Salted Caramel Chocolate
MaybeReturns run at only 0.1% of orders. But shoppers spend only $63K a year here, so Salted Caramel Chocolate is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £63K/yr155K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 104 sellers
Flapen Score
Salted Caramel Chocolate against its category
The dotted line is the Grocery average. Past it, Salted Caramel Chocolate is stronger. Inside it, weaker.
Market
The Salted Caramel Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salted Caramel Chocolate 155K times last year and spent an estimated £63K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £63Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- salted caramel61K searches a year
02 · Price
A sale here is worth £7.17.
Listings sell for £7.17 on average, from £1.09 to £41.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.17 that is £5K to £7K a year per listing.
- Average price
- £7.17under the $15 to $100 sweet spot
- Price range
- £1.09–£41.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #282 within Baking Supplies. It carries 1,364 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 76%
- Out of stock, average day
- 5.1%
- Average rank
- #282in Baking Supplies
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,364per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Salted Caramel Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lindt Lindor Salted Caramel Milk Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
- Price
- £4.52
- Rating
- 4.7/5
- Reviews
- 17,722
- Age
- 6y ago

Lindt Lindor Milk Chocolate Salted Caramel Bar 100g
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 975
- Age
- 5y ago

Galaxy Salted Caramel Chocolate Sharing Bar 135g A Large Block of Smooth Milk Chocolate with Salt & Caramel Pieces for Gifting Snacking Big Nights In Picnics & Much More
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 9,717
- Age
- 10y ago

M&Ms Salted Caramel Treat Bag 80g
- Price
- £4.92
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 7y ago

Cadbury Dairy Milk Salted Caramel Chocolate 120g
- Price
- £1.52
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 3y ago
Trending
90-day click momentum
Häagen-Dazs Salted Caramel Ice Cream 460ml
- Price
- £3.72
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 8y ago

M&Ms Salted Caramel Treat Bag 80g
- Price
- £4.92
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 7y ago

Askeys Treat Salted Caramel Flavour Topping 325g
- Price
- £1.60
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Bonne Maman Salted Butter Caramel Spread 275g
- Price
- £2.25
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 8mo ago

Twix Salted Caramel Biscuit Bundle Twin Bars 46g (10 Pack)
- Price
- £11.44
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
Bonne Maman Salted Butter Caramel Spread 275g
- Price
- £2.25
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 8mo ago

KitKat Salted Caramel Sharing Bar Crispy Wafer with Salted Caramel Filling Covered in Caramel Milk Chocolate Swirls 99g Bar
- Price
- £1.35
- Rating
- 4.3/5
- Reviews
- 193
- Age
- 1y ago

Twix - Salted Caramel (Twin) 46g (30 Units) - Full Case
- Price
- £27.63
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Twix Salted Caramel Biscuit Bundle Twin Bars 46g (10 Pack)
- Price
- £11.44
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago

Twix Salted Caramel Biscuit Twin Bars 46g (8 Pack)
- Price
- £9.26
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
104
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
46%
Top 20: 86%
Open market
31%
- Lindt32%
- M&M's11%
- Twix8%
- GALAXY7%
- Cadbury7%
- KitKat5%
Demand
Salted Caramel Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Salted Caramel Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salted caramel61K/yr
- salted caramel chocolate34K/yr
- salted caramel m&ms16K/yr
- salted caramel twix6K/yr
- lindt salted caramel11K/yr
- twix salted caramel4K/yr
- m&ms salted caramel4K/yr
- m&m salted caramel3K/yr
- lindor salted caramel6K/yr
- salted caramel lindt5K/yr
Reviews and returns
What reviews say buyers love and hate about Salted Caramel Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
salt barely tasted
Overpowering taste of salt
Over salty
overpriced
Not cheap
Expensive
that saying I ended up using it to flavour some cakes as it just didn't offer the impact I wanted in my cocktails
Not a good flavour
Weird flavour, not my vibe
too sweet
Too sweet for me
didn't offer that sweetness as im used to
Tastes very artificial
Didn't taste of anything
This salted caramel syrup tastes horrible
Love
Absolutely yummy
Delicious chocolate
Amazing chocolate
slightly cheaper than shops
Best value
Good price
Great flavour
The caramel flavour is distinct
The flavour Salted Milk is very nice
The salt crystals really enhance the flavour:
Nice Balance of Sweet and Salty
Great gift for salted caramel lovers
It's a great quality sauce especially for its price
Great variety too
Excellent quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salted Caramel Chocolate questions
Answered from the same tracked data.









