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Salted Popcorn

Fail

Shoppers spend only $75K a year here, so Salted Popcorn is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£75K/yr98K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
60%top-5 click share · 14 brands · 103 sellers

Flapen Score

Salted Popcorn against its category

The dotted line is the Grocery average. Past it, Salted Popcorn is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salted Popcorn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salted Popcorn 98K times last year and spent an estimated £75K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
6.5%
Market size, estimated
£75Ka year
Peak month
February1.6× the quietest month
Top search term
proper popcorn28K searches a year

02 · Price

A sale here is worth £11.88.

Listings sell for £11.88 on average, from £1.33 to £32.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.88 that is £3K to £6K a year per listing.

Average price
£11.88under the $15 to $100 sweet spot
Price range
£1.33–£32.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Snack Foods. It carries 867 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
68%
Out of stock, average day
0.0%
Average rank
#55in Snack Foods
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
867per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Salted Popcorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

103

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 90%

Open market

12%

  • PROPER77%
  • LOVE CORN3%
  • slamtech2%
  • AKSOY2%
  • MacCorns of Scotland. Est. 19912%
  • Red Rainbow2%
  • Open — no brand owns it (8 brands, 12%)

Demand

Salted Popcorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Salted Popcorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proper popcorn28K/yr
  • proper corn11K/yr
  • low calorie popcorn7K/yr
  • popcorn snacks7K/yr
  • propercorn7K/yr
  • bulk popcorn7K/yr
  • popcorn multipack7K/yr
  • healthy popcorn5K/yr
  • popcorn ready made4K/yr
  • skinny popcorn4K/yr

Reviews and returns

What reviews say buyers love and hate about Salted Popcorn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+3.39

For some reason it was tasteless

Didn't taste right

Tastes completely different

Size-Overall14%+0.16

bags are a little small

Packets are small

Tiny bags

Burnt/Roasted/Overbaked11%−0.09

it turns out black/ half popped

Burnt popcorn

about 40% popped rest just burnt

Salt Content9%−0.07

Hard and salty

Way too salty for me

not even salty

Value For Money7%+0.41

Not worth the money

a bit overpriced for popcorn 🍿

they have put the price up on those ones

Love

Taste-Overall40%+3.39

Great snack

Perfect popcorn

Great taste

Value For Money11%+0.41

Good price

Great value for money

Great value for money

Quality-Overall9%−0.02

Great Quality

Excellent quality and a great choice for a school snack for kids

Good variety

Flavor7%−0.04

Great variety of flavours

Flavour is good

Lovely flavours, a healthy snack option

Crispiness6%−0.03

Great crisps

the crisps are tasty

Nice crunch to it

FAQ

Common Salted Popcorn questions

Answered from the same tracked data.