scottish hamper
Worth a lookShows low returns (0.1%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible64.55avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£23.54avg listing price — sweet spot $15–$100
Price range
Great£10.00–£39.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 29K searches
According to Flapen's Amazon United Kingdom niche tracking, scottish hamper is a £27K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
scottish hamper market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £24K–£29K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 100%
- Out of stock
- 5.0%
- Avg brand age
- 34 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
13
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
36%
Top 20: 85%
Open market
7%
- Hattie's Gifts59%
- Lordingtons17%
- Clearwater Hampers6%
- Edmond & Charles5%
- Happy Hamper Box3%
- Windmill Gifts2%
- Open — no brand owns it (6 brands, 7%)
Demand
Weekly Amazon search volume, last 31 weeks — -2.0% search growth over the last 90 days.Top scottish hamper search terms
- scottish hamper18K/yr
- shortbread hamper6K/yr
- hatties gift hampers5K/yr
Top scottish hamper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hatties Gifts Scottish Luxury Biscuits Gift Set Hamper for Women & Men Gifts for Birthdays and All Occasions Scottish Shortbread & Fudge Selection
Hattie's Gifts£20.804.6★61 rev
Luxury Scottish Gifts Hamper Afternoon Tea Hamper for 2 Contains Scotlands Finest Tea Jams Shortbread and Biscuits Gift Set. Heritage Lordingtons Tea Gifts for Women and Men
Lordingtons£29.154.6★7 rev
Scottish Hamper Shortbread Biscuits Gift Set by Hatties Gifts Luxury Biscuit Selection from Walkers Reids Deans & Shortbread House of Edinburgh
Hattie's Gifts£22.284.8★28 rev
Luxury Scottish Gift Hamper Gourmet Food Hamper Basket with Delicious Fruit Cake Chocolates Oaty Biscuits Artisan Tea Coffee | Birthday & Thank You Gift for Men & Women
Clearwater Hampers£39.594.4★555 rev
Hatties Gifts Scottish Afternoon Tea Hamper for 2 Gourmet Food Gift Box with Shortbread Tea Fudge Dundee Cake Chocolate Non-alcoholic Scottish Gifts for Women & Men
Hattie's Gifts£32.074.6★34 rev
Newest
by launch date
Hatties Gifts Afternoon Tea Hamper Gift Set - English Breakfast Tea Tin Shortbread Biscuits & Salted Caramel Fudge - Gourmet Food Gift Hamper Box for Women and Men
Hattie's Gifts£18.452 rev
Happy Hamper Box - Scottish Afternoon Tea Hamper Gift Set x 12 Pcs includes Edinburgh Tea Shortbread Assorted Biscuits | Luxury Hamper Gifts for Women Men Birthday Anniversary Teacher Thank You
Happy Hamper Box£17.450 rev
Hatties Gifts Tea Hamper Gift Set Yorkshire Hamper with Tea Selection Flapjacks Biscuits Cakes and Desserts Tea & Sweet Treats Snack Gift Box
Hattie's Gifts£26.418 rev
Luxury Scottish Gifts Hamper Afternoon Tea Hamper for 2 Contains Scotlands Finest Tea Jams Shortbread and Biscuits Gift Set. Heritage Lordingtons Tea Gifts for Women and Men
Lordingtons£29.157 rev
Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
Hattie's Gifts£26.6315 rev
Trending
90-day click momentum
Bawbags Scotland National Team - Tartan Cotton Boxer Shorts XXL - Mens Boxers - Breathable 95% Cotton Stretch Fabric - Rude Funny Underwear for Men - Comfortable Stylish Novelty Underpants Funky Gift
Bawbags£12.224.4★
Hatties Gifts Afternoon Tea Hamper Gift Set - English Breakfast Tea Tin Shortbread Biscuits & Salted Caramel Fudge - Gourmet Food Gift Hamper Box for Women and Men
Hattie's Gifts£18.455.0★
Hatties Gifts Tea Hamper Gift Set Yorkshire Hamper with Tea Selection Flapjacks Biscuits Cakes and Desserts Tea & Sweet Treats Snack Gift Box
Hattie's Gifts£26.414.7★
Happy Hamper Box - Scottish Afternoon Tea Hamper Gift Set x 12 Pcs includes Edinburgh Tea Shortbread Assorted Biscuits | Luxury Hamper Gifts for Women Men Birthday Anniversary Teacher Thank You
Happy Hamper Box£17.450.0★
Luxury Scottish Gifts Hamper Afternoon Tea Hamper for 2 Contains Scotlands Finest Tea Jams Shortbread and Biscuits Gift Set. Heritage Lordingtons Tea Gifts for Women and Men
Lordingtons£29.154.6★
What buyers say about scottish hamper
What buyers praise and complain about, mined from review topics.What buyers love
“thoughtful gift”
“Good quality”
“Good value”
“Delicious delights”
“Biscuits themselves are very nice”
“As described”
“They come in small packs which stay fresh”
“A good range and mix of biscuits”
“Pretty”
“fruit cake was moist”
What buyers complain about
“not worth it”
“Very small”
“Quality control needs to be checked”
“crisp packet ripped so inedible”
“The biscuits were all hard”
“were absolutely crushed”
“dry with little flavour”
“The caramel tart was past its best before date when the hamper arrived”
Common questions
- Is scottish hamper profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 33 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the scottish hamper niche?
- 12 brands and 13 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in scottish hamper?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the scottish hamper niche?
- Listings span £10.00–£39.59; the average listing price is £23.54 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.