Salt
Salt shows low returns (0.0%), but prices mostly outside the sweet spot ($0.73–$15.93) keeps it on the watch list.
Flapen Score
Is Salt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Salt is a £1.3M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Salt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.6% over the last 90 days and 17.0% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 22 products
Top Salt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maldon - Sea Salt Flakes Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations 250g Box
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 1,306
- Age
- 12y ago
Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 1,752
- Age
- 10y ago
Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)
- Price
- £1.60
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 10y ago
Maldon - Sea Salt Flakes 1.4kg Tub - Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations
- Price
- £15.93
- Rating
- 4.9/5
- Reviews
- 8,769
- Age
- 13y ago
Morrisons Table Salt Bottle 750g
- Price
- £0.73
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 10y ago
Trending
90-day click momentum
Maldon - Smoked Sea Salt Flakes - Unique Pyramid Shaped Salt Flakes - Gently Smoked Over Oak - Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations - 125g Box
- Price
- £2.23
- Rating
- 4.7/5
- Reviews
- 2,725
- Age
- 15y ago
Cornish Sea Salt Celtic Sea Salt Original Crystals 500G - 100% Natural Unrefined Mineral Rich Coarse Crunchy Cooking Salt for Seasoning and Baking Contains Up to 82 Essential Minerals
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 5y ago
Old India Salt Fine 50 1kg
- Price
- £1.80
- Rating
- 4.6/5
- Reviews
- 1,567
- Age
- 5y ago
Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 1,752
- Age
- 10y ago
10kg Bag of Grit Rock Salt Deicing | White Grit Rock Salt for Weeds De-Icing Salt Grit for Paths Driveways & Roads of Snow & Ice
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 1,048
- Age
- 2y ago
Newest
by launch date
Minton & Donello Coarse Natural Sea Salt 750g Unrefined Salt with Clean Mineral Taste Great for Cooking Finishing Dishes Rubbing Meats Baking & Enhancing Everyday Meals
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago
Mystic Nature Celtic Sea Salt - 500g | 100% Natural Unrefined Mineral Rich Celtic Salt Crystals From France | Rich In Minerals & Trace Elements
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 3,304
- Age
- 2y ago
Pegasus Cooking Salt 3kg (Pack of 1) Pure Food Grade Salt for Everyday Cooking Seasoning Boiling Baking & Kitchen Use Large Family Size Consistent Grain Texture
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 2y ago
Maldon - Sea Salt Gift Tin Includes Maldon Original Sea Salt 250g and a Maldon Sea Salt Gift Tin - Soft and Crunchy Sea Salt Flakes - Perfect for a Wide Range of Dishes
- Price
- £7.73
- Rating
- 4.8/5
- Reviews
- 244
- Age
- 2y ago
10kg Bag of Grit Rock Salt Deicing | White Grit Rock Salt for Weeds De-Icing Salt Grit for Paths Driveways & Roads of Snow & Ice
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 1,048
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
83
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
13%
- Maldon46%
- Saxa24%
- Morrisons7%
- Celtic Salt4%
- Old India3%
- Minton & Donello3%
- Open — no brand owns it (8 brands, 13%)
Salt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Top Salt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- salt913K/yr
- sea salt244K/yr
- maldon sea salt148K/yr
- maldon salt64K/yr
- sea salt flakes27K/yr
- maldon24K/yr
- cooking salt22K/yr
- maldon sea salt flakes16K/yr
- seasalt15K/yr
- salt flakes13K/yr
What reviews say buyers love and hate about Salt
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Amazing salt”
“Good consistant quality”
“Good value for money”
“the taste is very clean”
“As advertised”
What buyers complain about
69% of reviews“Needed some more salt”
“not dry”
“Poor quality, does not stay sealed”
“A little expensive I feel”
“The crystals are small in size”
Salt return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Salt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
