scottish tablet
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great256.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.64avg listing price — sweet spot $15–$100
Price range
Okay£2.39–£20.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 107K searches
According to Flapen's Amazon United Kingdom niche tracking, scottish tablet is a £62K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
scottish tablet market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £70K–£93K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
5%
- Confectious34%
- Ross's of Edinburgh30%
- SHANZA DEPARTMENTAL'S16%
- Bonnie Glen6%
- Athole5%
- Ochil Fudge Pantry4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.4×
Top scottish tablet search terms
- scottish tablet78K/yr
- mrs tillys scottish tablet11K/yr
- scottish tablet made in scotland9K/yr
- butter tablet4K/yr
- tablet sweet scottish4K/yr
Top scottish tablet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rosss Scottish Tablet Jar
Ross's of Edinburgh£16.264.4★689 rev
Rosss Highland Cow Butter Tablet Gift Box 150g
Ross's of Edinburgh£4.324.3★209 rev
Scottish Gifts: Handmade Traditional Scottish Tablet Gift Set 570g Confectious branded box - Irresistibly Indulgent Tablet - 6 x 95g Artisanal Premium Quality Scottish Sweets
Confectious£7.484.6★101 rev
Scottish Tablet Made In Scotland: Confectious - 2 x 150g bags of Handmade Traditional Scottish Butter Tablet - Totally Tempting Tablet Sharing Bag - Artisanal Scottish Favourite Luxury Gift Idea
Confectious£6.664.7★1,500 rev
Scottish Tablet Made in Scotland - Confectious Handmade Traditional Tablet - Irresistibly Indulgent 2kg Tub Creamy Butter Tablet Artisanal Luxury Confectionery
Confectious£17.844.7★1,500 rev
Newest
by launch date
Tillys Famous Scottish Tablet Bars 4 x 90g Multipack Authentic Traditional Recipe Handcrafted Gourmet Confectionery
SHANZA DEPARTMENTAL'S£7.493 rev
Mrs Tillys Famous Scottish Tablet Bar 90g (Case of 20 Bars) Authentic Traditional Recipe Handcrafted Gourmet Confectionery Bulk Pack
SHANZA DEPARTMENTAL'S£18.567 rev
Scottish Tablet Sweets 200g Bag Reselable Pouch Retro Candy Made in Scotland
Generic£7.483 rev
Best of Best Scottish Tablet Hamper | Handmade Gift Selection Box Featuring Rich Butter Tablet Irish Cream Tablet Salted Caramel Tablet Luxury Fudge Traditional Macaroon & Chelsea Whoppers
SHANZA DEPARTMENTAL'S£13.3826 rev
Confectious Irresistibly Indulgent Tablet Traditional Scottish Sweet 550g Jar
Confectious£8.3010 rev
Trending
90-day click momentumTillys Famous Scottish Tablet Bars 4 x 90g Multipack Authentic Traditional Recipe Handcrafted Gourmet Confectionery
SHANZA DEPARTMENTAL'S£7.495.0★
Mrs Tillys Famous Scottish Tablet Bar 90g (Case of 20 Bars) Authentic Traditional Recipe Handcrafted Gourmet Confectionery Bulk Pack
SHANZA DEPARTMENTAL'S£18.564.3★
Mrs Tillys Original Scottish Tablet. 1 x 150g Box (1 x 150g box 1 count)
Mrs Tilly's£2.394.6★
Scottish Gifts: Handmade Traditional Scottish Tablet Gift Set 570g Confectious branded box - Irresistibly Indulgent Tablet - 6 x 95g Artisanal Premium Quality Scottish Sweets
Confectious£7.484.6★
Scottish Tablet Sweets 200g Bag Reselable Pouch Retro Candy Made in Scotland
Generic£7.484.6★
What buyers say about scottish tablet
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“Good choice for gift”
“A very sweet treat”
“Good Variety”
“Excellent value”
“As advertised”
“Delicious”
“It was the texture”
“Always fresh, melts in the mouth, highly recommend”
“tasty - good energy bar”
What buyers complain about
“was more like crystallised sugar than toffee”
“some say it taste the same”
“It's too dense”
“it certainly was not chewy”
“wont last long”
“was far to small to give as a gift”
“Id think very high in calories”
“half way through the tub it has a strange smell”
“Not good value for money”
Common questions
- Is scottish tablet profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the scottish tablet niche?
- 9 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in scottish tablet?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
- When does demand for scottish tablet peak?
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the scottish tablet niche?
- Listings span £2.39–£20.13; the average listing price is £11.64 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.