How competitive is the Salt and Vinegar Crisps niche on Amazon United Kingdom?

8 brands and 84 sellers compete in Salt and Vinegar Crisps on Amazon United Kingdom. The top 5 Salt and Vinegar Crisps products take 62% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Salt and Vinegar Crisps?

Salt and Vinegar Crisps buyers on Amazon United Kingdom complain most about Flavor, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Salt and Vinegar Crisps niche?

Salt and Vinegar Crisps sells for £4.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.11–£21.62. The average incumbent carries 1,213 reviews — the moat a new listing must climb.

Salt and Vinegar Crisps

brand-locked demand (top 5 brands take 96% of clicks) — Salt and Vinegar Crisps doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Salt and Vinegar Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Salt and Vinegar Crisps is a £408K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.

Salt and Vinegar Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 21.1% of searches end in a purchase.

£408K

revenue / yr

Units sold / yr100K

Search volume / yr-4.5%394K

Conversion rate21.1%

Avg price£4.91

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 84

Top-5 product click share62%

Open market4%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Salt and Vinegar Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch

Price: £1.69
Rating: 4.6/5
Reviews: 1,305
Age: 7y ago

McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288

Price: £1.65
Rating: 4.6/5
Reviews: 2,160
Age: 7y ago

Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g

Price: £1.11
Rating: 4.7/5
Reviews: 581
Age: 2y ago

McCoys Cheddar & Onion Multipack Crisps 6 Pack

Price: £1.64
Rating: 4.6/5
Reviews: 1,814
Age: 7y ago

Walkers Salt & Vinegar 150G

Price: £1.15
Rating: 4.4/5
Reviews: 167
Age: 4y ago

Newest

by launch date

by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g

Price: £1.12
Rating: 4.4/5
Reviews: 228
Age: 10mo ago

Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g

Price: £1.11
Rating: 4.7/5
Reviews: 581
Age: 2y ago

McCoys SALT & MALT VINEGAR Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch

Price: £17.10
Rating: 4.6/5
Reviews: 1,305
Age: 3y ago

McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch

Price: £17.72
Rating: 4.6/5
Reviews: 2,160
Age: 3y ago

Pringles Salt & Vinegar Sharing Crisps 185g (Package may vary)

Price: £1.60
Rating: 4.3/5
Reviews: 1,192
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

McCoys60%
Walkers17%
Smiths10%
Morrisons6%
by Amazon3%
Tyrrells2%
Open — no brand owns it (2 brands, 2%)

Salt and Vinegar Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume394KCVR21.1%Products20Brands8Top 5 Brands96%OOS Rate5.1%Rating4.5★Reviews1,213Avg BSR#205

Peak months: Feb · busiest ÷ quietest = 2.0×

Top Salt and Vinegar Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

salt and vinegar crisps123K/yr -5.6%17.5% conv.
mccoys crisps105K/yr -4.5%17.1% conv.
mccoys46K/yr +3.9%20.7% conv.
salt and vinegar23K/yr -3.8%7.6% conv.
walkers salt and vinegar crisps17K/yr -7.2%5.7% conv.
chipsticks15K/yr +3.2%15.5% conv.
chipsticks crisps14K/yr -10.6%10.5% conv.
mccoys salt and vinegar crisps7K/yr -26.2%18.4% conv.
mccoys crisps multipack6K/yr +11.7%9.1% conv.
crisps salt and vinegar7K/yr -8.0%15.7% conv.

What reviews say buyers love and hate about Salt and Vinegar Crisps

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Crispiness33%

“Tasty crisps”

Taste-Overall22%

“Absolutely delicious”

Value For Money14%

“But I think this was the cheapest price at the time”

Flavor8%

“Strong flavour”

Salt Content7%

“The salt tasting is good”

What buyers complain about

67% of reviews

Flavor16%

“If you dont like strong flavours these crisps arnt for you”

Taste-Overall14%

“however might not be everyones taste”

Size-Overall8%

“Very much smaller than they use to be so won't be buying pringles again”

Salt Content5%

“Far too must salt”

Value For Money5%

“Too expensive for what they are”

Common Salt and Vinegar Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Salt and Vinegar Crisps 47/100 on Amazon United Kingdom — Skip it. The niche generates £408K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.