Savoury Rice
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 97% of clicks, so Savoury Rice is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £234K/yr258K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 23%top-5 click share · 10 brands · 112 sellers
Flapen Score
Savoury Rice against its category
The dotted line is the Grocery average. Past it, Savoury Rice is stronger. Inside it, weaker.
Market
The Savoury Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Savoury Rice 258K times last year and spent an estimated £234K. The top 5 brands take 97% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £234Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- uncle bens rice60K searches a year
02 · Price
A sale here is worth £5.30.
Listings sell for £5.30 on average, from £0.58 to £27.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £5.30 that is £3K to £4K a year per listing.
- Average price
- £5.30under the $15 to $100 sweet spot
- Price range
- £0.58–£27.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #101 within Instant Meals & Sides. It carries 397 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 98%
- Out of stock, average day
- 0.7%
- Average rank
- #101in Instant Meals & Sides
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 397per listing
- Listings tracked
- 89
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Savoury Rice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bens Original Basmati Microwave Rice Bulk Multipack 6 x 220 g pouches
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 1,403
- Age
- 3y ago

BENS ORIGINAL Golden Vegetable Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 3y ago

Bens Original Microwave Rice Pouch Savoury Chicken Flavour Wholesome Easy to Prepare Rice Suitable for Vegetarians 6 x 220g Multipack
- Price
- £5.56
- Rating
- 4.7/5
- Reviews
- 543
- Age
- 3y ago

Tilda Pure Steamed Basmati Rice 250g
- Price
- £1.14
- Rating
- 4.7/5
- Reviews
- 730
- Age
- 14y ago

BENS ORIGINAL Egg Fried Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.55
- Rating
- 4.5/5
- Reviews
- 552
- Age
- 3y ago
Trending
estimated 90-day click momentum
BENS ORIGINAL Chinese Style Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3y ago

Tilda Pure Basmati Rice 5kg
- Price
- £13.64
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 10y ago

Bens Original Boil-in-Bag Long Grain Rice 500g
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 5y ago

Tilda Pure Steamed Basmati Rice 250 grams
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 741
- Age
- 10y ago

BENS ORIGINAL Tomato and Basil Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 3y ago
Newest
by launch date
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
- Price
- £26.69
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 2y ago

Bens Original Golden Vegetable Microwave Rice Pouch 220g
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago

BENS ORIGINAL Spicy Mexican Microwave Rice Pouch 220g - Serves 2
- Price
- £1.14
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 3y ago

Bens Original Savoury Chicken Microwave Rice Pouch 220g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 479
- Age
- 3y ago

Bens Original Egg Fried Microwave Rice Pouch 220g
- Price
- £1.18
- Rating
- 4.6/5
- Reviews
- 427
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
10 rising
Sellers
112
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
23%
Top 20: 54%
Open market
2%
- Ben's Original54%
- Tilda32%
- Uncle Ben's8%
- Gharana Swaad Ka Khazaana1%
- Universal Product Solutions1%
- by Amazon1%
- Open — no brand owns it (4 brands, 2%)
Demand
Savoury Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Savoury Rice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- uncle bens rice60K/yr
- tilda rice52K/yr
- tilda29K/yr
- uncle bens29K/yr
- bens rice18K/yr
- bens original14K/yr
- tilda microwave rice14K/yr
- instant rice10K/yr
- bens10K/yr
- basmati rice microwave5K/yr
Reviews and returns
What reviews say buyers love and hate about Savoury Rice
We read the reviews and the return reasons for every product selling here.
“Strange taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Savoury Rice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









