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Scampi Fries 24 Pack

Fail

The top 5 brands take 99% of clicks, so Scampi Fries 24 Pack is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£345K/yr241K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
68%top-5 click share · 6 brands · 52 sellers

Flapen Score

Scampi Fries 24 Pack against its category

The dotted line is the Grocery average. Past it, Scampi Fries 24 Pack is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scampi Fries 24 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scampi Fries 24 Pack 241K times last year and spent an estimated £345K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
9.7%
Market size, estimated
£345Ka year
Peak month
December2.1× the quietest month
Top search term
scampi fries155K searches a year

02 · Price

A sale here is worth £14.77.

Listings sell for £14.77 on average, from £6.88 to £23.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £14.77 that is £22K to £30K a year per listing.

Average price
£14.77under the $15 to $100 sweet spot
Price range
£6.88–£23.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£22K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Snack Foods. It carries 1,575 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
31%
Out of stock, average day
0.0%
Average rank
#212in Snack Foods
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,575per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Scampi Fries 24 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£69K£103K£138K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

52

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Smiths58%
  • Concept4u19%
  • Generic17%
  • Smith's2%
  • VR ANGLE2%
  • VRD1%

Demand

Scampi Fries 24 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Scampi Fries 24 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scampi fries155K/yr
  • scampi fries 24 pack76K/yr
  • smiths scampi fries7K/yr
  • scampi fries pub card3K/yr

Reviews and returns

What reviews say buyers love and hate about Scampi Fries 24 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+2.47

Tasteless snack

Great value, the taste is slightly less powerful that the well known brand

They somehow taste both slightly ridiculous

Value For Money12%+0.72

Expensive

I don't think they are worth the money

Not good value

Flavor12%−0.05

Vinegar yeah right ther was no flavour they forgot the Vinegar if you ask me

scampi flavour to strong

Salt Content10%−0.02

Not like they used to be Salt

At least there is less salt on them

That salty, savoury scampi taste with the sharp little hit of lemon is weirdly addictive

Size-Overall8%−0.05

Small bags

Love

Taste-Overall33%+2.47

Amazing snacks

Yummy snacks

Great taste

Value For Money23%+0.72

Good value

Excellent value for money

Great value

Quality-Overall11%+1.05

Excellent quality

Great product

Quality, quantity, bigger family packs, and bulk buys

Crispiness11%−0.06

Great crunchiness

Fresh crispy crisps

They're every bit as crunchy as I recall and even decently priced for this day and age

Advertised Vs Actual Product9%−0.05

As described

just what we ordered

Spot on what we wanted

FAQ

Common Scampi Fries 24 Pack questions

Answered from the same tracked data.