famous Scottish Tablet Bars 4 x 90g Multipack Authentic Traditional Recipe Handcrafted Gourmet Confectionery
- Price
- £7.49
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Mrs Tillys Famous Scottish Tablet Bar 90g (Case of 20 Bars) Authentic Traditional Recipe Handcrafted Gourmet Confectionery Bulk Pack
- Price
- £18.56
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3mo ago

Scottish Tablet Sweets 200g Bag Reselable Pouch Retro Candy Made in Scotland
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Best of Best Scottish Tablet Hamper | Handmade Gift Selection Box Featuring Rich Butter Tablet Irish Cream Tablet Salted Caramel Tablet Luxury Fudge Traditional Macaroon & Chelsea Whoppers
- Price
- £13.38
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago

Confectious Irresistibly Indulgent Tablet Traditional Scottish Sweet 550g Jar
- Price
- £8.30
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
15
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
5%
- Confectious34%
- Ross's of Edinburgh30%
- SHANZA DEPARTMENTAL'S16%
- Bonnie Glen6%
- Athole5%
- Ochil Fudge Pantry4%
- Open — no brand owns it (3 brands, 5%)
Demand
Scottish Tablet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4×
Search terms
Top Scottish Tablet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scottish tablet78K/yr
- mrs tillys scottish tablet11K/yr
- scottish tablet made in scotland9K/yr
- butter tablet4K/yr
- tablet sweet scottish4K/yr
Reviews and returns
What reviews say buyers love and hate about Scottish Tablet
We read the reviews and the return reasons for every product selling here.
“was more like crystallised sugar than toffee”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scottish Tablet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









