How competitive is the Same Day Delivery niche on Amazon United Kingdom?

6 brands and 133 sellers compete in Same Day Delivery on Amazon United Kingdom. The top 5 Same Day Delivery products take 56% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Same Day Delivery?

Same Day Delivery buyers on Amazon United Kingdom complain most about Smell, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Same Day Delivery niche?

Same Day Delivery sells for £9.05 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.28–£25.03. The average incumbent carries 529 reviews — the moat a new listing must climb.

Same Day Delivery

brand-locked demand (top 5 brands take 98% of clicks) — Same Day Delivery doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Same Day Delivery profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Same Day Delivery is a £344K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.

Same Day Delivery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.9% over the last 90 days and 9.3% of searches end in a purchase.

£344K

revenue / yr

Units sold / yr50K

Search volume / yr+1.9%409K

Conversion rate9.3%

Avg price£9.05

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 133

Top-5 product click share56%

Open market2%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Top Same Day Delivery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fairy In-Wash Scent Booster 735 g Fresh Mild Freshness that Lasts Granules

Price: £8.05
Rating: 4.8/5
Reviews: 689
Age: 1y ago

Fairy in-Wash Scent Booster 735g Cherry Blossom & Nordic Cotton Mild Freshness that Lasts Voted No1 for Sensitive Skin

Price: £8.55
Rating: 4.8/5
Reviews: 149
Age: 6mo ago

Fairy In-Wash Scent Booster 735g Silk Tree Blossom & Jasmine Mild Freshness that Lasts Granules

Price: £9.02
Rating: 4.7/5
Reviews: 99
Age: 10mo ago

Fairy in-Wash Scent Booster 6 Packs x 155g - Fresh Mild Freshness that Lasts

Price: £11.76
Rating: 4.7/5
Reviews: 1,621
Age: 1y ago

Fairy In-Wash Scent Booster 495g Silk Tree Blossom & Jasmine Mild Freshness that Lasts Granules

Price: £6.84
Rating: 4.8/5
Reviews: 730
Age: 1y ago

Newest

by launch date

adidas Unisex Cushioned Sportswear Crew Socks 3 Pair Pack medium grey heather/white/black 6.5-8

Price: £6.75
Rating: 4.6/5
Reviews: 1,476
Age: 1mo ago

Persil Ultimate Capsules Heaven Scent 44 Washes

Price: £10.02
Rating: 5.0/5
Reviews: 2
Age: 4mo ago

Fairy Scent Booster Silk Tree Blossom & Jasmine 425g

Price: £6.94
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Fairy Scent Booster 425g

Price: £6.95
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Fairy in-Wash Scent Booster 735g Cherry Blossom & Nordic Cotton Mild Freshness that Lasts Voted No1 for Sensitive Skin

Price: £8.55
Rating: 4.8/5
Reviews: 149
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

133

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Fairy Non Bio49%
Fairy29%
Comfort10%
Amazon Essentials5%
Persil4%
adidas2%

Same Day Delivery demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume409KCVR9.3%Products23Brands6Top 5 Brands98%OOS Rate5.6%Rating4.7★Reviews529Avg BSR#69

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Same Day Delivery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fairy scent booster131K/yr -3.7%11.8% conv.
same day delivery59K/yr +48.4%0.0% conv.
fairy scent boosters19K/yr -1.8%10.2% conv.
persil heaven scent32K/yr +11.4%3.8% conv.
heaven scent21K/yr -9.9%4.7% conv.
fairy beads16K/yr +5.6%11.0% conv.
persil pure heaven scent13K/yr +55.4%2.8% conv.
comfort pure heaven scent20K/yr +6.8%3.5% conv.
comfort heaven scent14K/yr -4.6%4.8% conv.
fairy in wash scent booster11K/yr -6.6%11.6% conv.

What reviews say buyers love and hate about Same Day Delivery

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Smell66%

“Beautiful fragrance”

Value For Money12%

“Good value for money”

Quality-Overall3%

“Excellent product”

Soft Feel2%

“Made clothes soft”

Washability2%

“washing so fresh”

What buyers complain about

77% of reviews

Smell47%

“No scent or difference”

Value For Money9%

“Waste of money really”

Size-Overall6%

“The bottle is short”

Durability5%

“it does not last long”

Functionality-Overall2%

“Not effective”

Same Day Delivery return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

39%

2Leak-Proof

22%

3Size-Overall

4Value For Money

5Dilute/Watery

Common Same Day Delivery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Same Day Delivery 47/100 on Amazon United Kingdom — Skip it. The niche generates £344K/yr across 23 tracked products. 9 of 11 products launched in the last 360 days are still selling. Search demand moved +1.9% over the last 90 days.