Savoury Rice
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Savoury Rice is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £234K/yr258K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 23%top-5 click share · 10 brands · 112 sellers
Flapen Score
Savoury Rice against its category
The dotted line is the Grocery average. Past it, Savoury Rice is stronger. Inside it, weaker.
Market
The Savoury Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Savoury Rice 258K times last year and spent an estimated £234K. The top 5 brands take 97% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
17.1% of searches ended in a purchase last week.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £234Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- uncle bens rice60K searches a year
02 · Price
A sale here is worth £5.30.
Listings sell for £5.30 on average, from £0.58 to £27.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £5.30 that is £3K to £4K a year per listing.
- Average price
- £5.30under the $15 to $100 sweet spot
- Price range
- £0.58–£27.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #101 within Instant Meals & Sides. It carries 397 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 98%
- Out of stock, average day
- 0.7%
- Average rank
- #101in Instant Meals & Sides
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 397per listing
- Listings tracked
- 89
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Savoury Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bens Original Basmati Microwave Rice Bulk Multipack 6 x 220 g pouches
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 1,403
- Age
- 3y ago

BENS ORIGINAL Golden Vegetable Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 3y ago

Bens Original Microwave Rice Pouch Savoury Chicken Flavour Wholesome Easy to Prepare Rice Suitable for Vegetarians 6 x 220g Multipack
- Price
- £5.56
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 3y ago

Tilda Pure Steamed Basmati Rice 250g
- Price
- £1.14
- Rating
- 4.7/5
- Reviews
- 730
- Age
- 14y ago

BENS ORIGINAL Egg Fried Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.55
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 3y ago
Trending
90-day click momentum
BENS ORIGINAL Chinese Style Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3y ago

Tilda Pure Basmati Rice 5kg
- Price
- £13.64
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 10y ago

Bens Original Boil-in-Bag Long Grain Rice 500g
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 5y ago

Tilda Pure Steamed Basmati Rice 250 grams
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 741
- Age
- 10y ago

BENS ORIGINAL Tomato and Basil Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 3y ago
Newest
by launch date
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
- Price
- £26.69
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 2y ago

Bens Original Golden Vegetable Microwave Rice Pouch 220g
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago

BENS ORIGINAL Spicy Mexican Microwave Rice Pouch 220g - Serves 2
- Price
- £1.14
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 3y ago

Bens Original Savoury Chicken Microwave Rice Pouch 220g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 479
- Age
- 3y ago

Bens Original Egg Fried Microwave Rice Pouch 220g
- Price
- £1.18
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
112
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
23%
Top 20: 54%
Open market
2%
- Ben's Original54%
- Tilda32%
- Uncle Ben's8%
- Gharana Swaad Ka Khazaana1%
- Universal Product Solutions1%
- by Amazon1%
- Open — no brand owns it (4 brands, 2%)
Demand
Savoury Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Savoury Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- uncle bens rice60K/yr
- tilda rice52K/yr
- tilda29K/yr
- uncle bens29K/yr
- bens rice18K/yr
- bens original14K/yr
- tilda microwave rice14K/yr
- instant rice10K/yr
- bens10K/yr
- basmati rice microwave5K/yr
Reviews and returns
What reviews say buyers love and hate about Savoury Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
Tastes like crap
Not Tasty
Absolutely appalling
Product qaulity low
The quality is not all that
Very spicy
Do not be under illusion that this is super spicy or anything because it isn't
a little spicy for me
Flavour not great
Unfortunately, I really didnt enjoy it at all and honestly found it inedible, which was disappointing given the flavours I normally like
F. Disappointing no taste or flavour
Sickly too rich and gooey
Not as good a texture when reheated as other brands tried
Not fluffy
Love
Perfect for a tasty snack
It tastes lovely
Absolutely delicious
Good price
Saves money
Excellent value
As good as other supermarket own brands
Good quality rice
Good quality
Cooks to perfection
Easy cook
good for cooking
Very very strong flavour
Great flavour
I love the different flavours to use with various food items
Return
0.0% Return rate 0% Fixable by listing
in fact the pot is £2.20 cheaper
Not value for the money
I paid £1.00 at the time, which isnt much,
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Savoury Rice questions
Answered from the same tracked data.









