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Sauerkraut

Fail

Prices span $2.01–$14.36, mostly outside the sweet spot, so Sauerkraut is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£36K/yr32K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 14 sellers

Flapen Score

Sauerkraut against its category

The dotted line is the Grocery average. Past it, Sauerkraut is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sauerkraut market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sauerkraut 32K times last year and spent an estimated £36K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
11.9%
Market size, estimated
£36Ka year
Peak month
September4.1× the quietest month
Top search term
organic coconut milk28K searches a year

02 · Price

A sale here is worth £9.44.

Listings sell for £9.44 on average, from £2.01 to £14.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.44 that is £2K to £5K a year per listing.

Average price
£9.44under the $15 to $100 sweet spot
Price range
£2.01–£14.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Cooking Ingredients. It carries 516 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Cooking Ingredients
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sauerkraut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Biona40%
  • Rude Health15%
  • Eat Wholesome12%
  • PLENISH12%
  • Cocofina10%
  • Coconut Merchant9%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sauerkraut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Sauerkraut

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%+0.93

this product tastes like chalky water

lacking in taste

off putting taste as many have already mentioned very slim

Dilute/Watery12%−0.09

Its quite diluted with other ingredients

So watery

On top of that, it's quite watery and sugary tasting

Value For Money9%−0.05

Ive also just noticed theyve added a couple of pounds to the price since I last bought it a couple of weeks ago

Expensive and disappointing

Waste of money

Chunk/Clump/Collection9%−0.10

Lumps in milk

Each carton contains clumps

Excessively Clumpy

Sweetness8%+0.40

Too sweet

Not as sweet as other brands

it is slightly sweeter than the brand I usually use

Love

Taste-Overall25%+0.93

Great taste and no nasty preservstives added

Great taste

Very natural taste and nicely creamy

Quality-Overall14%+1.04

Investors my experience this is extremely good quality coconut milk

Quality Milk

Good quality

Vegan/Organic13%+0.81

Organic coconut milk

Best Organic Coconut Milk

organic

Ingredients-Overall7%+0.55

Simple ingredients, best on the market

I love the fact that it has minimal ingredients

Only natural ingredients and delicious

Value For Money6%−0.05

Good price

worth the money

Good value

FAQ

Common Sauerkraut questions

Answered from the same tracked data.