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Salted Caramel Syrup

Fail

The top 5 brands take 97% of clicks, so Salted Caramel Syrup is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£125K/yr79K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
72%top-5 click share · 6 brands · 49 sellers

Flapen Score

Salted Caramel Syrup against its category

The dotted line is the Grocery average. Past it, Salted Caramel Syrup is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salted Caramel Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salted Caramel Syrup 79K times last year and spent an estimated £125K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
16.2%
Market size, estimated
£125Ka year
Peak month
August2.0× the quietest month
Top search term
salted caramel syrup67K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £3.81 to £19.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.80 that is £10K to £12K a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£3.81–£19.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Beverage Syrups & Concentrates. It carries 1,858 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Beverage Syrups & Concentrates
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,858per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Salted Caramel Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Simply46%
  • Monin26%
  • The Skinny Food Co13%
  • 1883 MAISON ROUTIN6%
  • Torani6%
  • Tate & Lyle3%

Demand

Salted Caramel Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Salted Caramel Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salted caramel syrup67K/yr
  • salted caramel coffee syrup9K/yr
  • coffee syrup salted caramel3K/yr

Reviews and returns

What reviews say buyers love and hate about Salted Caramel Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+1.26

Very strange aftertaste

Really Unpleasant Taste

Bad aftertaste

Salt Content9%−0.06

Salted Caramel Syrup

This salted caramel syrup tastes horrible

I wouldn't say it tastes of salted caramel

Artificial Sweeteners9%−0.09

You can taste the horrible artifical sweeteners they used

Tastes artificial and goes runny once opened

its such an artificial flavour

Value For Money7%+0.51

Too expensive

pricey

it is getting more expensive

Flavor7%+0.62

that saying I ended up using it to flavour some cakes as it just didn't offer the impact I wanted in my cocktails

Flavourless

there is little to no flavour of salted caramel

Love

Taste-Overall34%+1.26

Amazing taste with coffee

Amazing taste

Tastes lovely in my coffees

Flavor16%+0.62

Nice for a sugar free hit of flavour

Great flavour

This one and vanilla being my favourites

Sweetness10%−0.07

Sweet treat

Great sugar free option

Very sweet

Value For Money6%+0.51

Good value for money

Very cost effective

Good value

Caffeine Content5%+0.89

Perfect in my iced coffee and very addictive

Really nice addition to coffee especially

Best caramel syrup

Return

0.0% Return rate 50% Fixable by listing

Leak-Proof50%█▁▁▁▁▁
Size-Overall50%

FAQ

Common Salted Caramel Syrup questions

Answered from the same tracked data.