salt
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.73–$15.93) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.5M searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,159.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.07avg listing price — sweet spot $15–$100
Price range
Bad£0.73–£15.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, salt is a £1.3M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salt market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 55%
- Out of stock
- 2.6%
- Avg brand age
- 67 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
83
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
13%
- Maldon46%
- Saxa24%
- Morrisons7%
- Celtic Salt4%
- Old India3%
- Minton & Donello3%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Top salt search terms
- salt913K/yr
- sea salt244K/yr
- maldon sea salt148K/yr
- maldon salt64K/yr
- sea salt flakes27K/yr
- maldon24K/yr
- cooking salt22K/yr
- maldon sea salt flakes16K/yr
- seasalt15K/yr
- salt flakes13K/yr
Top salt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maldon - Sea Salt Flakes Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations 250g Box
Maldon£2.664.8★1,306 rev
Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
Saxa£1.774.7★1,752 rev
Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)
Saxa£1.604.7★1,195 rev
Maldon - Sea Salt Flakes 1.4kg Tub - Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations
Maldon£15.934.9★8,769 rev
Morrisons Table Salt Bottle 750g
Morrisons£0.734.6★1,826 rev
Newest
by launch date
Minton & Donello Coarse Natural Sea Salt 750g Unrefined Salt with Clean Mineral Taste Great for Cooking Finishing Dishes Rubbing Meats Baking & Enhancing Everyday Meals
Minton & Donello£1.46262 rev
Mystic Nature Celtic Sea Salt - 500g | 100% Natural Unrefined Mineral Rich Celtic Salt Crystals From France | Rich In Minerals & Trace Elements
Mystic Nature£5.893,304 rev
Pegasus Cooking Salt 3kg (Pack of 1) Pure Food Grade Salt for Everyday Cooking Seasoning Boiling Baking & Kitchen Use Large Family Size Consistent Grain Texture
Pegasus£4.81133 rev
Maldon - Sea Salt Gift Tin Includes Maldon Original Sea Salt 250g and a Maldon Sea Salt Gift Tin - Soft and Crunchy Sea Salt Flakes - Perfect for a Wide Range of Dishes
Maldon£7.73244 rev
10kg Bag of Grit Rock Salt Deicing | White Grit Rock Salt for Weeds De-Icing Salt Grit for Paths Driveways & Roads of Snow & Ice
The Glowhouse£10.201,048 rev
Trending
90-day click momentum
Maldon - Smoked Sea Salt Flakes - Unique Pyramid Shaped Salt Flakes - Gently Smoked Over Oak - Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations - 125g Box
Maldon£2.234.7★
Cornish Sea Salt Celtic Sea Salt Original Crystals 500G - 100% Natural Unrefined Mineral Rich Coarse Crunchy Cooking Salt for Seasoning and Baking Contains Up to 82 Essential Minerals
Cornish Sea Salt Co£9.494.8★
Old India Salt Fine 50 1kg
Old India£1.804.6★
Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
Saxa£1.774.7★
10kg Bag of Grit Rock Salt Deicing | White Grit Rock Salt for Weeds De-Icing Salt Grit for Paths Driveways & Roads of Snow & Ice
The Glowhouse£10.204.5★
What buyers say about salt
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing salt”
“Good consistant quality”
“Good value for money”
“the taste is very clean”
“As advertised”
“balanced flavor without being overly harsh or bitter”
“Great size”
“Easy to use”
“brilliant product for health”
“great on cooking”
What buyers complain about
“Needed some more salt”
“not dry”
“Poor quality, does not stay sealed”
“A little expensive I feel”
“The crystals are small in size”
“not blue as I was expecting”
“not practical at all”
“At time of purchase I he listing didnt mention that these are empty tins”
“Horrible taste of chemicals”
“Contaminated food”
Top return reasons
Common questions
- Is salt profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 22 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the salt niche?
- 14 brands and 83 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in salt?
- Top complaints mined from reviews: Salt Content, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- When does demand for salt peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the salt niche?
- Listings span £0.73–£15.93; the average listing price is £5.07 (sweet spot $15–$100). The average incumbent carries 4,159 reviews — the moat a new listing must climb.