Is scotch bonnet profitable to sell on Amazon United Kingdom?

The niche generates £121K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).

How competitive is the scotch bonnet niche?

8 brands and 54 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in scotch bonnet?

Top complaints mined from reviews: Cooking Instructions, Size-Overall, Durability. The return rate is 0.0%.

When does demand for scotch bonnet peak?

Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the scotch bonnet niche?

Listings span £0.80–£11.47; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.

scotch bonnet

Skip it

Prices mostly outside the sweet spot ($0.80–$11.47) — this niche doesn't clear our bar today.

Conversion

Incredible24.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great265.85

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£121K

£121K/yr · 97K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Avg price

Bad£5.10

avg listing price — sweet spot $15–$100

Price range

Bad£0.80–£11.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, scotch bonnet is a £121K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

scotch bonnet market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £102K–£128K; units × avg price
Conversion rate: 24.5%
Avg BSR: #17
Page quality: 0%
Prime: 85%
Sponsored: 31%
Out of stock: 8.3%
Avg brand age: 62 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Morrisons57%
Old India20%
Schwartz12%
Chefs Larder3%
Carbeth Plants2%
Pegasus2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -22.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top scotch bonnet search terms

thyme68K/yr -22.0%20.5% conv.
fresh thyme8K/yr -26.2%16.6% conv.
dried thyme7K/yr -27.1%15.4% conv.
thyme dried7K/yr -39.0%13.1% conv.
tyme5K/yr +10.7%17.6% conv.
thyme fresh2K/yr +5.3%6.3% conv.

All search terms

Top scotch bonnet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Fresh Thyme 20g

Morrisons£0.804.5★571 rev

Morrisons Thyme 16g

Morrisons£1.124.6★442 rev

Old India Thyme Dried 250 g

Old India£4.324.7★480 rev

Schwartz Dried Thyme Warm and Aromatic Dried Thyme 0.165 kg

Schwartz£4.944.7★336 rev

Schwartz Thyme 11g

Schwartz£1.914.6★279 rev

Newest

by launch date

PEGASUS Dried Thyme 25g - Flavorful Herb for Cooking and Seasoning

Pegasus£2.161 rev

5mo ago

Thyme Dried Leaves Herb premium quality 50g-1900g (50g)

Spice R Us£3.6712 rev

1y ago

Apsogo Thyme - Dried Organic Thyme from Greece - Premium Quality & Exceptional Taste Perfect as a Spice or Tea (200g)

APSOGO£9.99217 rev

2y ago

Carbeth Plants Large Thyme Plant in 14cm Pot - Evergreen Culinary Herb

Carbeth Plants£11.47366 rev

5y ago

Morrisons Fresh Thyme 20g

Morrisons£0.80571 rev

7y ago

What buyers say about scotch bonnet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent quality herb”

Smell18%

“Lovely smelling herb”

Plant Growth12%

“Excellent plant”

Size-Overall8%

“Very good size”

Cooking Instructions6%

“Eenhance your cooking”

Advertised Vs Actual Product4%

“Exactly as described”

Freshness4%

“Quality fresh and pungent”

Taste-Overall4%

“Gives most meat dishes a nice taste”

Brightness/Shine/Glow2%

“A fragrant luminous plant”

Health Benefits-Overall2%

“Perfect for the health”

What buyers complain about

Cooking Instructions20%

“for cooking it is a bit of a nuisance to have to pick these out beforehand”

Size-Overall11%

“larger than I thought”

Durability11%

“Dead”

Moist/Dry6%

Natural Resource Wastage6%

“Waste of money”

Value For Money6%

“Not worth the money”

Taste-Overall3%

“Thyme tea is not the most pleasant anyway”

Bitter3%

“latest one was noticeably lighter in colour and quite bitter”

Top return reasons

Durability25%

Quality-Overall25%

Plant Growth25%

Moist/Dry13%

Product Condition13%

Common questions

Is scotch bonnet profitable to sell on Amazon United Kingdom?: The niche generates £121K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).
How competitive is the scotch bonnet niche?: 8 brands and 54 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in scotch bonnet?: Top complaints mined from reviews: Cooking Instructions, Size-Overall, Durability. The return rate is 0.0%.
When does demand for scotch bonnet peak?: Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the scotch bonnet niche?: Listings span £0.80–£11.47; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.