San Marzano Tomatoes
MaybeReturns run at only 0.0% of orders. But demand is soft, at -6.2% this quarter, so San Marzano Tomatoes is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £141K/yr68K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 29 sellers
Flapen Score
San Marzano Tomatoes against its category
The dotted line is the Grocery average. Past it, San Marzano Tomatoes is stronger. Inside it, weaker.
Market
The San Marzano Tomatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for San Marzano Tomatoes 68K times last year and spent an estimated £141K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £141Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- san marzano tomatoes47K searches a year
02 · Price
A sale here is worth £23.57.
Listings sell for £23.57 on average, from £3.79 to £64.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £23.57 that is £6K to £12K a year per listing.
- Average price
- £23.57inside the $15 to $100 sweet spot
- Price range
- £3.79–£64.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #116 within Tinned & Jarred Food. It carries 335 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 56%
- Out of stock, average day
- 0.9%
- Average rank
- #116in Tinned & Jarred Food
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 335per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top San Marzano Tomatoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rega San Marzano DOP Tomato Pack of 4 (400g Each) Imported From Italy
- Price
- £12.41
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11y ago

Eat Wholesome San Marzano Tomatoes DOP 400g (Pack of 12) - Naturally Sweet Perfect for Pasta Sauces Pizza Sauces & More Vegan Non-BPA Lining
- Price
- £27.31
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 5y ago

Rega San Marzano Tomatoes DOP Peeled Tomato Tinned Imported From Italy Pack of 3 Tins (400g Each) Rosslead Label
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 2y ago

Mutti San Marzano peeled tomatoes 6x 400g
- Price
- £14.98
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 12y ago

Mutti Finely Chopped Tomatoes 400g (Pack of 6)
- Price
- £5.72
- Rating
- 4.7/5
- Reviews
- 2,536
- Age
- 3y ago
Trending
90-day click momentum
San Marzano Tomatoes Strianese Prized Tomatoes with 10+ Vitamins and Minerals Favourite Tomatoes Among Chefs (6x400g)
- Price
- £23.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Strianese Whole Peeled Plum Tomatoes 2.5kg Case of 6 | Premium San Marzano Tomatoes Gluten & Lactose Free Vegetarian
- Price
- £35.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Rega San Marzano DOP Tomato Pack of 4 (400g Each) Imported From Italy
- Price
- £12.41
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 11y ago

Mutti - Pelati Peeled Tomatoes 400g (Pack of 12)
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 11y ago

San Marzano DOP Peeled Tomatoes Imported from Italy Pack of 4 Tins (400g Each)
- Price
- £12.58
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch date
Strianese Whole Peeled Plum Tomatoes 2.5kg Case of 6 | Premium San Marzano Tomatoes Gluten & Lactose Free Vegetarian
- Price
- £35.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

San Marzano Rega DOP Italian Premium Tomatoes Whole Peeled Plum (Solania - San Marzano - 2.5kg x 6)
- Price
- £64.14
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago

Strianese Peeled Plum Tomatoes 2.5kg
- Price
- £11.15
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

San Marzano Rega DOP Italian Premium Tomatoes Whole Peeled Plum (24 x 400g tins)
- Price
- £55.89
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

San Marzano Rega DOP Italian Premium Tomatoes Whole Peeled Plum (12 x 400g tins)
- Price
- £38.08
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
29
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- Rega20%
- Eat Wholesome18%
- Mutti18%
- Rosslead Label18%
- MINATI7%
- Parkers Foodservice6%
- Open — no brand owns it (4 brands, 13%)
Demand
San Marzano Tomatoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.8×
Search terms
Top San Marzano Tomatoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- san marzano tomatoes47K/yr
- san marzano canned tomatoes5K/yr
- san marzano7K/yr
- strianese san marzano tomatoes7K/yr
- san marzano tomatoes tinned3K/yr
Reviews and returns
What reviews say buyers love and hate about San Marzano Tomatoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricey
Total Waste Of Money
Expensive
Not trustworthy, Poor quality with all cans heavily dented
Cheaper supermarket brands are way better
Not as good as a quality
These are chunky tomato pieces very little juice
More Pulp than chopped tomato
They do tend to have some fairly large chunks
are quite tart
don't taste no different than aldi chopped toms
unpleasant taste
a bit watery
Really thick, not much water at all
The contents are quite watery which the Mutti peeled ones are not
Love
Great Deal
Great value
Excellent value
Great price for a quality product
Excellent product, very reliable
Brilliant quality
Great for sauces
Lovely food
Absolutely delicious
Great flavour
Rich flavour
Great flavour and smooth texture
an easy way to enhance any dish
perfect for batch cooking
For full recipes follow me on insta @meetu
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common San Marzano Tomatoes questions
Answered from the same tracked data.









