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Sausages

Fail

The top 5 brands take 100% of clicks, so Sausages is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£51K/yr78K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
63%top-5 click share · 4 brands · 39 sellers

Flapen Score

Sausages against its category

The dotted line is the Grocery average. Past it, Sausages is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sausages market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sausages 78K times last year and spent an estimated £51K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

26.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
26.9%
Market size, estimated
£51Ka year
Peak month
August7.6× the quietest month
Top search term
richmond sausages35K searches a year

02 · Price

A sale here is worth £2.46.

Listings sell for £2.46 on average, from £1.76 to £3.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £2.46 that is £3K to £4K a year per listing.

Average price
£2.46under the $15 to $100 sweet spot
Price range
£1.76–£3.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Fresh & Chilled. It carries 499 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Fresh & Chilled
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sausages products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Richmond84%
  • Morrisons9%
  • Kerry5%
  • Wall's2%
  • Open — no brand owns it (0%)

Demand

Sausages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 7.6×

Search terms

Top Sausages search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • richmond sausages35K/yr
  • richmond14K/yr
  • frozen sausages19K/yr
  • frozen sausage5K/yr
  • sausages frozen5K/yr

Reviews and returns

What reviews say buyers love and hate about Sausages

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%+0.95

Disgusting sausage, doubt theres any meat in them at all, expected better from the brand

tasted like one too

Taste isnt great

Ingredients-Overall13%−0.12

42% Pork

Disgusting sausage, doubt theres any meat in them at all, expected better from the brand

Salt Content13%−0.04

a little too much salt

just a little too salty for me

Salty

Oily/Greasy8%−0.08

Very fatty

Storage Temperature8%+0.40

Arrived still fully frozen

Love

Taste-Overall42%+0.95

Taste good

Value excellent cook beautiful taste wonderful

Wonderful taste, easy to cook and importantly they are not mushy

Vegan/Organic14%+0.44

Best vegan sausages I can find anywhere

Richmond Vegan Sausages I find are really nice

A delicious vegan breakfast

Value For Money11%+1.71

They are cheap and consumable

Good price

Reasonably priced

Quality-Overall11%+0.52

QUALITY ITEM

quality for price

Quality Banger

Cooking Instructions9%+0.49

easy to cook

Ok if using in cooking eg Sausage Casserole or Toad in the Hole

Value excellent cook beautiful taste wonderful

FAQ

Common Sausages questions

Answered from the same tracked data.