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Salted Nuts

Fail

Products sell for $5.80 on average, outside the sweet spot, so Salted Nuts is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£84K/yr81K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
71%top-5 click share · 8 brands · 51 sellers

Flapen Score

Salted Nuts against its category

The dotted line is the Grocery average. Past it, Salted Nuts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salted Nuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salted Nuts 81K times last year and spent an estimated £84K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
17.9%
Market size, estimated
£84Ka year
Peak month
October2.6× the quietest month
Top search term
dry roasted peanuts45K searches a year

02 · Price

A sale here is worth £5.80.

Listings sell for £5.80 on average, from £1.25 to £19.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.80 that is £6K to £7K a year per listing.

Average price
£5.80under the $15 to $100 sweet spot
Price range
£1.25–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #441 within Dried Fruits, Nuts & Vegetables. It carries 632 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#441in Dried Fruits, Nuts & Vegetables
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Salted Nuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

51

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • KP62%
  • Morrisons12%
  • by Amazon11%
  • KP Nuts5%
  • Generic3%
  • C Cambrook Extraordinary Nuts3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Salted Nuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Salted Nuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry roasted peanuts45K/yr
  • roasted peanuts21K/yr
  • kp dry roasted peanuts9K/yr
  • dry roasted nuts6K/yr

Reviews and returns

What reviews say buyers love and hate about Salted Nuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content45%−0.29

Very salty

Way too salty

Just a bit of over salty

Taste-Overall20%+0.25

Strange Taste

The peanut/groundnut tasted differently

Don't taste will

Hard Feel9%−0.09

Too soft

Small hard nuts

Very hard

Value For Money4%+0.20

Really not worth the money

Quality-Overall2%+1.69

Not the best

Love

Taste-Overall29%+0.25

Great nuts

good quality nuts with a lovely taste

Great taste

Quality-Overall20%+1.69

Top quality nuts

Good quality product

Better value than well known brands

Value For Money8%+0.20

Good peanuts at a sensible price

The price was good

Great value for money

Crispiness8%+0.62

Crisp and crunchy and tasty

Tasty & chrunchy peanuts

I got exactly what I expected from KP, fresh, crunchy, flavoursome peanuts that are not too salty

Salt Content7%−0.29

Yummy Salted Peanuts

I like salt with a slight peanut taste

The quality is excellent and lovely and crunchy and the amount of salt is perfect

FAQ

Common Salted Nuts questions

Answered from the same tracked data.