salt and vinegar crisp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,337.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£265K£265K/yr · 231K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.21–£22.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.73avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salt and vinegar crisp is a £265K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salt and vinegar crisp market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £237K–£284K
- units × avg price
- Conversion rate
- 24.3%
- Avg BSR
- #868
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 6%
- Out of stock
- 2.3%
- Avg brand age
- 49 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- McCoys76%
- Morrisons23%
- Morrisons The Best2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top salt and vinegar crisp search terms
- mccoys crisps105K/yr
- morrisons crisps52K/yr
- mccoys46K/yr
- mccoys crisps multipack6K/yr
- crisps morrisons11K/yr
- crisps mccoys4K/yr
- mcoys3K/yr
- mccoys crisps box2K/yr
- salt and vinegar crisp786/yr
- crisps salt vinegar320/yr
Top salt and vinegar crisp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288
McCoys£1.654.6★2,160 rev
McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£1.694.6★1,305 rev
McCoys Cheddar & Onion Multipack Crisps 6 Pack
McCoys£1.644.6★1,814 rev
McCoys Classic Variety Multipack Crisps 6x 25 g
McCoys£1.944.6★1,012 rev
McCoys Mighty Meaty Ridge Cut Crisps 6 x 25g
McCoys£1.924.5★988 rev
Newest
by launch date
McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£17.722,160 rev
Morrisons The Best Mature Cheddar & Onion Crisps 125g
Morrisons£1.34432 rev
Morrisons The Best Hand Cooked Sea Salted Crisps 125g
Morrisons The Best£1.33589 rev
Morrisons The Best Sea Salt & Vinegar Crisps 125g
Morrisons£1.32421 rev
Morrisons The Best Beef Ale & Roasted Onion Crisps 125g
Morrisons£1.40436 rev
Trending
90-day click momentumMcCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£17.724.6★
McCoys Cheddar & Onion Multipack Crisps 6 Pack
McCoys£1.644.6★
McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch
McCoys£1.694.6★
Morrisons The Best Sea Salt & Vinegar Crisps 125g
Morrisons£1.324.4★
Morrisons The Best Beef Ale & Roasted Onion Crisps 125g
Morrisons£1.404.3★
What buyers say about salt and vinegar crisp
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely crisps”
“Very tasty Chip”
“cost-effective”
“well flavoured”
“Acceptable quality”
“Fresh as anything”
“Exactly as advertised”
“Perfect level of crunch and spice”
“The texture holds up well”
“It feels hearty and full, not artificial or overly salty”
What buyers complain about
“Crisps can be a disappointment”
“bags are so much smaller”
“If you dont like strong flavours these crisps arnt for you”
“Price Little expensive”
Common questions
- Is salt and vinegar crisp profitable to sell on Amazon United Kingdom?
- The niche generates £265K/yr across 18 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the salt and vinegar crisp niche?
- 3 brands and 48 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in salt and vinegar crisp?
- Top complaints mined from reviews: Crispiness, Size-Overall, Flavor. The return rate is 0.0%.
- When does demand for salt and vinegar crisp peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the salt and vinegar crisp niche?
- Listings span £1.21–£22.23; the average listing price is £4.73 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.