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Scottish Hamper

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $27K a year here, so Scottish Hamper is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£27K/yr29K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
36%top-5 click share · 12 brands · 13 sellers

Flapen Score

Scottish Hamper against its category

The dotted line is the Grocery average. Past it, Scottish Hamper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scottish Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scottish Hamper 29K times last year and spent an estimated £27K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
4.0%
Market size, estimated
£27Ka year
Top search term
scottish hamper18K searches a year

02 · Price

A sale here is worth £23.54.

Listings sell for £23.54 on average, from £10.00 to £39.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.54 that is £0 to £2K a year per listing.

Average price
£23.54inside the $15 to $100 sweet spot
Price range
£10.00–£39.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #78 within Bakery. It carries 65 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#78in Bakery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
65per listing
Listings tracked
33

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Scottish Hamper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

13

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 85%

Open market

7%

  • Hattie's Gifts59%
  • Lordingtons17%
  • Clearwater Hampers6%
  • Edmond & Charles5%
  • Happy Hamper Box3%
  • Windmill Gifts2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Scottish Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 14.3× · 8 of 12 months tracked

Search terms

Top Scottish Hamper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scottish hamper18K/yr
  • shortbread hamper6K/yr
  • hatties gift hampers5K/yr

Reviews and returns

What reviews say buyers love and hate about Scottish Hamper

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Gifting Purpose”
34%of negative reviews mention “Value For Money”
0.1%of orders come back
“not worth it”
A buyer, on “Value For Money”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Scottish Hamper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data