sausages
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great498.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 78K searches
Avg price
Bad£2.46avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.76–£3.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sausages is a £51K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sausages market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £62K–£74K
- units × avg price
- Conversion rate
- 26.9%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Richmond84%
- Morrisons9%
- Kerry5%
- Wall's2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 7.6×
Top sausages search terms
- richmond sausages35K/yr
- richmond14K/yr
- frozen sausages19K/yr
- frozen sausage5K/yr
- sausages frozen5K/yr
Top sausages products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Richmond 8 Thick Pork Sausages 410g
Richmond£2.074.6★1,799 rev
Richmond 12 Thick Pork Sausages 615g
Richmond£2.784.6★1,270 rev
Morrisons 18 Pork Thick Sausages 900g
Morrisons£3.404.2★373 rev
Richmond 12 Frozen Thick Pork Sausages 516g
Richmond£2.144.5★1,129 rev
Richmond 24 Pack Thick Pork Sausages (Frozen)
Richmond£3.504.4★76 rev
Newest
by launch date
Richmond 6 Ready Baked Pork Sausages 264g
Richmond£2.5071 rev
Morrisons 18 Pork Thick Sausages 900g
Morrisons£3.40373 rev
Morrisons 18 Pork Thick Irish Recipe Sausages 900g
Morrisons£3.43218 rev
Richmond 24 Pack Thick Pork Sausages (Frozen)
Richmond£3.5076 rev
Richmond 6 Thick Pork Sausages 308g
Richmond£1.76288 rev
Trending
90-day click momentumMorrisons 18 Pork Thick Sausages 900g
Morrisons£3.404.2★
Richmond 24 Pack Thick Pork Sausages (Frozen)
Richmond£3.504.4★
Morrisons 18 Pork Thick Irish Recipe Sausages 900g
Morrisons£3.434.3★
Richmond 8 Meat Free Vegan Streaky Bacon Rashers 120g
Richmond£2.314.4★
Richmond 6 Ready Baked Pork Sausages 264g
Richmond£2.504.3★
What buyers say about sausages
What buyers praise and complain about, mined from review topics.What buyers love
“Taste good”
“Best vegan sausages I can find anywhere”
“They are cheap and consumable”
“QUALITY ITEM”
“easy to cook”
“Prefer the fresh ones”
“Lovely ready cooked so great if you want sandwich”
“Very good quantity”
What buyers complain about
“Disgusting sausage, doubt theres any meat in them at all, expected better from the brand”
“42% Pork”
“a little too much salt”
“Very fatty”
“Arrived still fully frozen”
“Cheap and cheerful”
“Horrible texture”
“the price hasn't”
“Whilst the brand has good high standards the word thick is questionable as they seem to have got a bit thinner”
“Have weird end bits that go crispy”
Common questions
- Is sausages profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 17 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the sausages niche?
- 4 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sausages?
- Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Salt Content. The return rate is 0.0%.
- When does demand for sausages peak?
- Demand peaks in Aug; the busiest month runs 7.6× the quietest.
- What does it cost to enter the sausages niche?
- Listings span £1.76–£3.50; the average listing price is £2.46 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.