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Salt and Vinegar Crisps

Fail

The top 5 brands take 96% of clicks, so Salt and Vinegar Crisps is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£408K/yr394K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
62%top-5 click share · 8 brands · 84 sellers

Flapen Score

Salt and Vinegar Crisps against its category

The dotted line is the Grocery average. Past it, Salt and Vinegar Crisps is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt and Vinegar Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt and Vinegar Crisps 394K times last year and spent an estimated £408K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £408K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
21.1%
Market size, estimated
£408Ka year
Peak month
February2.0× the quietest month
Top search term
salt and vinegar crisps123K searches a year

02 · Price

A sale here is worth £4.91.

Listings sell for £4.91 on average, from £1.11 to £21.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £4.91 that is £15K to £20K a year per listing.

Average price
£4.91under the $15 to $100 sweet spot
Price range
£1.11–£21.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£15K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #205 within Snack Foods. It carries 1,213 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
95%
Out of stock, average day
5.1%
Average rank
#205in Snack Foods
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,213per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Salt and Vinegar Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£41K£82K£122K£163K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

84

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • McCoys60%
  • Walkers17%
  • Smiths10%
  • Morrisons6%
  • by Amazon3%
  • Tyrrells2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Salt and Vinegar Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Salt and Vinegar Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt and vinegar crisps123K/yr
  • mccoys crisps105K/yr
  • mccoys46K/yr
  • salt and vinegar23K/yr
  • walkers salt and vinegar crisps17K/yr
  • chipsticks15K/yr
  • chipsticks crisps14K/yr
  • mccoys salt and vinegar crisps7K/yr
  • mccoys crisps multipack6K/yr
  • crisps salt and vinegar7K/yr

Reviews and returns

What reviews say buyers love and hate about Salt and Vinegar Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor16%−0.06

If you dont like strong flavours these crisps arnt for you

the flavour tasted awful

Flavourings far too strong

Taste-Overall14%

however might not be everyones taste

Taste more oily

Shredded gums and cardboard taste

Size-Overall8%−0.04

Very much smaller than they use to be so won't be buying pringles again

bags are so much smaller

I just wish they did a smokey bacon size that would be perfect

Salt Content5%+0.62

Far too must salt

Into really salty things at the moment

Value For Money5%+1.55

Too expensive for what they are

find that another known brand are too expensive

Poor value

Love

Crispiness33%+1.81

Tasty crisps

nice crunch

These crisps were really good

Taste-Overall22%

Absolutely delicious

Great snack

Very tasty and moreish

Value For Money14%+1.55

But I think this was the cheapest price at the time

good value for money

Best price

Flavor8%−0.06

Strong flavour

well flavoured

Love the flavour

Salt Content7%+0.62

The salt tasting is good

it's not too overwhelming as some salt

a really good salt

FAQ

Common Salt and Vinegar Crisps questions

Answered from the same tracked data.