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Scotch Bonnet

Fail

Prices span $0.80–$11.47, mostly outside the sweet spot, so Scotch Bonnet is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£121K/yr97K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
81%top-5 click share · 8 brands · 54 sellers

Flapen Score

Scotch Bonnet against its category

The dotted line is the Grocery average. Past it, Scotch Bonnet is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotch Bonnet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotch Bonnet 97K times last year and spent an estimated £121K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 24.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
24.5%
Market size, estimated
£121Ka year
Peak month
December2.8× the quietest month
Top search term
thyme68K searches a year

02 · Price

A sale here is worth £5.10.

Listings sell for £5.10 on average, from £0.80 to £11.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.10 that is £8K to £10K a year per listing.

Average price
£5.10under the $15 to $100 sweet spot
Price range
£0.80–£11.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #17 within Herbs, Spices & Seasonings. It carries 266 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
85%
Out of stock, average day
8.3%
Average rank
#17in Herbs, Spices & Seasonings
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Scotch Bonnet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

54

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

3%

  • Morrisons57%
  • Old India20%
  • Schwartz12%
  • Chefs Larder3%
  • Carbeth Plants2%
  • Pegasus2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Scotch Bonnet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Scotch Bonnet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thyme68K/yr
  • fresh thyme8K/yr
  • dried thyme7K/yr
  • thyme dried7K/yr
  • tyme5K/yr
  • thyme fresh2K/yr

Reviews and returns

What reviews say buyers love and hate about Scotch Bonnet

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Cooking Instructions”
<0.1%of orders come back, a rate Amazon rounds to zero
“for cooking it is a bit of a nuisance to have to pick these out beforehand”
A buyer, on “Cooking Instructions”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scotch Bonnet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data