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Sandwich Filler

Fail

The top 5 brands take 100% of clicks, so Sandwich Filler is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£92K/yr171K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
66%top-5 click share · 5 brands · 22 sellers

Flapen Score

Sandwich Filler against its category

The dotted line is the Grocery average. Past it, Sandwich Filler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandwich Filler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandwich Filler 171K times last year and spent an estimated £92K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

24.6% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
24.6%
Market size, estimated
£92Ka year
Peak month
November1.4× the quietest month
Top search term
sandwich filler126K searches a year

02 · Price

A sale here is worth £2.19.

Listings sell for £2.19 on average, from £1.38 to £3.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.19 that is £3K to £4K a year per listing.

Average price
£2.19under the $15 to $100 sweet spot
Price range
£1.38–£3.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Baby Foods. It carries 1,220 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Baby Foods
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,220per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Morrisons75%
  • HEINZ19%
  • Iceland3%
  • Mrs Elswood2%
  • Mash Direct1%

Demand

Sandwich Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sandwich Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandwich filler126K/yr
  • sandwich spread29K/yr
  • sandwich fillers9K/yr
  • heinz sandwich spread4K/yr
  • sandwich spread heinz3K/yr

Reviews and returns

What reviews say buyers love and hate about Sandwich Filler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor16%−0.10

Flavour has changed

Too much seasoning

The flavors have completely disappeared

Value For Money9%+0.09

Maybe a little expensive that it should be

'Use by' date 24 Jan - 5.5 days from 18 Jan delivery on a £70 food drop it's ridiculous

Taste-Overall9%+3.75

And the taste was putrid

Definitely not to my taste

Salt Content7%−0.06

high sodium taste that many other pickles tend to have

WAY too salty

Oily/Greasy6%−0.06

Sent one that was full of fat

Love

Taste-Overall51%+3.75

VERY TASTY

Love it in a salad or just as a snack

Refreshing taste

Quality-Overall12%−0.06

Excellent product

Quality

the produce is fine

Value For Money6%+0.09

Good value for the price

Very good value for money

Value for money

Flavor5%−0.10

Original flavor, yummy

Good flavour snack friendly

Unique taste

Freshness4%−0.04

Fresh

On time & still chilled and fresh

Value for money, great quality and freshness

FAQ

Common Sandwich Filler questions

Answered from the same tracked data.