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Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.

Searches, last 12 months

409K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

9.3%

Market size, estimated

£344Ka year

Peak month

September1.4× the quietest month

Top search term

fairy scent booster131K searches a year

Listings sell for £9.05 on average, from £2.28 to £25.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £9.05 that is £11K to £14K a year per listing.

Average price

£9.05under the $15 to $100 sweet spot

Price range

£2.28–£25.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

£11K–£14K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #69 within Laundry. It carries 529 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

91%

Out of stock, average day

5.6%

Average rank

#69in Laundry

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

529per listing

Listings tracked

23

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

39 months