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Scottish Tablet

Fail

Shoppers spend only $62K a year here, so Scottish Tablet is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£62K/yr107K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
55%top-5 click share · 9 brands · 15 sellers

Flapen Score

Scottish Tablet against its category

The dotted line is the Grocery average. Past it, Scottish Tablet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scottish Tablet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scottish Tablet 107K times last year and spent an estimated £62K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
5.0%
Market size, estimated
£62Ka year
Peak month
December3.4× the quietest month
Top search term
scottish tablet78K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £2.39 to £20.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.64 that is £1K to £3K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£2.39–£20.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Confectionery. It carries 256 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
46%
Out of stock, average day
0.0%
Average rank
#92in Confectionery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Scottish Tablet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

5%

  • Confectious34%
  • Ross's of Edinburgh30%
  • SHANZA DEPARTMENTAL'S16%
  • Bonnie Glen6%
  • Athole5%
  • Ochil Fudge Pantry4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Scottish Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top Scottish Tablet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scottish tablet78K/yr
  • mrs tillys scottish tablet11K/yr
  • scottish tablet made in scotland9K/yr
  • butter tablet4K/yr
  • tablet sweet scottish4K/yr

Reviews and returns

What reviews say buyers love and hate about Scottish Tablet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness19%−0.02

was more like crystallised sugar than toffee

Sugary treat

Taste-Overall13%+2.63

some say it taste the same

Texture/Consistency-Overall7%−0.03

It's too dense

this second batch however was a different texture

Ease Of Chewing/Swallowing6%−0.09

it certainly was not chewy

Durability6%+0.20

wont last long

Love

Taste-Overall50%+2.63

Very tasty

Reasonable taste

This tablet is tasty

Gifting Purpose11%+1.23

Good choice for gift

beautifully presented in a gift box

Christmas gift

Sweetness7%−0.02

A very sweet treat

Very sweet

the receiver has raved about the delicious sweet treats - especially the macaroons

Quality-Overall6%−0.05

Good Variety

Well made product

Product was good

Value For Money6%−0.01

Excellent value

worth every penny

Worth the money

FAQ

Common Scottish Tablet questions

Answered from the same tracked data.