San Marzano Tomatoes
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -6.2% this quarter, so San Marzano Tomatoes is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £141K/yr68K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 29 sellers
Flapen Score
San Marzano Tomatoes against its category
The dotted line is the Grocery average. Past it, San Marzano Tomatoes is stronger. Inside it, weaker.
Market
The San Marzano Tomatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for San Marzano Tomatoes 68K times last year and spent an estimated £141K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £141Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- san marzano tomatoes47K searches a year
02 · Price
A sale here is worth £23.57.
Listings sell for £23.57 on average, from £3.79 to £64.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £23.57 that is £6K to £12K a year per listing.
- Average price
- £23.57inside the $15 to $100 sweet spot
- Price range
- £3.79–£64.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #116 within Tinned & Jarred Food. It carries 335 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 56%
- Out of stock, average day
- 0.9%
- Average rank
- #116in Tinned & Jarred Food
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 335per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top San Marzano Tomatoes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rega San Marzano DOP Tomato Pack of 4 (400g Each) Imported From Italy
- Price
- £12.41
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11y ago

Eat Wholesome San Marzano Tomatoes DOP 400g (Pack of 12) - Naturally Sweet Perfect for Pasta Sauces Pizza Sauces & More Vegan Non-BPA Lining
- Price
- £27.31
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 5y ago

Rega San Marzano Tomatoes DOP Peeled Tomato Tinned Imported From Italy Pack of 3 Tins (400g Each) Rosslead Label
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 2y ago

Mutti San Marzano peeled tomatoes 6x 400g
- Price
- £14.98
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 12y ago

Mutti Finely Chopped Tomatoes 400g (Pack of 6)
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 2,536
- Age
- 3y ago
Trending
estimated 90-day click momentum
San Marzano Tomatoes Strianese Prized Tomatoes with 10+ Vitamins and Minerals Favourite Tomatoes Among Chefs (6x400g)
- Price
- £23.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Strianese Whole Peeled Plum Tomatoes 2.5kg Case of 6 | Premium San Marzano Tomatoes Gluten & Lactose Free Vegetarian
- Price
- £35.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Rega San Marzano DOP Tomato Pack of 4 (400g Each) Imported From Italy
- Price
- £12.41
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11y ago

Mutti - Pelati Peeled Tomatoes 400g (Pack of 12)
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 11y ago

San Marzano DOP Peeled Tomatoes Imported from Italy Pack of 4 Tins (400g Each)
- Price
- £12.58
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch date
Strianese Whole Peeled Plum Tomatoes 2.5kg Case of 6 | Premium San Marzano Tomatoes Gluten & Lactose Free Vegetarian
- Price
- £35.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

San Marzano Rega DOP Italian Premium Tomatoes Whole Peeled Plum (Solania - San Marzano - 2.5kg x 6)
- Price
- £64.14
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago

Strianese Peeled Plum Tomatoes 2.5kg
- Price
- £11.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

San Marzano Rega DOP Italian Premium Tomatoes Whole Peeled Plum (24 x 400g tins)
- Price
- £55.89
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

San Marzano Rega DOP Italian Premium Tomatoes Whole Peeled Plum (12 x 400g tins)
- Price
- £38.08
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
29
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
13%
- Rega20%
- Eat Wholesome18%
- Mutti18%
- Rosslead Label18%
- MINATI7%
- Parkers Foodservice6%
- Open — no brand owns it (4 brands, 13%)
Demand
San Marzano Tomatoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.8×
Search terms
Top San Marzano Tomatoes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- san marzano tomatoes47K/yr
- san marzano canned tomatoes5K/yr
- san marzano7K/yr
- strianese san marzano tomatoes7K/yr
- san marzano tomatoes tinned3K/yr
Reviews and returns
What reviews say buyers love and hate about San Marzano Tomatoes
We read the reviews and the return reasons for every product selling here.
“A bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common San Marzano Tomatoes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









