salt and vinegar crisps
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,213.05avg incumbent reviews — the moat a new listing must climb
Market size
Good£408K£408K/yr · 394K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.11–£21.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salt and vinegar crisps is a £408K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salt and vinegar crisps market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- £393K–£491K
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 20%
- Out of stock
- 5.1%
- Avg brand age
- 54 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
84
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
2%
- McCoys60%
- Walkers17%
- Smiths10%
- Morrisons6%
- by Amazon3%
- Tyrrells2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.0×
Top salt and vinegar crisps search terms
- salt and vinegar crisps123K/yr
- mccoys crisps105K/yr
- mccoys46K/yr
- salt and vinegar23K/yr
- walkers salt and vinegar crisps17K/yr
- chipsticks15K/yr
- chipsticks crisps14K/yr
- mccoys salt and vinegar crisps7K/yr
- mccoys crisps multipack6K/yr
- crisps salt and vinegar7K/yr
Top salt and vinegar crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£1.694.6★1,305 rev
McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288
McCoys£1.654.6★2,160 rev
Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
Smiths£1.114.7★581 rev
McCoys Cheddar & Onion Multipack Crisps 6 Pack
McCoys£1.644.6★1,814 rev
Walkers Salt & Vinegar 150G
Walkers£1.154.4★167 rev
Newest
by launch date
by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g
by Amazon£1.12228 rev
Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
Smiths£1.11581 rev
McCoys SALT & MALT VINEGAR Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£17.101,305 rev
McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£17.722,160 rev
Pringles Salt & Vinegar Sharing Crisps 185g (Package may vary)
Pringles£1.601,192 rev
Trending
90-day click momentumMcCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£17.724.6★
McCoys SALT & MALT VINEGAR Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£17.104.6★
McCoys Cheddar & Onion Multipack Crisps 6 Pack
McCoys£1.644.6★
McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£1.694.6★
by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g
by Amazon£1.124.4★
What buyers say about salt and vinegar crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty crisps”
“Absolutely delicious”
“But I think this was the cheapest price at the time”
“Strong flavour”
“The salt tasting is good”
“Great Quality and value”
“Fresh”
“Great snack for my food drawer at my desk at work”
“Exactly as advertised”
“Soft”
What buyers complain about
“If you dont like strong flavours these crisps arnt for you”
“however might not be everyones taste”
“Very much smaller than they use to be so won't be buying pringles again”
“Far too must salt”
“Too expensive for what they are”
“Barely any crisps per packet”
“Stale”
“Did give me a blister in mouth”
“Out of 3 tubes I'll be lucky if I can get 1 full one of whole tub out them all and a huge pile of crumbs,NOT GOOD,these are perfectly shaped for sitting perfectly on the tounge and melting not stabbing the inside of you're mouth with the shards of crisps”
“making it difficult to get them out of the tube”
Common questions
- Is salt and vinegar crisps profitable to sell on Amazon United Kingdom?
- The niche generates £408K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the salt and vinegar crisps niche?
- 8 brands and 84 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in salt and vinegar crisps?
- Top complaints mined from reviews: Flavor, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for salt and vinegar crisps peak?
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the salt and vinegar crisps niche?
- Listings span £1.11–£21.62; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 1,213 reviews — the moat a new listing must climb.