Salt Water Taffy

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months

138K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

5.3%

Market size, estimated

£101Ka year

Top search term

salt water taffy76K searches a year

Listings sell for £13.83 on average, from £4.99 to £29.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.83 that is £1K to £3K a year per listing.

Average price

£13.83under the $15 to $100 sweet spot

Price range

£4.99–£29.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 16 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

67%

Out of stock, average day

15.8%

Average rank

#0in Confectionery

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

16per listing

Listings tracked

12

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months