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Savoury Rice

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Savoury Rice is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£234K/yr258K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
23%top-5 click share · 10 brands · 112 sellers

Flapen Score

Savoury Rice against its category

The dotted line is the Grocery average. Past it, Savoury Rice is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Savoury Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Savoury Rice 258K times last year and spent an estimated £234K. The top 5 brands take 97% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
17.1%
Market size, estimated
£234Ka year
Peak month
June1.5× the quietest month
Top search term
uncle bens rice60K searches a year

02 · Price

A sale here is worth £5.30.

Listings sell for £5.30 on average, from £0.58 to £27.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £5.30 that is £3K to £4K a year per listing.

Average price
£5.30under the $15 to $100 sweet spot
Price range
£0.58–£27.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #101 within Instant Meals & Sides. It carries 397 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
98%
Out of stock, average day
0.7%
Average rank
#101in Instant Meals & Sides
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
89

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Savoury Rice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

112

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

23%

Top 20: 54%

Open market

2%

  • Ben's Original54%
  • Tilda32%
  • Uncle Ben's8%
  • Gharana Swaad Ka Khazaana1%
  • Universal Product Solutions1%
  • by Amazon1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Savoury Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Savoury Rice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uncle bens rice60K/yr
  • tilda rice52K/yr
  • tilda29K/yr
  • uncle bens29K/yr
  • bens rice18K/yr
  • bens original14K/yr
  • tilda microwave rice14K/yr
  • instant rice10K/yr
  • bens10K/yr
  • basmati rice microwave5K/yr

Reviews and returns

What reviews say buyers love and hate about Savoury Rice

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
31%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Strange taste”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Savoury Rice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data