Sandwich Filler
FailThe top 5 brands take 100% of clicks, so Sandwich Filler is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £92K/yr171K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 22 sellers
Flapen Score
Sandwich Filler against its category
The dotted line is the Grocery average. Past it, Sandwich Filler is stronger. Inside it, weaker.
Market
The Sandwich Filler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandwich Filler 171K times last year and spent an estimated £92K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
24.6% of searches ended in a purchase last week.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 24.6%
- Market size, estimated
- £92Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- sandwich filler126K searches a year
02 · Price
A sale here is worth £2.19.
Listings sell for £2.19 on average, from £1.38 to £3.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.19 that is £3K to £4K a year per listing.
- Average price
- £2.19under the $15 to $100 sweet spot
- Price range
- £1.38–£3.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Baby Foods. It carries 1,220 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Baby Foods
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,220per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Sandwich Filler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heinz Sandwich Spread 300g
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 15y ago

Morrisons Tuna & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 474
- Age
- 3y ago

Morrisons Chicken & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 3y ago

Morrisons Egg Mayonnaise 200g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 3y ago

Morrisons Coronation Chicken 400g
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 10y ago
Trending
90-day click momentum
Morrisons Classic Coleslaw 300g
- Price
- £1.38
- Rating
- 4.4/5
- Reviews
- 2,482
- Age
- 10y ago

Morrisons Egg & Salad Cream 200g
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 3y ago

Iceland Cheese & Onion Sandwich Filler 250g
- Price
- £1.95
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2y ago

Iceland Egg Mayonnaise Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago

Iceland Tuna & Sweetcorn Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
Iceland Egg Mayonnaise Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago

Iceland Tuna & Sweetcorn Sandwich Filler 250g
- Price
- £1.96
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 2y ago

Iceland Cheese & Onion Sandwich Filler 250g
- Price
- £1.95
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 2y ago

Morrisons Tuna & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 474
- Age
- 3y ago

Morrisons Chicken & Sweetcorn 200g
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Morrisons75%
- HEINZ19%
- Iceland3%
- Mrs Elswood2%
- Mash Direct1%
Demand
Sandwich Filler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sandwich Filler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sandwich filler126K/yr
- sandwich spread29K/yr
- sandwich fillers9K/yr
- heinz sandwich spread4K/yr
- sandwich spread heinz3K/yr
Reviews and returns
What reviews say buyers love and hate about Sandwich Filler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Flavour has changed
Too much seasoning
The flavors have completely disappeared
Maybe a little expensive that it should be
'Use by' date 24 Jan - 5.5 days from 18 Jan delivery on a £70 food drop it's ridiculous
And the taste was putrid
Definitely not to my taste
high sodium taste that many other pickles tend to have
WAY too salty
Sent one that was full of fat
Love
VERY TASTY
Love it in a salad or just as a snack
Refreshing taste
Excellent product
Quality
the produce is fine
Good value for the price
Very good value for money
Value for money
Original flavor, yummy
Good flavour snack friendly
Unique taste
Fresh
On time & still chilled and fresh
Value for money, great quality and freshness
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandwich Filler questions
Answered from the same tracked data.









