Scented Toilet Roll

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

12.5%

Market size, estimated

£124Ka year

Top search term

nicky toilet roll48K searches a year

Listings sell for £7.84 on average, from £4.95 to £15.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At £7.84 that is £16K to £20K a year per listing.

Average price

£7.84under the $15 to $100 sweet spot

Price range

£4.95–£15.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£20K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Kitchen Roll, Toilet Roll & Tissues. It carries 7,171 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,171per listing

Listings tracked

6

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months