Salt and Vinegar Crisp
FailThe top 5 brands take 100% of clicks, so Salt and Vinegar Crisp is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £265K/yr231K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 70%top-5 click share · 3 brands · 48 sellers
Flapen Score
Salt and Vinegar Crisp against its category
The dotted line is the Grocery average. Past it, Salt and Vinegar Crisp is stronger. Inside it, weaker.
Market
The Salt and Vinegar Crisp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salt and Vinegar Crisp 231K times last year and spent an estimated £265K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
24.3% of searches ended in a purchase last week.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 24.3%
- Market size, estimated
- £265Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- mccoys crisps105K searches a year
02 · Price
A sale here is worth £4.73.
Listings sell for £4.73 on average, from £1.21 to £22.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £4.73 that is £12K to £14K a year per listing.
- Average price
- £4.73under the $15 to $100 sweet spot
- Price range
- £1.21–£22.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £12K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #868 within Snack Foods. It carries 1,338 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 89%
- Out of stock, average day
- 2.3%
- Average rank
- #868in Snack Foods
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,338per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Salt and Vinegar Crisp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288
- Price
- £1.65
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 7y ago

McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 1,305
- Age
- 7y ago

McCoys Cheddar & Onion Multipack Crisps 6 Pack
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 1,814
- Age
- 7y ago

McCoys Classic Variety Multipack Crisps 6x 25 g
- Price
- £1.94
- Rating
- 4.6/5
- Reviews
- 1,012
- Age
- 7y ago

McCoys Mighty Meaty Ridge Cut Crisps 6 x 25g
- Price
- £1.92
- Rating
- 4.5/5
- Reviews
- 988
- Age
- 7y ago
Trending
90-day click momentum
McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £17.72
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 3y ago

McCoys Cheddar & Onion Multipack Crisps 6 Pack
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 1,814
- Age
- 7y ago

McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 1,305
- Age
- 7y ago

Morrisons The Best Sea Salt & Vinegar Crisps 125g
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 4y ago

Morrisons The Best Beef Ale & Roasted Onion Crisps 125g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 4y ago
Newest
by launch date
McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
- Price
- £17.72
- Rating
- 4.6/5
- Reviews
- 2,160
- Age
- 3y ago

Morrisons The Best Mature Cheddar & Onion Crisps 125g
- Price
- £1.34
- Rating
- 4.3/5
- Reviews
- 432
- Age
- 4y ago

Morrisons The Best Hand Cooked Sea Salted Crisps 125g
- Price
- £1.33
- Rating
- 4.5/5
- Reviews
- 589
- Age
- 4y ago

Morrisons The Best Sea Salt & Vinegar Crisps 125g
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 4y ago

Morrisons The Best Beef Ale & Roasted Onion Crisps 125g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 436
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- McCoys76%
- Morrisons23%
- Morrisons The Best2%
Demand
Salt and Vinegar Crisp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Salt and Vinegar Crisp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mccoys crisps105K/yr
- morrisons crisps52K/yr
- mccoys46K/yr
- mccoys crisps multipack6K/yr
- crisps morrisons11K/yr
- crisps mccoys4K/yr
- mcoys3K/yr
- mccoys crisps box2K/yr
- salt and vinegar crisp786/yr
- crisps salt vinegar320/yr
Reviews and returns
What reviews say buyers love and hate about Salt and Vinegar Crisp
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Crisps can be a disappointment
Barely any crisps per packet
bags are so much smaller
If you dont like strong flavours these crisps arnt for you
Not realistic flavour
Price Little expensive
Love
Lovely crisps
nice crunch
a solid crunch
Very tasty Chip
Very strong taste
Very tasty
cost-effective
Value for money is decent
Good value, recommend
well flavoured
So much flavor
Strong flavour
Acceptable quality
Brand as usual good
The quality & taste of the individual McCoy's. the individual sale packs
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt and Vinegar Crisp questions
Answered from the same tracked data.









