salted caramel syrup
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,858.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
Market size
Okay£125K£125K/yr · 79K searches
Price range
Okay£3.81–£19.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salted caramel syrup is a £125K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
salted caramel syrup market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £123K–£147K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
49
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Simply46%
- Monin26%
- The Skinny Food Co13%
- 1883 MAISON ROUTIN6%
- Torani6%
- Tate & Lyle3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Top salted caramel syrup search terms
- salted caramel syrup67K/yr
- salted caramel coffee syrup9K/yr
- coffee syrup salted caramel3K/yr
Top salted caramel syrup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simply Salted Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£7.004.6★4,151 rev
MONIN Premium Salted Caramel Syrup 1L for Coffee & Cocktails Vegan
Monin£11.294.7★819 rev
Simply Sugar Free Salted Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£6.894.6★2,109 rev
Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks
The Skinny Food Co£9.434.4★645 rev
Monin Salted Caramel Syrup Syrups and Cordials 1L Single
Monin£12.284.7★1,718 rev
Newest
by launch date
Tate & Lyle - Salted Caramel Syrup - Fairtrade Syrup Set Vegan and Vegetarian Friendly - Salted Caramel Coffee Syrup Cold and Hot Drinks - Produced in the UK - 4 x 750ml
Tate & Lyle£19.24242 rev
Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks
The Skinny Food Co£9.43645 rev
1883 Maison Routin Premium Salted Caramel Coffee Syrup Indulgent Blend For Lattes Frappes Desserts & Baking Allergen-Free Vegan-Friendly 250 Ml Glass Bottle
1883 MAISON ROUTIN£6.9558 rev
MONIN Premium Salted Caramel Syrup 1L for Coffee & Cocktails Vegan
Monin£11.29819 rev
Simply Sugar Free Salted Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)
Simply£3.81228 rev
Trending
90-day click momentum
Skinny Food Co Salted Caramel Vanilla Syrup Zero Calorie 1L - Sugar Free Coffee Syrups for Tea Hot Chocolate Baking Protein Drinks - Vegan Gluten-Free & Fat-Free - Syrups For Coffee Drinks
The Skinny Food Co£8.524.4★
1883 Maison Routin Premium Salted Caramel Coffee Syrup Indulgent Blend For Lattes Frappes Desserts & Baking Allergen-Free Vegan-Friendly 250 Ml Glass Bottle
1883 MAISON ROUTIN£6.954.4★
Monin Salted Caramel Syrup Syrups and Cordials 1L Single
Monin£12.284.7★
Simply Sugar Free Salted Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£6.894.6★
Simply Salted Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£7.004.6★
What buyers say about salted caramel syrup
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste with coffee”
“Nice for a sugar free hit of flavour”
“Sweet treat”
“Good value for money”
“Perfect in my iced coffee and very addictive”
“As described”
“it's the best salted caramel I have found”
“Calorie free”
“Consistent product”
“Makes a perfect caramel latte, nice and sweet with no after taste as there's no artificial sweetener”
What buyers complain about
“Very strange aftertaste”
“Salted Caramel Syrup”
“You can taste the horrible artifical sweeteners they used”
“Too expensive”
“that saying I ended up using it to flavour some cakes as it just didn't offer the impact I wanted in my cocktails”
“didn't offer that sweetness as im used to”
“Not got a great smell”
“The bottle looked like it had been stored outside”
“Poor quality”
“The consistency is very runny”
Top return reasons
Common questions
- Is salted caramel syrup profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 12 tracked products. 90-day search growth is +26.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the salted caramel syrup niche?
- 6 brands and 49 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in salted caramel syrup?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Artificial Sweeteners. The return rate is 0.0%.
- When does demand for salted caramel syrup peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the salted caramel syrup niche?
- Listings span £3.81–£19.24; the average listing price is £9.80 (sweet spot $15–$100). The average incumbent carries 1,858 reviews — the moat a new listing must climb.