Skip to content

Scotch Bonnet

Fail

Prices span $0.80–$11.47, mostly outside the sweet spot, so Scotch Bonnet is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£121K/yr97K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
81%top-5 click share · 8 brands · 54 sellers

Flapen Score

Scotch Bonnet against its category

The dotted line is the Grocery average. Past it, Scotch Bonnet is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotch Bonnet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotch Bonnet 97K times last year and spent an estimated £121K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

24.5% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
24.5%
Market size, estimated
£121Ka year
Peak month
December2.8× the quietest month
Top search term
thyme68K searches a year

02 · Price

A sale here is worth £5.10.

Listings sell for £5.10 on average, from £0.80 to £11.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.10 that is £8K to £10K a year per listing.

Average price
£5.10under the $15 to $100 sweet spot
Price range
£0.80–£11.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #17 within Herbs, Spices & Seasonings. It carries 266 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
85%
Out of stock, average day
8.3%
Average rank
#17in Herbs, Spices & Seasonings
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
266per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Scotch Bonnet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

54

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Morrisons57%
  • Old India20%
  • Schwartz12%
  • Chefs Larder3%
  • Carbeth Plants2%
  • Pegasus2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Scotch Bonnet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Scotch Bonnet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thyme68K/yr
  • fresh thyme8K/yr
  • dried thyme7K/yr
  • thyme dried7K/yr
  • tyme5K/yr
  • thyme fresh2K/yr

Reviews and returns

What reviews say buyers love and hate about Scotch Bonnet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cooking Instructions20%−0.16

for cooking it is a bit of a nuisance to have to pick these out beforehand

no good for cooking

not good for cooking

Size-Overall11%+0.34

larger than I thought

rather small for the money

The thyme was rather small

Durability11%−0.11

Dead

did not last

Lasts only a week

Moist/Dry6%+0.16
Natural Resource Wastage6%−0.05

Waste of money

Love

Quality-Overall23%+2.25

Excellent quality herb

No complaints at all

Excellent quality

Smell18%+0.36

Lovely smelling herb

A lovely fragrance plant which looks beautiful on my window balcony

Smell is good

Plant Growth12%+0.28

Excellent plant

Large healthy looking plant

Yet the peppermint plant is growing rapidly like bamboo

Size-Overall8%+0.34

Very good size

herb is a good size

I love the larger bottle as I use this a lot

Cooking Instructions6%−0.16

Eenhance your cooking

Excellent used in a few recipes already

Return

0.0% Return rate 0% Fixable by listing

Durability25%▁▁▁▁▁█

Dead

did not last

Lasts only a week

Quality-Overall25%▁▁▁▁█▁
Plant Growth25%▁▁█▁▁▁
Moist/Dry13%▁▁▁▁▁█
Product Condition13%▁▁▁▁▁█

FAQ

Common Scotch Bonnet questions

Answered from the same tracked data.