salted popcorn
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good866.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.33–£32.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£75K£75K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, salted popcorn is a £75K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salted popcorn market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
103
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 90%
Open market
12%
- PROPER77%
- LOVE CORN3%
- slamtech2%
- AKSOY2%
- MacCorns of Scotland. Est. 19912%
- Red Rainbow2%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top salted popcorn search terms
- proper popcorn28K/yr
- proper corn11K/yr
- low calorie popcorn7K/yr
- popcorn snacks7K/yr
- propercorn7K/yr
- bulk popcorn7K/yr
- popcorn multipack7K/yr
- healthy popcorn5K/yr
- popcorn ready made4K/yr
- skinny popcorn4K/yr
Top salted popcorn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32
PROPER£7.004.5★1,829 rev
PROPER Sweet & Salty Popcorn 24 x 30g
PROPER£12.954.5★1,829 rev
PROPER Lightly Sea Salted Popcorn 24 x 20g
PROPER£13.334.5★97 rev
PROPER Sweet & Salty Popcorn 90g x 8 Sharing Bags Natural Sea Salt and Demerara Sugar Seasoning Vegetarian & Gluten-Free 135 kcal per portion
PROPER£10.084.5★1,829 rev
PROPER Propercorn Lightly Sea Salted Popcorn 6 x 10g Lightly-Salted 60 gram (Pack of 6)
PROPER£1.694.5★658 rev
Newest
by launch date
PROPER Sweet & Salty Popcorn hand-popped vegetarian gluten-free 65 kcal per 14g pack box of 32.
JANNGII£9.387 rev
Proper Corn Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn Box of 32 x 14g By Red Rainbow
Red Rainbow£18.325 rev
POPYUM Popcorn Variety Box 18-Pack of 23g Bags | Vegan & Gluten-Free Snacks
Popyum£14.7713 rev
PROPER Mature Cheddar Popcorn 24 X 20g
PROPER£12.5449 rev
SkinnyPop Butter Popcorn Gluten Free GMO Free Healthy Popcorn Snacks Skinny Pop 125ml Food Size Bag
SkinnyPop£7.492,492 rev
Trending
90-day click momentumSkinnyPop Butter Popcorn Gluten Free GMO Free Healthy Popcorn Snacks Skinny Pop 125ml Food Size Bag
SkinnyPop£7.494.4★
LOVE CORN Variety Pack Sea Salt BBQ Salt & Vinegar - (24 x 20g) High Fibre Snack High Oleic Sunflower Oil Gluten-Free Vegan Kosher Low Sugar Healthy Mixed Graze Lunchbox Variety UK Made
LOVE CORN£17.164.4★
PROPER Mature Cheddar Popcorn 24 X 20g
PROPER£12.543.6★
PROPER Lightly Sea Salted Popcorn Natural Sea Salt Seasoning Vegetarian Gluten-Free - Pack of 8 x 70g
PROPER£10.644.6★
Proper Corn Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn Box of 32 x 14g By Red Rainbow
Red Rainbow£18.325.0★
What buyers say about salted popcorn
What buyers praise and complain about, mined from review topics.What buyers love
“Great snack”
“Good price”
“Great Quality”
“Great variety of flavours”
“Great crisps”
“Perfect size”
“Delicious well packed very good on the calorie content great when youre trying to keep an eye on those calories to have something thats tasty as well”
“I chose it because it was called birthday cake so fitted nicely with the theme”
“The caramel coating is generous without being too sweet or sticky”
“Good product - is only lightly salted”
What buyers complain about
“For some reason it was tasteless”
“bags are a little small”
“it turns out black/ half popped”
“Hard and salty”
“Not worth the money”
“Now as an experienced kitchen popcorn the kernels were very dry”
“Not great quality”
“Even these are good flavoured crisps the ridiculous small amount of crisps per bag was laughable”
“Too hard”
“Not very sweet very dry”
Common questions
- Is salted popcorn profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the salted popcorn niche?
- 14 brands and 103 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in salted popcorn?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Burnt/Roasted/Overbaked. The return rate is 0.0%.
- When does demand for salted popcorn peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the salted popcorn niche?
- Listings span £1.33–£32.19; the average listing price is £11.88 (sweet spot $15–$100). The average incumbent carries 867 reviews — the moat a new listing must climb.