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Savoury Rice

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Savoury Rice is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£234K/yr258K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
23%top-5 click share · 10 brands · 112 sellers

Flapen Score

Savoury Rice against its category

The dotted line is the Grocery average. Past it, Savoury Rice is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Savoury Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Savoury Rice 258K times last year and spent an estimated £234K. The top 5 brands take 97% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

17.1% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
17.1%
Market size, estimated
£234Ka year
Peak month
June1.5× the quietest month
Top search term
uncle bens rice60K searches a year

02 · Price

A sale here is worth £5.30.

Listings sell for £5.30 on average, from £0.58 to £27.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £5.30 that is £3K to £4K a year per listing.

Average price
£5.30under the $15 to $100 sweet spot
Price range
£0.58–£27.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #101 within Instant Meals & Sides. It carries 397 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
98%
Out of stock, average day
0.7%
Average rank
#101in Instant Meals & Sides
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
89

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Savoury Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

112

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

23%

Top 20: 54%

Open market

2%

  • Ben's Original54%
  • Tilda32%
  • Uncle Ben's8%
  • Gharana Swaad Ka Khazaana1%
  • Universal Product Solutions1%
  • by Amazon1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Savoury Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Savoury Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uncle bens rice60K/yr
  • tilda rice52K/yr
  • tilda29K/yr
  • uncle bens29K/yr
  • bens rice18K/yr
  • bens original14K/yr
  • tilda microwave rice14K/yr
  • instant rice10K/yr
  • bens10K/yr
  • basmati rice microwave5K/yr

Reviews and returns

What reviews say buyers love and hate about Savoury Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.11

Strange taste

Tastes like crap

Not Tasty

Quality-Overall8%+0.34

Absolutely appalling

Product qaulity low

The quality is not all that

Spiciness5%+0.10

Very spicy

Do not be under illusion that this is super spicy or anything because it isn't

a little spicy for me

Flavor5%

Flavour not great

Unfortunately, I really didnt enjoy it at all and honestly found it inedible, which was disappointing given the flavours I normally like

F. Disappointing no taste or flavour

Texture/Consistency-Overall4%−0.02

Sickly too rich and gooey

Not as good a texture when reheated as other brands tried

Not fluffy

Love

Taste-Overall32%−0.11

Perfect for a tasty snack

It tastes lovely

Absolutely delicious

Value For Money17%+1.74

Good price

Saves money

Excellent value

Quality-Overall10%+0.34

As good as other supermarket own brands

Good quality rice

Good quality

Cooking Instructions10%+0.81

Cooks to perfection

Easy cook

good for cooking

Flavor8%

Very very strong flavour

Great flavour

I love the different flavours to use with various food items

Return

0.0% Return rate 0% Fixable by listing

Value For Money67%▁█▁▁▁▁

in fact the pot is £2.20 cheaper

Not value for the money

I paid £1.00 at the time, which isnt much,

Gap/Hole33%▁█▁▁▁▁

FAQ

Common Savoury Rice questions

Answered from the same tracked data.