sauvignon blanc new zealand
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great233.66avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Great£3.90–£61.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.85avg listing price — sweet spot $15–$100
Market size
Good£445K£445K/yr · 196K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sauvignon blanc new zealand is a £445K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 71/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sauvignon blanc new zealand market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- £634K–£793K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 32%
- Out of stock
- 0.2%
- Avg brand age
- 81 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
56
Top-5 brand share
42%
Top 20: 93%
Top-5 click share
33%
Top 20: 76%
Open market
51%
- Morrisons11%
- by Amazon10%
- The Daybreak7%
- Brancott Estate7%
- Mud House7%
- Fairbank7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.5×
Top sauvignon blanc new zealand search terms
- sauvignon blanc120K/yr
- sauvignon blanc new zealand44K/yr
- morrisons wine6K/yr
- sweet white wine7K/yr
- sauvignon4K/yr
- sauvignon blanc wine4K/yr
- french white wine4K/yr
- wine sauvignon blanc4K/yr
- savion blanc white wine3K/yr
Top sauvignon blanc new zealand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Daybreak New Zealand Sauvignon Blanc 75cl
The Daybreak£7.555.0★1 rev
Brancott Estate Marlborough Sauvignon Blanc 750 ml
Brancott Estate£6.744.7★542 rev
MORRISONS Sauvignon Blanc 75CL
Morrisons£4.964.2★106 rev
Fairbank Wines Sauvignon Blanc 75cl
Fairbank£6.354.1★81 rev
Mud House Chile Sauvignon Blanc 75cl
Mud House£5.994.4★98 rev
Newest
by launch dateThe Daybreak New Zealand Sauvignon Blanc 75cl
The Daybreak£7.551 rev
Taranaki Beach New Zealand Marlborough Sauvignon Blanc 1.5L
Taranaki£16.9110 rev
Gary Barlow Wines Sauvignon Blanc 75cl
Blue Tree£6.379 rev
McGuigan Sauvignon Blanc 75cl
McGuigan£5.8731 rev
by Amazon South African Sauvignon Blanc White Wine 75cl
by Amazon£5.69309 rev
Trending
90-day click momentum
What buyers say about sauvignon blanc new zealand
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value Delivered”
“the taste is great”
“Really nice Sauvignon with only 9% alcohol”
“Good quality white wine for the price”
“fresh”
“This wine is excellent, tastes lovely and is sugar free”
“Lovely flavour imho”
“easy to drink”
“easy-drinking white that delivers exactly what you want from the varietal”
What buyers complain about
“not for by taste buds”
“felt a bit duped with the false advertising”
“Higher percentage is more expensive than 11%”
“Wrong Alcohol % Stated”
“Sweeter than expected”
“Very bitter, like bad grapefruit”
“Absolutely terrible wine”
“Poor quality”
“One of my favourite wines however there was a lot of acidity in this bttle making it very undrinkable”
“salty”
Common questions
- Is sauvignon blanc new zealand profitable to sell on Amazon United Kingdom?
- The niche generates £445K/yr across 47 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (71/100).
- How competitive is the sauvignon blanc new zealand niche?
- 31 brands and 56 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in sauvignon blanc new zealand?
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.2%.
- When does demand for sauvignon blanc new zealand peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the sauvignon blanc new zealand niche?
- Listings span £3.90–£61.99; the average listing price is £15.85 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.