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San Marzano Tomatoes

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -6.2% this quarter, so San Marzano Tomatoes is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£141K/yr68K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
69%top-5 click share · 10 brands · 29 sellers

Flapen Score

San Marzano Tomatoes against its category

The dotted line is the Grocery average. Past it, San Marzano Tomatoes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The San Marzano Tomatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for San Marzano Tomatoes 68K times last year and spent an estimated £141K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
8.8%
Market size, estimated
£141Ka year
Peak month
May1.8× the quietest month
Top search term
san marzano tomatoes47K searches a year

02 · Price

A sale here is worth £23.57.

Listings sell for £23.57 on average, from £3.79 to £64.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £23.57 that is £6K to £12K a year per listing.

Average price
£23.57inside the $15 to $100 sweet spot
Price range
£3.79–£64.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #116 within Tinned & Jarred Food. It carries 335 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
56%
Out of stock, average day
0.9%
Average rank
#116in Tinned & Jarred Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
335per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top San Marzano Tomatoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

29

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

13%

  • Rega20%
  • Eat Wholesome18%
  • Mutti18%
  • Rosslead Label18%
  • MINATI7%
  • Parkers Foodservice6%
  • Open — no brand owns it (4 brands, 13%)

Demand

San Marzano Tomatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top San Marzano Tomatoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • san marzano tomatoes47K/yr
  • san marzano canned tomatoes5K/yr
  • san marzano7K/yr
  • strianese san marzano tomatoes7K/yr
  • san marzano tomatoes tinned3K/yr

Reviews and returns

What reviews say buyers love and hate about San Marzano Tomatoes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A bit pricey”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common San Marzano Tomatoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data