savoury rice
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Competition
Great23%top-5 click share — an open shelf
Review moat
Great397.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.58–£27.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£234K£234K/yr · 258K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.30avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, savoury rice is a £234K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
savoury rice market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- £318K–£424K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 29%
- Out of stock
- 0.7%
- Avg brand age
- 65 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
112
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
23%
Top 20: 54%
Open market
2%
- Ben's Original54%
- Tilda32%
- Uncle Ben's8%
- Gharana Swaad Ka Khazaana1%
- Universal Product Solutions1%
- by Amazon1%
- Open — no brand owns it (4 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top savoury rice search terms
- uncle bens rice60K/yr
- tilda rice52K/yr
- tilda29K/yr
- uncle bens29K/yr
- bens rice18K/yr
- bens original14K/yr
- tilda microwave rice14K/yr
- instant rice10K/yr
- bens10K/yr
- basmati rice microwave5K/yr
Top savoury rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bens Original Basmati Microwave Rice Bulk Multipack 6 x 220 g pouches
Ben's Original£5.274.7★1,403 rev
BENS ORIGINAL Golden Vegetable Microwave Rice Bulk Multipack 6 x 220g pouches
Ben's Original£5.354.6★914 rev
Bens Original Microwave Rice Pouch Savoury Chicken Flavour Wholesome Easy to Prepare Rice Suitable for Vegetarians 6 x 220g Multipack
Ben's Original£5.564.7★543 rev
Tilda Pure Steamed Basmati Rice 250g
Tilda£1.144.7★730 rev
BENS ORIGINAL Egg Fried Microwave Rice Bulk Multipack 6 x 220g pouches
Ben's Original£5.554.5★552 rev
Newest
by launch date
Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice
Gharana Swaad Ka Khazaana£26.69102 rev
Bens Original Golden Vegetable Microwave Rice Pouch 220g
Ben's Original£1.15505 rev
BENS ORIGINAL Spicy Mexican Microwave Rice Pouch 220g - Serves 2
Ben's Original£1.14325 rev
Bens Original Savoury Chicken Microwave Rice Pouch 220g
Ben's Original£1.15479 rev
Bens Original Egg Fried Microwave Rice Pouch 220g
Ben's Original£1.18427 rev
Trending
90-day click momentum
BENS ORIGINAL Chinese Style Microwave Rice Bulk Multipack 6 x 220g pouches
Ben's Original£5.674.4★
Tilda Pure Basmati Rice 5kg
Tilda£13.644.8★
Bens Original Boil-in-Bag Long Grain Rice 500g
Uncle Ben's£3.024.6★
Tilda Pure Steamed Basmati Rice 250 grams
Tilda£1.154.6★
BENS ORIGINAL Tomato and Basil Microwave Rice Bulk Multipack 6 x 220g pouches
Ben's Original£5.594.6★
What buyers say about savoury rice
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for a tasty snack”
“Good price”
“As good as other supermarket own brands”
“Cooks to perfection”
“Very very strong flavour”
“Easy to use”
“Great with many different meals”
“Exactly as described”
“Nice texture”
“Useful staple ingredient in pantry”
What buyers complain about
“Strange taste”
“Absolutely appalling”
“Very spicy”
“Flavour not great”
“Sickly too rich and gooey”
“Smells worse”
“in fact the pot is £2.20 cheaper”
“DO NOT COOK IN THE BAG”
“Found these bland”
“Very clumpy”
Top return reasons
Common questions
- Is savoury rice profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 89 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the savoury rice niche?
- 10 brands and 112 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in savoury rice?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Spiciness. The return rate is 0.0%.
- When does demand for savoury rice peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the savoury rice niche?
- Listings span £0.58–£27.32; the average listing price is £5.30 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.