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Scottish Hamper

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $27K a year here, so Scottish Hamper is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£27K/yr29K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
36%top-5 click share · 12 brands · 13 sellers

Flapen Score

Scottish Hamper against its category

The dotted line is the Grocery average. Past it, Scottish Hamper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scottish Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scottish Hamper 29K times last year and spent an estimated £27K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
4.0%
Market size, estimated
£27Ka year
Top search term
scottish hamper18K searches a year

02 · Price

A sale here is worth £23.54.

Listings sell for £23.54 on average, from £10.00 to £39.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.54 that is £0 to £2K a year per listing.

Average price
£23.54inside the $15 to $100 sweet spot
Price range
£10.00–£39.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #78 within Bakery. It carries 65 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#78in Bakery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
65per listing
Listings tracked
33

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Scottish Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 85%

Open market

7%

  • Hattie's Gifts59%
  • Lordingtons17%
  • Clearwater Hampers6%
  • Edmond & Charles5%
  • Happy Hamper Box3%
  • Windmill Gifts2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Scottish Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 14.3× · 8 of 12 months tracked

Search terms

Top Scottish Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scottish hamper18K/yr
  • shortbread hamper6K/yr
  • hatties gift hampers5K/yr

Reviews and returns

What reviews say buyers love and hate about Scottish Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.16

not worth it

A little bit expensive

Not worth the cost

Size-Overall28%−0.16

Very small

The box is tiny

a small jar of jam

Quality-Overall11%+0.06

Quality control needs to be checked

so not worth the money, small and cheap looking

Poor Quality

Crispiness5%−0.04

crisp packet ripped so inedible

Hard Feel3%−0.02

The biscuits were all hard

Love

Gifting Purpose39%+3.29

thoughtful gift

Excellent gift

Birthday gift

Quality-Overall16%+0.06

Good quality

Good variety

Great for gifting good quality and a good variety Great value for money and looked good

Value For Money14%−0.16

Good value

Value for money

Good value for money

Taste-Overall12%+0.87

Delicious delights

Delicious biscuits

Delicious Assortment

Baking7%+0.17

Biscuits themselves are very nice

The best shortbread

you have many biscuits in the box good value for money

FAQ

Common Scottish Hamper questions

Answered from the same tracked data.