Is same day delivery profitable to sell on Amazon United Kingdom?

The niche generates £344K/yr across 23 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (47/100).

How competitive is the same day delivery niche?

6 brands and 133 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in same day delivery?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.

When does demand for same day delivery peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the same day delivery niche?

Listings span £2.28–£25.03; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.

same day delivery

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good529.26

avg incumbent reviews — the moat a new listing must climb

Market size

Good£344K

£344K/yr · 409K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£2.28–£25.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.05

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, same day delivery is a £344K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

same day delivery market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: £362K–£453K; units × avg price
Conversion rate: 9.3%
Avg BSR: #69
Page quality: 0%
Prime: 91%
Sponsored: 57%
Out of stock: 5.6%
Avg brand age: 39 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

133

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Fairy Non Bio49%
Fairy29%
Comfort10%
Amazon Essentials5%
Persil4%
adidas2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top same day delivery search terms

fairy scent booster131K/yr -3.7%11.8% conv.
same day delivery59K/yr +48.4%0.0% conv.
fairy scent boosters19K/yr -1.8%10.2% conv.
persil heaven scent32K/yr +11.4%3.8% conv.
heaven scent21K/yr -9.9%4.7% conv.
fairy beads16K/yr +5.6%11.0% conv.
persil pure heaven scent13K/yr +55.4%2.8% conv.
comfort pure heaven scent20K/yr +6.8%3.5% conv.
comfort heaven scent14K/yr -4.6%4.8% conv.
fairy in wash scent booster11K/yr -6.6%11.6% conv.

All search terms

Top same day delivery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fairy In-Wash Scent Booster 735 g Fresh Mild Freshness that Lasts Granules

Fairy Non Bio£8.054.8★689 rev

Fairy in-Wash Scent Booster 735g Cherry Blossom & Nordic Cotton Mild Freshness that Lasts Voted No1 for Sensitive Skin

Fairy£8.554.8★149 rev

Fairy In-Wash Scent Booster 735g Silk Tree Blossom & Jasmine Mild Freshness that Lasts Granules

Fairy Non Bio£9.024.7★99 rev

Fairy in-Wash Scent Booster 6 Packs x 155g - Fresh Mild Freshness that Lasts

Fairy Non Bio£11.764.7★1,621 rev

Fairy In-Wash Scent Booster 495g Silk Tree Blossom & Jasmine Mild Freshness that Lasts Granules

Fairy Non Bio£6.844.8★730 rev

Newest

by launch date

adidas Unisex Cushioned Sportswear Crew Socks 3 Pair Pack medium grey heather/white/black 6.5-8

adidas£6.751,476 rev

1mo ago

Persil Ultimate Capsules Heaven Scent 44 Washes

Persil£10.022 rev

4mo ago

Fairy Scent Booster Silk Tree Blossom & Jasmine 425g

Fairy£6.942 rev

5mo ago

Fairy Scent Booster 425g

Fairy£6.952 rev

5mo ago

Fairy in-Wash Scent Booster 735g Cherry Blossom & Nordic Cotton Mild Freshness that Lasts Voted No1 for Sensitive Skin

Fairy£8.55149 rev

6mo ago

What buyers say about same day delivery

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“Beautiful fragrance”

Value For Money12%

“Good value for money”

Quality-Overall3%

“Excellent product”

Soft Feel2%

“Made clothes soft”

Washability2%

“washing so fresh”

Advertised Vs Actual Product2%

“Brought this having seen adverts for it”

Sensitivity-Overall1%

“Prefect for very sensitive and irritable skin”

Allergies1%

“No skin irritation”

Freshness1%

“Great freshness”

Comfort-Overall1%

“Comfortable”

What buyers complain about

Smell47%

“No scent or difference”

Value For Money9%

“Waste of money really”

Size-Overall6%

“The bottle is short”

Durability5%

“it does not last long”

Functionality-Overall2%

“Not effective”

Advertised Vs Actual Product2%

“Doesnt do what it says on the tin”

Quality-Overall2%

“Not as good as other brands”

Washability2%

“it's like I have just washed with a pod”

Allergies1%

“bought my daughter out in a rash”

Strength1%

“Not very strong”

Top return reasons

Smell39%

Leak-Proof22%

Size-Overall7%

Value For Money7%

Dilute/Watery4%

Advertised Vs Actual Product3%

Sensitivity-Overall3%

Ease Of Cleaning3%