Salt Water Taffy

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

5.3%

Market size, estimated

£101Ka year

Top search term

salt water taffy76K searches a year

Listings sell for £13.83 on average, from £4.99 to £29.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.83 that is £1K to £3K a year per listing.

Average price

£13.83under the $15 to $100 sweet spot

Price range

£4.99–£29.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 16 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

67%

Out of stock, average day

15.8%

Average rank

#0in Confectionery

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

16per listing

Listings tracked

12

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months