Sandwich Filler
FailThe top 5 brands take 100% of clicks, so Sandwich Filler is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £92K/yr171K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 22 sellers
Flapen Score
Sandwich Filler against its category
The dotted line is the Grocery average. Past it, Sandwich Filler is stronger. Inside it, weaker.
Market
The Sandwich Filler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandwich Filler 171K times last year and spent an estimated £92K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 24.6% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 24.6%
- Market size, estimated
- £92Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- sandwich filler126K searches a year
02 · Price
A sale here is worth £2.19.
Listings sell for £2.19 on average, from £1.38 to £3.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.19 that is £3K to £4K a year per listing.
- Average price
- £2.19under the $15 to $100 sweet spot
- Price range
- £1.38–£3.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Baby Foods. It carries 1,220 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Baby Foods
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,220per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Sandwich Filler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heinz Sandwich Spread 300g
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 15y ago

Morrisons Tuna & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 474
- Age
- 3y ago

Morrisons Chicken & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 3y ago

Morrisons Egg Mayonnaise 200g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 3y ago

Morrisons Coronation Chicken 400g
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 10y ago
Trending
estimated 90-day click momentum
Morrisons Classic Coleslaw 300g
- Price
- £1.38
- Rating
- 4.4/5
- Reviews
- 2,482
- Age
- 10y ago

Morrisons Egg & Salad Cream 200g
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 3y ago

Iceland Cheese & Onion Sandwich Filler 250g
- Price
- £1.95
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2y ago

Iceland Egg Mayonnaise Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago

Iceland Tuna & Sweetcorn Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
Iceland Egg Mayonnaise Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago

Iceland Tuna & Sweetcorn Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 2y ago

Iceland Cheese & Onion Sandwich Filler 250g
- Price
- £1.95
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2y ago

Morrisons Tuna & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 474
- Age
- 3y ago

Morrisons Chicken & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Morrisons75%
- HEINZ19%
- Iceland3%
- Mrs Elswood2%
- Mash Direct1%
Demand
Sandwich Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sandwich Filler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sandwich filler126K/yr
- sandwich spread29K/yr
- sandwich fillers9K/yr
- heinz sandwich spread4K/yr
- sandwich spread heinz3K/yr
Reviews and returns
What reviews say buyers love and hate about Sandwich Filler
We read the reviews and the return reasons for every product selling here.
“Flavour has changed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandwich Filler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









