How competitive is the Salt and Vinegar Crisp niche on Amazon United Kingdom?

3 brands and 48 sellers compete in Salt and Vinegar Crisp on Amazon United Kingdom. The top 5 Salt and Vinegar Crisp products take 70% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Salt and Vinegar Crisp?

Salt and Vinegar Crisp buyers on Amazon United Kingdom complain most about Crispiness, Size-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Salt and Vinegar Crisp niche?

Salt and Vinegar Crisp sells for £4.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.21–£22.23. The average incumbent carries 1,338 reviews — the moat a new listing must climb.

Salt and Vinegar Crisp

brand-locked demand (top 5 brands take 100% of clicks) — Salt and Vinegar Crisp doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Salt and Vinegar Crisp profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Salt and Vinegar Crisp is a £265K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Salt and Vinegar Crisp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.2% over the last 90 days and 24.3% of searches end in a purchase.

£265K

revenue / yr

Units sold / yr60K

Search volume / yr-0.2%231K

Conversion rate24.3%

Avg price£4.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 48

Top-5 product click share70%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Salt and Vinegar Crisp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288

Price: £1.65
Rating: 4.6/5
Reviews: 2,160
Age: 7y ago

McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch

Price: £1.69
Rating: 4.6/5
Reviews: 1,305
Age: 7y ago

McCoys Cheddar & Onion Multipack Crisps 6 Pack

Price: £1.64
Rating: 4.6/5
Reviews: 1,814
Age: 7y ago

McCoys Classic Variety Multipack Crisps 6x 25 g

Price: £1.94
Rating: 4.6/5
Reviews: 1,012
Age: 7y ago

McCoys Mighty Meaty Ridge Cut Crisps 6 x 25g

Price: £1.92
Rating: 4.5/5
Reviews: 988
Age: 7y ago

Newest

by launch date

McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch

Price: £17.72
Rating: 4.6/5
Reviews: 2,160
Age: 3y ago

Morrisons The Best Mature Cheddar & Onion Crisps 125g

Price: £1.34
Rating: 4.3/5
Reviews: 432
Age: 4y ago

Morrisons The Best Hand Cooked Sea Salted Crisps 125g

Price: £1.33
Rating: 4.5/5
Reviews: 589
Age: 4y ago

Morrisons The Best Sea Salt & Vinegar Crisps 125g

Price: £1.32
Rating: 4.4/5
Reviews: 421
Age: 4y ago

Morrisons The Best Beef Ale & Roasted Onion Crisps 125g

Price: £1.40
Rating: 4.3/5
Reviews: 436
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

McCoys76%
Morrisons23%
Morrisons The Best2%

Salt and Vinegar Crisp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR24.3%Products18Brands3Top 5 Brands100%OOS Rate2.3%Rating4.5★Reviews1,338Avg BSR#868

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Salt and Vinegar Crisp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mccoys crisps105K/yr -4.5%17.1% conv.
morrisons crisps52K/yr +3.6%20.0% conv.
mccoys46K/yr +3.9%20.7% conv.
mccoys crisps multipack6K/yr +11.7%9.1% conv.
crisps morrisons11K/yr +0.9%19.4% conv.
crisps mccoys4K/yr +4.9%17.8% conv.
mcoys3K/yr +1.2%29.8% conv.
mccoys crisps box2K/yr -2.8%3.9% conv.
salt and vinegar crisp786/yr -21.8%5.2% conv.
crisps salt vinegar320/yr -6.0%11.5% conv.

What reviews say buyers love and hate about Salt and Vinegar Crisp

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Crispiness41%

“Lovely crisps”

Taste-Overall22%

“Very tasty Chip”

Value For Money11%

“cost-effective”

Flavor11%

“well flavoured”

Quality-Overall4%

“Acceptable quality”

What buyers complain about

63% of reviews

Crispiness25%

“Crisps can be a disappointment”

Size-Overall17%

“bags are so much smaller”

Flavor13%

“If you dont like strong flavours these crisps arnt for you”

Value For Money8%

“Price Little expensive”

Common Salt and Vinegar Crisp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Salt and Vinegar Crisp 44/100 on Amazon United Kingdom — Skip it. The niche generates £265K/yr across 18 tracked products. Search demand moved -0.2% over the last 90 days.