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Salt and Vinegar Crisp

Fail

The top 5 brands take 100% of clicks, so Salt and Vinegar Crisp is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£265K/yr231K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
70%top-5 click share · 3 brands · 48 sellers

Flapen Score

Salt and Vinegar Crisp against its category

The dotted line is the Grocery average. Past it, Salt and Vinegar Crisp is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt and Vinegar Crisp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt and Vinegar Crisp 231K times last year and spent an estimated £265K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

24.3% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
24.3%
Market size, estimated
£265Ka year
Peak month
November1.3× the quietest month
Top search term
mccoys crisps105K searches a year

02 · Price

A sale here is worth £4.73.

Listings sell for £4.73 on average, from £1.21 to £22.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £4.73 that is £12K to £14K a year per listing.

Average price
£4.73under the $15 to $100 sweet spot
Price range
£1.21–£22.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #868 within Snack Foods. It carries 1,338 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
89%
Out of stock, average day
2.3%
Average rank
#868in Snack Foods
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,338per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Salt and Vinegar Crisp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£106K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • McCoys76%
  • Morrisons23%
  • Morrisons The Best2%

Demand

Salt and Vinegar Crisp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Salt and Vinegar Crisp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mccoys crisps105K/yr
  • morrisons crisps52K/yr
  • mccoys46K/yr
  • mccoys crisps multipack6K/yr
  • crisps morrisons11K/yr
  • crisps mccoys4K/yr
  • mcoys3K/yr
  • mccoys crisps box2K/yr
  • salt and vinegar crisp786/yr
  • crisps salt vinegar320/yr

Reviews and returns

What reviews say buyers love and hate about Salt and Vinegar Crisp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Crispiness25%−0.05

Crisps can be a disappointment

Barely any crisps per packet

Size-Overall17%−0.05

bags are so much smaller

Flavor13%−0.06

If you dont like strong flavours these crisps arnt for you

Not realistic flavour

Value For Money8%+3.02

Price Little expensive

Love

Crispiness41%−0.05

Lovely crisps

nice crunch

a solid crunch

Taste-Overall22%+0.17

Very tasty Chip

Very strong taste

Very tasty

Value For Money11%+3.02

cost-effective

Value for money is decent

Good value, recommend

Flavor11%−0.06

well flavoured

So much flavor

Strong flavour

Quality-Overall4%−0.14

Acceptable quality

Brand as usual good

The quality & taste of the individual McCoy's. the individual sale packs

FAQ

Common Salt and Vinegar Crisp questions

Answered from the same tracked data.