Salt and Pepper Seasoning
FailDemand is soft, at -22.7% this quarter, so Salt and Pepper Seasoning is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £77K/yr81K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 41 sellers
Flapen Score
Salt and Pepper Seasoning against its category
The dotted line is the Grocery average. Past it, Salt and Pepper Seasoning is stronger. Inside it, weaker.
Market
The Salt and Pepper Seasoning market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salt and Pepper Seasoning 81K times last year and spent an estimated £77K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £77Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- salt and pepper seasoning42K searches a year
02 · Price
A sale here is worth £8.71.
Listings sell for £8.71 on average, from £4.93 to £25.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.71 that is £4K to £7K a year per listing.
- Average price
- £8.71under the $15 to $100 sweet spot
- Price range
- £4.93–£25.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #42 within Herbs, Spices & Seasonings. It carries 359 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 5.5%
- Average rank
- #42in Herbs, Spices & Seasonings
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 359per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Salt and Pepper Seasoning products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KMC Salt & Pepper Seasoning 250g x 1
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 1,447
- Age
- 6y ago
Mister Marinade Salt & Chili Pepper Seasoning (20% Extra Free 300g) Just Sprinkle It On Go On Its Delicious !
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 3mo ago
Kerala Chinese Salt & Chilli Pepper Seasoning X2 Bundle
- Price
- £8.77
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 5y ago
Chinese Salt & Pepper Seasoning 400g Shaker Salt & Chilli Pepper Seasoning for Chips Chicken Wings & Stir Fry Gluten Free No Msg Pureety
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago
Mayflower Chinese Salt and Chilli Pepper Seasoning - 280G Pack of 2
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 3y ago
Trending
90-day click momentum
Golden Dragon Chilli Salt & Pepper Seasoning 90g Chinese Style Salt and Pepper Mix with Chilli Garlic Five Spice Blend Seasoning for Chicken Chips Vegetables Stir Fry Air Fryer Cooking
- Price
- £5.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Mister Marinade Salt & Chili Pepper Seasoning (20% Extra Free 300g) Just Sprinkle It On Go On Its Delicious !
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 3mo ago
Chinese Salt & Pepper Seasoning 400g Shaker Salt & Chilli Pepper Seasoning for Chips Chicken Wings & Stir Fry Gluten Free No Msg Pureety
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago
Cornish Sea Salt & Peppery Seasoning Blend 140g Premium Pepper Spice Seasoning Black Peppercorn Green Peppercorn Red Pepper & Pimento All-Purpose Mixed Spices for Roasts Steak BBQ
- Price
- £8.54
- Rating
- 4.8/5
- Reviews
- 285
- Age
- 5y ago
Mayflower Chinese Salt and Chilli Pepper Seasoning - 280G Pack of 2
- Price
- £9.44
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 3y ago
Newest
by launch dateGolden Dragon Chilli Salt & Pepper Seasoning 90g Chinese Style Salt and Pepper Mix with Chilli Garlic Five Spice Blend Seasoning for Chicken Chips Vegetables Stir Fry Air Fryer Cooking
- Price
- £5.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Mister Marinade Salt & Chili Pepper Seasoning (20% Extra Free 300g) Just Sprinkle It On Go On Its Delicious !
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 3mo ago
Chinese Salt & Pepper Seasoning 400g Shaker Salt & Chilli Pepper Seasoning for Chips Chicken Wings & Stir Fry Gluten Free No Msg Pureety
- Price
- £8.87
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 1y ago
Salt and Pepper Seasoning Chinese - No Preservatives or Additves - Hand Blended Spice Mix by Spice Masters - Ideal for Cooking BBQ Rubs & Marinades
- Price
- £4.93
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 2y ago
Chinese Salt & Chilli Spice - Superior Hand Blended Premium Mix by Spice Masters - No Preservatives or Additves - Authentic Made Simple - Ideal for BBQ Rubs & Marinades
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
41
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- KMC32%
- Mister Marinade28%
- BOLYDOOM12%
- Pureety Made at Home8%
- Generic5%
- EETU5%
- Open — no brand owns it (4 brands, 10%)
Demand
Salt and Pepper Seasoning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Salt and Pepper Seasoning search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt and pepper seasoning42K/yr
- salt and chilli seasoning chinese11K/yr
- chinese salt and pepper seasoning14K/yr
- salt and chilli seasoning6K/yr
- chinese salt and chilli pepper seasoning3K/yr
- salt and pepper mix3K/yr
- salt and pepper chinese seasoning3K/yr
Reviews and returns
What reviews say buyers love and hate about Salt and Pepper Seasoning
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit on the salty side for my taste
Very salty
Maybe a little salty for some
use sparingly
Don't like the price swings though
Love
Lovely taste
A very good seasoning
makes a tasty snack
this is the best salt
Its so nice we made salted pepper chips
best stick to salt and pepper
Fantastic flavour
The Angus & Oink Chinese Salt & Pepper Chilli blend delivers that authentic Szechwan-style flavour you usually only get from a proper takeaway – fragrant, punchy and perfectly balanced
A very good seasoning
A really good quality seasoning
Great product
it is of a decent quality
its a good addition the the spice cupboard
Very nice spice
not too spicy, easy to add to chips or chicken
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt and Pepper Seasoning questions
Answered from the same tracked data.