Skip to content

Salted Caramel Chocolate

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $63K a year here, so Salted Caramel Chocolate is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£63K/yr155K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
46%top-5 click share · 21 brands · 104 sellers

Flapen Score

Salted Caramel Chocolate against its category

The dotted line is the Grocery average. Past it, Salted Caramel Chocolate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salted Caramel Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salted Caramel Chocolate 155K times last year and spent an estimated £63K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.7%
Market size, estimated
£63Ka year
Peak month
December3.9× the quietest month
Top search term
salted caramel61K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £1.09 to £41.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.17 that is £5K to £7K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£1.09–£41.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #282 within Baking Supplies. It carries 1,364 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
76%
Out of stock, average day
5.1%
Average rank
#282in Baking Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,364per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Salted Caramel Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

104

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

46%

Top 20: 86%

Open market

31%

  • Lindt32%
  • M&M's11%
  • Twix8%
  • GALAXY7%
  • Cadbury7%
  • KitKat5%

Demand

Salted Caramel Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Salted Caramel Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salted caramel61K/yr
  • salted caramel chocolate34K/yr
  • salted caramel m&ms16K/yr
  • salted caramel twix6K/yr
  • lindt salted caramel11K/yr
  • twix salted caramel4K/yr
  • m&ms salted caramel4K/yr
  • m&m salted caramel3K/yr
  • lindor salted caramel6K/yr
  • salted caramel lindt5K/yr

Reviews and returns

What reviews say buyers love and hate about Salted Caramel Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content14%−0.08

salt barely tasted

Overpowering taste of salt

Over salty

Value For Money10%+0.07

overpriced

Not cheap

Expensive

Flavor7%

that saying I ended up using it to flavour some cakes as it just didn't offer the impact I wanted in my cocktails

Not a good flavour

Weird flavour, not my vibe

Sweetness6%+0.31

too sweet

Too sweet for me

didn't offer that sweetness as im used to

Taste-Overall6%+3.79

Tastes very artificial

Didn't taste of anything

This salted caramel syrup tastes horrible

Love

Taste-Overall47%+3.79

Absolutely yummy

Delicious chocolate

Amazing chocolate

Value For Money9%+0.07

slightly cheaper than shops

Best value

Good price

Flavor8%

Great flavour

The caramel flavour is distinct

The flavour Salted Milk is very nice

Salt Content7%−0.08

The salt crystals really enhance the flavour:

Nice Balance of Sweet and Salty

Great gift for salted caramel lovers

Quality-Overall6%+0.34

It's a great quality sauce especially for its price

Great variety too

Excellent quality

FAQ

Common Salted Caramel Chocolate questions

Answered from the same tracked data.