Skip to content

Sausages

Fail

The top 5 brands take 100% of clicks, so Sausages is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£51K/yr78K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
63%top-5 click share · 4 brands · 39 sellers

Flapen Score

Sausages against its category

The dotted line is the Grocery average. Past it, Sausages is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sausages market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sausages 78K times last year and spent an estimated £51K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 26.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
26.9%
Market size, estimated
£51Ka year
Peak month
August7.6× the quietest month
Top search term
richmond sausages35K searches a year

02 · Price

A sale here is worth £2.46.

Listings sell for £2.46 on average, from £1.76 to £3.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £2.46 that is £3K to £4K a year per listing.

Average price
£2.46under the $15 to $100 sweet spot
Price range
£1.76–£3.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Fresh & Chilled. It carries 499 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Fresh & Chilled
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sausages products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Richmond84%
  • Morrisons9%
  • Kerry5%
  • Wall's2%
  • Open — no brand owns it (0%)

Demand

Sausages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 7.6×

Search terms

Top Sausages search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • richmond sausages35K/yr
  • richmond14K/yr
  • frozen sausages19K/yr
  • frozen sausage5K/yr
  • sausages frozen5K/yr

Reviews and returns

What reviews say buyers love and hate about Sausages

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disgusting sausage, doubt theres any meat in them at all, expected better from the brand”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sausages questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data