Skip to content

Salted Caramel Chocolate

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $63K a year here, so Salted Caramel Chocolate is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£63K/yr155K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
46%top-5 click share · 21 brands · 104 sellers

Flapen Score

Salted Caramel Chocolate against its category

The dotted line is the Grocery average. Past it, Salted Caramel Chocolate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salted Caramel Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salted Caramel Chocolate 155K times last year and spent an estimated £63K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.7%
Market size, estimated
£63Ka year
Peak month
December3.9× the quietest month
Top search term
salted caramel61K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £1.09 to £41.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.17 that is £5K to £7K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£1.09–£41.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #282 within Baking Supplies. It carries 1,364 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
76%
Out of stock, average day
5.1%
Average rank
#282in Baking Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,364per listing
Listings tracked
34

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Salted Caramel Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

104

Est. top-5 brand share

64%

Top 20: 99%

Est. top-5 click share

46%

Top 20: 86%

Open market

31%

  • Lindt32%
  • M&M's11%
  • Twix8%
  • GALAXY7%
  • Cadbury7%
  • KitKat5%

Demand

Salted Caramel Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Salted Caramel Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • salted caramel61K/yr
  • salted caramel chocolate34K/yr
  • salted caramel m&ms16K/yr
  • salted caramel twix6K/yr
  • lindt salted caramel11K/yr
  • twix salted caramel4K/yr
  • m&ms salted caramel4K/yr
  • m&m salted caramel3K/yr
  • lindor salted caramel6K/yr
  • salted caramel lindt5K/yr

Reviews and returns

What reviews say buyers love and hate about Salted Caramel Chocolate

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Salt Content”
0.1%of orders come back
“salt barely tasted”
A buyer, on “Salt Content”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Salted Caramel Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data