How competitive is the Savoury Rice niche on Amazon United Kingdom?

10 brands and 112 sellers compete in Savoury Rice on Amazon United Kingdom. The top 5 Savoury Rice products take 23% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Savoury Rice?

Savoury Rice buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Spiciness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Savoury Rice niche?

Savoury Rice sells for £5.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.58–£27.32. The average incumbent carries 397 reviews — the moat a new listing must climb.

Savoury Rice

Savoury Rice shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Savoury Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Savoury Rice is a £234K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 55/100.

Savoury Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.6% over the last 90 days and 17.1% of searches end in a purchase.

£234K

revenue / yr

Units sold / yr80K

Search volume / yr-10.6%258K

Conversion rate17.1%

Avg price£5.30

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers10 · 112

Top-5 product click share23%

Open market3%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 89 products

Top Savoury Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bens Original Basmati Microwave Rice Bulk Multipack 6 x 220 g pouches

Price: £5.27
Rating: 4.7/5
Reviews: 1,403
Age: 3y ago

BENS ORIGINAL Golden Vegetable Microwave Rice Bulk Multipack 6 x 220g pouches

Price: £5.35
Rating: 4.6/5
Reviews: 914
Age: 3y ago

Bens Original Microwave Rice Pouch Savoury Chicken Flavour Wholesome Easy to Prepare Rice Suitable for Vegetarians 6 x 220g Multipack

Price: £5.56
Rating: 4.7/5
Reviews: 543
Age: 3y ago

Tilda Pure Steamed Basmati Rice 250g

Price: £1.14
Rating: 4.7/5
Reviews: 730
Age: 14y ago

BENS ORIGINAL Egg Fried Microwave Rice Bulk Multipack 6 x 220g pouches

Price: £5.55
Rating: 4.5/5
Reviews: 552
Age: 3y ago

Newest

by launch date

Tilda Pure Original Basmati Rice 10 Kg - Aromatic Extra Long Grain - Ideal for Curries Biryani and Pilaf - Authentic Indian Basmati Rice

Price: £26.69
Rating: 4.8/5
Reviews: 102
Age: 2y ago

Bens Original Golden Vegetable Microwave Rice Pouch 220g

Price: £1.15
Rating: 4.6/5
Reviews: 505
Age: 3y ago

BENS ORIGINAL Spicy Mexican Microwave Rice Pouch 220g - Serves 2

Price: £1.14
Rating: 4.5/5
Reviews: 325
Age: 3y ago

Bens Original Savoury Chicken Microwave Rice Pouch 220g

Price: £1.15
Rating: 4.5/5
Reviews: 479
Age: 3y ago

Bens Original Egg Fried Microwave Rice Pouch 220g

Price: £1.18
Rating: 4.6/5
Reviews: 427
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

112

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

23%

Top 20: 54%

Open market

Ben's Original54%
Tilda32%
Uncle Ben's8%
Gharana Swaad Ka Khazaana1%
Universal Product Solutions1%
by Amazon1%
Open — no brand owns it (4 brands, 2%)

Savoury Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume258KCVR17.1%Products89Brands10Top 5 Brands97%OOS Rate0.7%Rating4.5★Reviews397Avg BSR#101

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Savoury Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

uncle bens rice60K/yr +0.9%21.3% conv.
tilda rice52K/yr -14.7%13.0% conv.
tilda29K/yr -10.5%13.9% conv.
uncle bens29K/yr -28.5%10.2% conv.
bens rice18K/yr -16.5%15.5% conv.
bens original14K/yr -15.1%6.0% conv.
tilda microwave rice14K/yr +10.8%10.2% conv.
instant rice10K/yr -6.6%6.7% conv.
bens10K/yr -5.2%7.2% conv.
basmati rice microwave5K/yr +7.9%10.5% conv.

What reviews say buyers love and hate about Savoury Rice

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall32%

“Perfect for a tasty snack”

Value For Money17%

“Good price”

Quality-Overall10%

“As good as other supermarket own brands”

Cooking Instructions10%

“Cooks to perfection”

Flavor8%

“Very very strong flavour”

What buyers complain about

72% of reviews

Taste-Overall31%

“Strange taste”

Quality-Overall8%

“Absolutely appalling”

Spiciness5%

“Very spicy”

Flavor5%

“Flavour not great”

Texture/Consistency-Overall4%

“Sickly too rich and gooey”

Savoury Rice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

67%

2Gap/Hole

33%

Common Savoury Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Savoury Rice 55/100 on Amazon United Kingdom — Worth a look. The niche generates £234K/yr across 89 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -10.6% over the last 90 days.