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Schnapps

Fail

The top 5 products take 100% of clicks, so Schnapps is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£113K/yr82K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 14 sellers

Flapen Score

Schnapps against its category

The dotted line is the Grocery average. Past it, Schnapps is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schnapps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Schnapps 82K times last year and spent an estimated £113K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
15.0%
Market size, estimated
£113Ka year
Peak month
December3.8× the quietest month
Top search term
peach schnapps42K searches a year

02 · Price

A sale here is worth £9.13.

Listings sell for £9.13 on average, from £8.77 to £9.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 5,000 to 6,000 of them. At £9.13 that is £46K to £55K a year per listing.

Average price
£9.13under the $15 to $100 sweet spot
Price range
£8.77–£9.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
5,000–6,000
Revenue per listing a year
£46K–£55K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Beer, Wine & Spirits. It carries 347 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Beer, Wine & Spirits
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
347per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£113K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Archers86%
  • THREE ARCHERS8%
  • Orchards6%

Demand

Schnapps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Schnapps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peach schnapps42K/yr
  • archers peach schnapps19K/yr
  • archers17K/yr
  • peach snaps3K/yr

Reviews and returns

What reviews say buyers love and hate about Schnapps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use100%−0.10

Bottle is hard to open the whole thing just keep twisting round

Love

Taste-Overall33%+1.76

Nice archers tastes nice

Great tasting peach schnapps

A great taste

Alcohol Flavor30%+1.57

Alcohol

Top notch schnapps, great for cocktails, excellent value, delighted with purchase

Lovely summer drink with lemonade chilled scrumptious

Flavor13%+0.54

Great flavour, can't recommend enough

Great tasting peach schnapps

Very nice tasting peach schnapps

Quality-Overall10%+0.42

Great product

Advertised Vs Actual Product10%+0.42

Exactly as I Would Expect

Return

0.4% Return rate 0% Fixable by listing

Grip33%▁▁▁▁█▁
Strength33%▁▁▁▁█▁
Stretchability/Expandability/Elasticity33%▁▁▁▁█▁

FAQ

Common Schnapps questions

Answered from the same tracked data.