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Schnapps

Fail

The top 5 products take 100% of clicks, so Schnapps is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£113K/yr82K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Schnapps against its category

The dotted line is the Grocery average. Past it, Schnapps is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schnapps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Schnapps 82K times last year and spent an estimated £113K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
15.0%
Market size, estimated
£113Ka year
Peak month
December3.8× the quietest month
Top search term
peach schnapps42K searches a year

02 · Price

A sale here is worth £9.13.

Listings sell for £9.13 on average, from £8.77 to £9.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 5,000 to 6,000 of them. At £9.13 that is £46K to £55K a year per listing.

Average price
£9.13under the $15 to $100 sweet spot
Price range
£8.77–£9.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
5,000–6,000
Revenue per listing a year
£46K–£55K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Beer, Wine & Spirits. It carries 347 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Beer, Wine & Spirits
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
347per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£113K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Archers86%
  • THREE ARCHERS8%
  • Orchards6%

Demand

Schnapps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Schnapps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peach schnapps42K/yr
  • archers peach schnapps19K/yr
  • archers17K/yr
  • peach snaps3K/yr

Reviews and returns

What reviews say buyers love and hate about Schnapps

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
100%of negative reviews mention “Ease Of Use”
0.4%of orders come back
“Bottle is hard to open the whole thing just keep twisting round”
A buyer, on “Ease Of Use”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Schnapps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data