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Salt

Maybe

Returns run at only 0.0% of orders. But prices span $0.73–$15.93, mostly outside the sweet spot, so Salt is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£1.3M/yr1.5M searches / yr
90-day growth
-17.6%search demand this quarter
Competition
57%top-5 click share · 14 brands · 83 sellers

Flapen Score

Salt against its category

The dotted line is the Grocery average. Past it, Salt is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt 1.5M times last year and spent an estimated £1.3M. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
17.0%
Market size, estimated
£1.3Ma year
Peak month
December1.6× the quietest month
Top search term
salt913K searches a year

02 · Price

A sale here is worth £5.07.

Listings sell for £5.07 on average, from £0.73 to £15.93. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £5.07 that is £30K to £41K a year per listing.

Average price
£5.07under the $15 to $100 sweet spot
Price range
£0.73–£15.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£30K–£41K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #61 within Herbs, Spices & Seasonings. It carries 4,159 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
2.6%
Average rank
#61in Herbs, Spices & Seasonings
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,159per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£131K£262K£393K£524K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

83

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

13%

  • Maldon46%
  • Saxa24%
  • Morrisons7%
  • Celtic Salt4%
  • Old India3%
  • Minton & Donello3%
  • Open — no brand owns it (8 brands, 13%)

Demand

Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt913K/yr
  • sea salt244K/yr
  • maldon sea salt148K/yr
  • maldon salt64K/yr
  • sea salt flakes27K/yr
  • maldon24K/yr
  • cooking salt22K/yr
  • maldon sea salt flakes16K/yr
  • seasalt15K/yr
  • salt flakes13K/yr

Reviews and returns

What reviews say buyers love and hate about Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content43%+0.20

Needed some more salt

Salty

No salt

Moist/Dry7%−0.11

not dry

Slightly moist

A bit wet

Quality-Overall6%+0.23

Poor quality, does not stay sealed

Quality not good

Total rubbish

Value For Money4%+0.71

A little expensive I feel

Waste of money

Might seem a bit pricey

Size-Overall4%

The crystals are small in size

Peices are too big

These are tiny

Love

Salt Content34%+0.20

Amazing salt

Great tasting salt

Quality Salt

Quality-Overall21%+0.23

Good consistant quality

Lovely big tub, quality product

Amazing quality

Value For Money10%+0.71

Good value for money

Great deal

Good value for money

Taste-Overall9%+0.57

the taste is very clean

natural taste

Fantastic taste

Advertised Vs Actual Product5%+0.65

As advertised

As described

Exactly as advertised

Return

0.0% Return rate 9% Fixable by listing

Leak-Proof68%▃█▁▆█▅
Maintenance And Repair9%█▁▁▁▁▁
Quality-Overall9%▁▁▁▁▁█

Poor quality, does not stay sealed

Quality not good

Total rubbish

Size-Overall9%█▁▁▁▁▁

The crystals are small in size

Peices are too big

These are tiny

Ease Of Use5%▁▁▁█▁▁

not practical at all

Not able to use

FAQ

Common Salt questions

Answered from the same tracked data.