Is sapporo beer profitable to sell on Amazon United Kingdom?

The niche generates £173K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Skip it (47/100).

How competitive is the sapporo beer niche?

1 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for sapporo beer peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the sapporo beer niche?

Listings span £2.90–£20.47; the average listing price is £14.38 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.

sapporo beer

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible53.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.38

avg listing price — sweet spot $15–$100

Growth

Good+30.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£173K

£173K/yr · 128K searches

Price range

Okay£2.90–£20.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, sapporo beer is a £173K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sapporo beer market data

Units sold / yr: 10K–13K; avg 3,000–4,000/product
Revenue / yr: £144K–£180K; units × avg price
Conversion rate: 9.4%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Asahi100%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +30.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top sapporo beer search terms

asahi beer66K/yr +46.7%6.4% conv.
asahi48K/yr +12.6%5.1% conv.
kirin ichiban beer7K/yr +43.6%0.0% conv.
kirin beer5K/yr +8.0%0.1% conv.
kirin3K/yr +4.2%0.0% conv.

All search terms

Top sapporo beer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Asahi Super Dry Beer 24 x 330ml Japanese Beer 5% ABV Brewed in Italy Premium Lager Crisp and Dry Taste (Packaging may vary as images in catalog)

Asahi£20.474.2★228 rev

Asahi Super Dry Beer 12 x 330ml Japanese Beer 5% ABV Brewed in Italy Premium Lager Crisp and Dry Taste (Packaging may vary as images in catalog)

Asahi£11.380.0★0 rev

Asahi Super Dry Bottle 620ml

Asahi£2.904.8★9 rev

Asahi Super Dry Bottle 12 x 330ml 5% Abv

Asahi£19.130.0★0 rev

Asahi Super Dry 0% Alcohol Free Beer Non alcoholic Lager Japanese Beer 24 x 330ml Cans

Asahi£18.014.3★31 rev

Newest

by launch date

Asahi Super Dry Bottle 12 x 330ml 5% Abv

Asahi£19.130 rev

11mo ago

Asahi Super Dry Beer 12 x 330ml Japanese Beer 5% ABV Brewed in Italy Premium Lager Crisp and Dry Taste (Packaging may vary as images in catalog)

Asahi£11.380 rev

1y ago

Asahi Super Dry 0% Alcohol Free Beer Non alcoholic Lager Japanese Beer 24 x 330ml Cans

Asahi£18.0131 rev

2y ago

Asahi Super Dry Bottle 620ml

Asahi£2.909 rev

3y ago

Asahi Super Dry Beer 24 x 330ml Japanese Beer 5% ABV Brewed in Italy Premium Lager Crisp and Dry Taste (Packaging may vary as images in catalog)

Asahi£20.47228 rev

6y ago

What buyers say about sapporo beer

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor50%

“Best alc free beer yet”

Advertised Vs Actual Product50%

“As described thankyou”

Common questions

Is sapporo beer profitable to sell on Amazon United Kingdom?: The niche generates £173K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Skip it (47/100).
How competitive is the sapporo beer niche?: 1 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for sapporo beer peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the sapporo beer niche?: Listings span £2.90–£20.47; the average listing price is £14.38 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.