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Samahan

Fail

Demand is soft, at -51.1% this quarter, so Samahan is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£63K/yr29K searches / yr
90-day growth
-51.1%search demand this quarter
Competition
91%top-5 click share · 2 brands · 14 sellers

Flapen Score

Samahan against its category

The dotted line is the Grocery average. Past it, Samahan is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samahan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samahan 29K times last year and spent an estimated £63K. All 2 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-51.1%
Conversion, latest week
14.0%
Market size, estimated
£63Ka year
Peak month
December4.5× the quietest month
Top search term
samahan tea17K searches a year

02 · Price

A sale here is worth £15.51.

Listings sell for £15.51 on average, from £6.38 to £23.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £15.51 that is £4K to £8K a year per listing.

Average price
£15.51inside the $15 to $100 sweet spot
Price range
£6.38–£23.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #674 within Tea. It carries 320 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#674in Tea
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
320per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Samahan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • SAMAHAN65%
  • LINK SAMAHAN35%

Demand

Samahan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Reviews and returns

What reviews say buyers love and hate about Samahan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.47

A bit pricey

Advertised Vs Actual Product33%−0.09

I believe the product presentation does not accurately reflect what is supplied

This is not what was represented on the website and is misleading, as the packaging shown strongly implies a full box of tea rather than a small number of sachets

Misleading Images and Description

Taste-Overall17%+1.03

however not everyone taste according my friends

Love

Quality-Overall30%+1.72

Genuine product

Great product

Amazing product

Health Benefits-Overall15%+0.74

Good health

healthy drink. either with water or milk or both

Taste-Overall15%+1.03

Great taste

Liked the taste

Natural Ingredients10%

Very good herbal drink helped when I was unwell would buy again

Vegan/Organic10%+0.47

Herbal tea

FAQ

Common Samahan questions

Answered from the same tracked data.