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Salted Caramel Syrup

Fail

The top 5 brands take 97% of clicks, so Salted Caramel Syrup is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£125K/yr79K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
72%top-5 click share · 6 brands · 49 sellers

Flapen Score

Salted Caramel Syrup against its category

The dotted line is the Grocery average. Past it, Salted Caramel Syrup is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salted Caramel Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salted Caramel Syrup 79K times last year and spent an estimated £125K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
16.2%
Market size, estimated
£125Ka year
Peak month
August2.0× the quietest month
Top search term
salted caramel syrup67K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £3.81 to £19.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.80 that is £10K to £12K a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£3.81–£19.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Beverage Syrups & Concentrates. It carries 1,858 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Beverage Syrups & Concentrates
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,858per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Salted Caramel Syrup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Simply46%
  • Monin26%
  • The Skinny Food Co13%
  • 1883 MAISON ROUTIN6%
  • Torani6%
  • Tate & Lyle3%

Demand

Salted Caramel Syrup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Salted Caramel Syrup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • salted caramel syrup67K/yr
  • salted caramel coffee syrup9K/yr
  • coffee syrup salted caramel3K/yr

Reviews and returns

What reviews say buyers love and hate about Salted Caramel Syrup

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very strange aftertaste”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Salted Caramel Syrup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data