Skip to content

Sapporo Beer

Fail

The top 5 products take 100% of clicks, so Sapporo Beer is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£173K/yr128K searches / yr
90-day growth
+30.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 31 sellers

Flapen Score

Sapporo Beer against its category

The dotted line is the Grocery average. Past it, Sapporo Beer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sapporo Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sapporo Beer 128K times last year and spent an estimated £173K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+30.2%
Conversion, latest week
9.4%
Market size, estimated
£173Ka year
Peak month
December3.3× the quietest month
Top search term
asahi beer66K searches a year

02 · Price

A sale here is worth £14.38.

Listings sell for £14.38 on average, from £2.90 to £20.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At £14.38 that is £43K to £58K a year per listing.

Average price
£14.38under the $15 to $100 sweet spot
Price range
£2.90–£20.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
£43K–£58K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Beer, Wine & Spirits. It carries 54 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Beer, Wine & Spirits
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
54per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Sapporo Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£35K£69K£104K£139K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

1 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Asahi100%

Demand

Sapporo Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Sapporo Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asahi beer66K/yr
  • asahi48K/yr
  • kirin ichiban beer7K/yr
  • kirin beer5K/yr
  • kirin3K/yr

Reviews and returns

What reviews say buyers love and hate about Sapporo Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Alcohol Flavor50%

Best alc free beer yet

this is the very best alcohol free lager Ive tasted

Advertised Vs Actual Product50%

As described thankyou

FAQ

Common Sapporo Beer questions

Answered from the same tracked data.