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San Marzano Tomatoes

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -6.2% this quarter, so San Marzano Tomatoes is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£141K/yr68K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
69%top-5 click share · 10 brands · 29 sellers

Flapen Score

San Marzano Tomatoes against its category

The dotted line is the Grocery average. Past it, San Marzano Tomatoes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The San Marzano Tomatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for San Marzano Tomatoes 68K times last year and spent an estimated £141K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
8.8%
Market size, estimated
£141Ka year
Peak month
May1.8× the quietest month
Top search term
san marzano tomatoes47K searches a year

02 · Price

A sale here is worth £23.57.

Listings sell for £23.57 on average, from £3.79 to £64.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £23.57 that is £6K to £12K a year per listing.

Average price
£23.57inside the $15 to $100 sweet spot
Price range
£3.79–£64.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #116 within Tinned & Jarred Food. It carries 335 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
56%
Out of stock, average day
0.9%
Average rank
#116in Tinned & Jarred Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
335per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top San Marzano Tomatoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

29

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • Rega20%
  • Eat Wholesome18%
  • Mutti18%
  • Rosslead Label18%
  • MINATI7%
  • Parkers Foodservice6%
  • Open — no brand owns it (4 brands, 13%)

Demand

San Marzano Tomatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top San Marzano Tomatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • san marzano tomatoes47K/yr
  • san marzano canned tomatoes5K/yr
  • san marzano7K/yr
  • strianese san marzano tomatoes7K/yr
  • san marzano tomatoes tinned3K/yr

Reviews and returns

What reviews say buyers love and hate about San Marzano Tomatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+1.01

A bit pricey

Total Waste Of Money

Expensive

Quality-Overall10%+0.95

Not trustworthy, Poor quality with all cans heavily dented

Cheaper supermarket brands are way better

Not as good as a quality

Chunk/Clump/Collection7%−0.03

These are chunky tomato pieces very little juice

More Pulp than chopped tomato

They do tend to have some fairly large chunks

Taste-Overall5%−0.01

are quite tart

don't taste no different than aldi chopped toms

unpleasant taste

Dilute/Watery5%−0.01

a bit watery

Really thick, not much water at all

The contents are quite watery which the Mutti peeled ones are not

Love

Value For Money24%+1.01

Great Deal

Great value

Excellent value

Quality-Overall22%+0.95

Great price for a quality product

Excellent product, very reliable

Brilliant quality

Taste-Overall21%−0.01

Great for sauces

Lovely food

Absolutely delicious

Flavor10%+0.97

Great flavour

Rich flavour

Great flavour and smooth texture

Cooking Instructions6%+0.74

an easy way to enhance any dish

perfect for batch cooking

For full recipes follow me on insta @meetu

FAQ

Common San Marzano Tomatoes questions

Answered from the same tracked data.