Scotch Bonnet
FailPrices span $0.80–$11.47, mostly outside the sweet spot, so Scotch Bonnet is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £121K/yr97K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 54 sellers
Flapen Score
Scotch Bonnet against its category
The dotted line is the Grocery average. Past it, Scotch Bonnet is stronger. Inside it, weaker.
Market
The Scotch Bonnet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scotch Bonnet 97K times last year and spent an estimated £121K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 24.5% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 24.5%
- Market size, estimated
- £121Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- thyme68K searches a year
02 · Price
A sale here is worth £5.10.
Listings sell for £5.10 on average, from £0.80 to £11.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.10 that is £8K to £10K a year per listing.
- Average price
- £5.10under the $15 to $100 sweet spot
- Price range
- £0.80–£11.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #17 within Herbs, Spices & Seasonings. It carries 266 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 85%
- Out of stock, average day
- 8.3%
- Average rank
- #17in Herbs, Spices & Seasonings
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 266per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Scotch Bonnet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Fresh Thyme 20g
- Price
- £0.80
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 7y ago

Morrisons Thyme 16g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 10y ago

Old India Thyme Dried 250 g
- Price
- £4.32
- Rating
- 4.7/5
- Reviews
- 480
- Age
- 12y ago

Schwartz Dried Thyme Warm and Aromatic Dried Thyme 0.165 kg
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 336
- Age
- 13y ago

Schwartz Thyme 11g
- Price
- £1.91
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 10y ago
Trending
estimated 90-day click momentum
PEGASUS Dried Thyme 25g - Flavorful Herb for Cooking and Seasoning
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Carbeth Plants Large Thyme Plant in 14cm Pot - Evergreen Culinary Herb
- Price
- £11.47
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 5y ago

Old India Thyme 1 Kg
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 12y ago

Old India Thyme 500 g
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 12y ago

Old India Thyme Dried 250 g
- Price
- £4.32
- Rating
- 4.7/5
- Reviews
- 480
- Age
- 12y ago
Newest
by launch date
PEGASUS Dried Thyme 25g - Flavorful Herb for Cooking and Seasoning
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Thyme Dried Leaves Herb premium quality 50g-1900g (50g)
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

Apsogo Thyme - Dried Organic Thyme from Greece - Premium Quality & Exceptional Taste Perfect as a Spice or Tea (200g)
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 2y ago

Carbeth Plants Large Thyme Plant in 14cm Pot - Evergreen Culinary Herb
- Price
- £11.47
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 5y ago

Morrisons Fresh Thyme 20g
- Price
- £0.80
- Rating
- 4.5/5
- Reviews
- 571
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
54
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
3%
- Morrisons57%
- Old India20%
- Schwartz12%
- Chefs Larder3%
- Carbeth Plants2%
- Pegasus2%
- Open — no brand owns it (2 brands, 3%)
Demand
Scotch Bonnet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Scotch Bonnet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thyme68K/yr
- fresh thyme8K/yr
- dried thyme7K/yr
- thyme dried7K/yr
- tyme5K/yr
- thyme fresh2K/yr
Reviews and returns
What reviews say buyers love and hate about Scotch Bonnet
We read the reviews and the return reasons for every product selling here.
“for cooking it is a bit of a nuisance to have to pick these out beforehand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scotch Bonnet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









