Sausages
FailThe top 5 brands take 100% of clicks, so Sausages is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £51K/yr78K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 39 sellers
Flapen Score
Sausages against its category
The dotted line is the Grocery average. Past it, Sausages is stronger. Inside it, weaker.
Market
The Sausages market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sausages 78K times last year and spent an estimated £51K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
26.9% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 26.9%
- Market size, estimated
- £51Ka year
- Peak month
- August7.6× the quietest month
- Top search term
- richmond sausages35K searches a year
02 · Price
A sale here is worth £2.46.
Listings sell for £2.46 on average, from £1.76 to £3.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £2.46 that is £3K to £4K a year per listing.
- Average price
- £2.46under the $15 to $100 sweet spot
- Price range
- £1.76–£3.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Fresh & Chilled. It carries 499 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Fresh & Chilled
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 499per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Sausages products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Richmond 8 Thick Pork Sausages 410g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 1,799
- Age
- 6y ago

Richmond 12 Thick Pork Sausages 615g
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 1,270
- Age
- 6y ago

Morrisons 18 Pork Thick Sausages 900g
- Price
- £3.40
- Rating
- 4.2/5
- Reviews
- 373
- Age
- 2y ago

Richmond 12 Frozen Thick Pork Sausages 516g
- Price
- £2.14
- Rating
- 4.5/5
- Reviews
- 1,129
- Age
- 4y ago

Richmond 24 Pack Thick Pork Sausages (Frozen)
- Price
- £3.50
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 2y ago
Trending
90-day click momentum
Morrisons 18 Pork Thick Sausages 900g
- Price
- £3.40
- Rating
- 4.2/5
- Reviews
- 373
- Age
- 2y ago

Richmond 24 Pack Thick Pork Sausages (Frozen)
- Price
- £3.50
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 2y ago

Morrisons 18 Pork Thick Irish Recipe Sausages 900g
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 218
- Age
- 2y ago

Richmond 8 Meat Free Vegan Streaky Bacon Rashers 120g
- Price
- £2.31
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3y ago

Richmond 6 Ready Baked Pork Sausages 264g
- Price
- £2.50
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
Richmond 6 Ready Baked Pork Sausages 264g
- Price
- £2.50
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 2y ago

Morrisons 18 Pork Thick Sausages 900g
- Price
- £3.40
- Rating
- 4.2/5
- Reviews
- 373
- Age
- 2y ago

Morrisons 18 Pork Thick Irish Recipe Sausages 900g
- Price
- £3.43
- Rating
- 4.3/5
- Reviews
- 218
- Age
- 2y ago

Richmond 24 Pack Thick Pork Sausages (Frozen)
- Price
- £3.50
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 2y ago

Richmond 6 Thick Pork Sausages 308g
- Price
- £1.76
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Richmond84%
- Morrisons9%
- Kerry5%
- Wall's2%
- Open — no brand owns it (0%)
Demand
Sausages search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 7.6×
Search terms
Top Sausages search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- richmond sausages35K/yr
- richmond14K/yr
- frozen sausages19K/yr
- frozen sausage5K/yr
- sausages frozen5K/yr
Reviews and returns
What reviews say buyers love and hate about Sausages
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disgusting sausage, doubt theres any meat in them at all, expected better from the brand
tasted like one too
Taste isnt great
42% Pork
Disgusting sausage, doubt theres any meat in them at all, expected better from the brand
a little too much salt
just a little too salty for me
Salty
Very fatty
Arrived still fully frozen
Love
Taste good
Value excellent cook beautiful taste wonderful
Wonderful taste, easy to cook and importantly they are not mushy
Best vegan sausages I can find anywhere
Richmond Vegan Sausages I find are really nice
A delicious vegan breakfast
They are cheap and consumable
Good price
Reasonably priced
QUALITY ITEM
quality for price
Quality Banger
easy to cook
Ok if using in cooking eg Sausage Casserole or Toad in the Hole
Value excellent cook beautiful taste wonderful
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sausages questions
Answered from the same tracked data.









