Scented Toilet Roll

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

12.5%

Market size, estimated

£124Ka year

Top search term

nicky toilet roll48K searches a year

Listings sell for £7.84 on average, from £4.95 to £15.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At £7.84 that is £16K to £20K a year per listing.

Average price

£7.84under the $15 to $100 sweet spot

Price range

£4.95–£15.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£20K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Kitchen Roll, Toilet Roll & Tissues. It carries 7,171 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,171per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months