Salt and Vinegar Crisps
FailThe top 5 brands take 96% of clicks, so Salt and Vinegar Crisps is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £408K/yr394K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 84 sellers
Flapen Score
Salt and Vinegar Crisps against its category
The dotted line is the Grocery average. Past it, Salt and Vinegar Crisps is stronger. Inside it, weaker.
Market
The Salt and Vinegar Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salt and Vinegar Crisps 394K times last year and spent an estimated £408K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
21.1% of searches ended in a purchase last week.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £408K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £408Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- salt and vinegar crisps123K searches a year
02 · Price
A sale here is worth £4.91.
Listings sell for £4.91 on average, from £1.11 to £21.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £4.91 that is £15K to £20K a year per listing.
- Average price
- £4.91under the $15 to $100 sweet spot
- Price range
- £1.11–£21.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #205 within Snack Foods. It carries 1,213 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 95%
- Out of stock, average day
- 5.1%
- Average rank
- #205in Snack Foods
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,213per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Salt and Vinegar Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 1,305
- Age
- 7y ago

McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 7y ago

Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
- Price
- £1.11
- Rating
- 4.7/5
- Reviews
- 581
- Age
- 2y ago

McCoys Cheddar & Onion Multipack Crisps 6 Pack
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 1,814
- Age
- 7y ago

Walkers Salt & Vinegar 150G
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 4y ago
Trending
90-day click momentum
McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £17.72
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 3y ago

McCoys SALT & MALT VINEGAR Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £17.10
- Rating
- 4.6/5
- Reviews
- 1,305
- Age
- 3y ago

McCoys Cheddar & Onion Multipack Crisps 6 Pack
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 1,814
- Age
- 7y ago

McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 1,305
- Age
- 7y ago

by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 10mo ago
Newest
by launch date
by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g
- Price
- £1.12
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 10mo ago

Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
- Price
- £1.11
- Rating
- 4.7/5
- Reviews
- 581
- Age
- 2y ago

McCoys SALT & MALT VINEGAR Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £17.10
- Rating
- 4.6/5
- Reviews
- 1,305
- Age
- 3y ago

McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £17.72
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 3y ago

Pringles Salt & Vinegar Sharing Crisps 185g (Package may vary)
- Price
- £1.60
- Rating
- 4.3/5
- Reviews
- 1,192
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
84
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- McCoys60%
- Walkers17%
- Smiths10%
- Morrisons6%
- by Amazon3%
- Tyrrells2%
- Open — no brand owns it (2 brands, 2%)
Demand
Salt and Vinegar Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Salt and Vinegar Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt and vinegar crisps123K/yr
- mccoys crisps105K/yr
- mccoys46K/yr
- salt and vinegar23K/yr
- walkers salt and vinegar crisps17K/yr
- chipsticks15K/yr
- chipsticks crisps14K/yr
- mccoys salt and vinegar crisps7K/yr
- mccoys crisps multipack6K/yr
- crisps salt and vinegar7K/yr
Reviews and returns
What reviews say buyers love and hate about Salt and Vinegar Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
If you dont like strong flavours these crisps arnt for you
the flavour tasted awful
Flavourings far too strong
however might not be everyones taste
Taste more oily
Shredded gums and cardboard taste
Very much smaller than they use to be so won't be buying pringles again
bags are so much smaller
I just wish they did a smokey bacon size that would be perfect
Far too must salt
Into really salty things at the moment
Too expensive for what they are
find that another known brand are too expensive
Poor value
Love
Tasty crisps
nice crunch
These crisps were really good
Absolutely delicious
Great snack
Very tasty and moreish
But I think this was the cheapest price at the time
good value for money
Best price
Strong flavour
well flavoured
Love the flavour
The salt tasting is good
it's not too overwhelming as some salt
a really good salt
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt and Vinegar Crisps questions
Answered from the same tracked data.









