Salt
MaybeReturns run at only 0.0% of orders. But prices span $0.73–$15.93, mostly outside the sweet spot, so Salt is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £1.3M/yr1.5M searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 83 sellers
Flapen Score
Salt against its category
The dotted line is the Grocery average. Past it, Salt is stronger. Inside it, weaker.
Market
The Salt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salt 1.5M times last year and spent an estimated £1.3M. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £1.3Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- salt913K searches a year
02 · Price
A sale here is worth £5.07.
Listings sell for £5.07 on average, from £0.73 to £15.93. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £5.07 that is £30K to £41K a year per listing.
- Average price
- £5.07under the $15 to $100 sweet spot
- Price range
- £0.73–£15.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £30K–£41K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #61 within Herbs, Spices & Seasonings. It carries 4,159 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 86%
- Out of stock, average day
- 2.6%
- Average rank
- #61in Herbs, Spices & Seasonings
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,159per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Salt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maldon - Sea Salt Flakes Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations 250g Box
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 1,306
- Age
- 12y ago

Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 1,752
- Age
- 10y ago

Saxa Sea Salt Fine No Need to Grind 350 g Drum (Pack of 1)
- Price
- £1.60
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 10y ago

Maldon - Sea Salt Flakes 1.4kg Tub - Unique Pyramid Shaped Salt Flakes Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations
- Price
- £15.93
- Rating
- 4.9/5
- Reviews
- 8,769
- Age
- 13y ago

Morrisons Table Salt Bottle 750g
- Price
- £0.73
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 10y ago
Trending
90-day click momentum
Maldon - Smoked Sea Salt Flakes - Unique Pyramid Shaped Salt Flakes - Gently Smoked Over Oak - Perfect for a Wide Range of Dishes Hand-Harvested for Four Generations - 125g Box
- Price
- £2.23
- Rating
- 4.7/5
- Reviews
- 2,725
- Age
- 15y ago

Cornish Sea Salt Celtic Sea Salt Original Crystals 500G - 100% Natural Unrefined Mineral Rich Coarse Crunchy Cooking Salt for Seasoning and Baking Contains Up to 82 Essential Minerals
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 5y ago

Old India Salt Fine 50 1kg
- Price
- £1.80
- Rating
- 4.6/5
- Reviews
- 1,567
- Age
- 5y ago

Saxa Fine Table Salt for Table & Cooking 750 g Drum (Pack of 1)
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 1,752
- Age
- 10y ago

10kg Bag of Grit Rock Salt Deicing | White Grit Rock Salt for Weeds De-Icing Salt Grit for Paths Driveways & Roads of Snow & Ice
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 1,048
- Age
- 2y ago
Newest
by launch date
Minton & Donello Coarse Natural Sea Salt 750g Unrefined Salt with Clean Mineral Taste Great for Cooking Finishing Dishes Rubbing Meats Baking & Enhancing Everyday Meals
- Price
- £1.46
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago

Mystic Nature Celtic Sea Salt - 500g | 100% Natural Unrefined Mineral Rich Celtic Salt Crystals From France | Rich In Minerals & Trace Elements
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 3,304
- Age
- 2y ago

Pegasus Cooking Salt 3kg (Pack of 1) Pure Food Grade Salt for Everyday Cooking Seasoning Boiling Baking & Kitchen Use Large Family Size Consistent Grain Texture
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 2y ago

Maldon - Sea Salt Gift Tin Includes Maldon Original Sea Salt 250g and a Maldon Sea Salt Gift Tin - Soft and Crunchy Sea Salt Flakes - Perfect for a Wide Range of Dishes
- Price
- £7.73
- Rating
- 4.8/5
- Reviews
- 244
- Age
- 2y ago

10kg Bag of Grit Rock Salt Deicing | White Grit Rock Salt for Weeds De-Icing Salt Grit for Paths Driveways & Roads of Snow & Ice
- Price
- £10.20
- Rating
- 4.5/5
- Reviews
- 1,048
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
83
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
13%
- Maldon46%
- Saxa24%
- Morrisons7%
- Celtic Salt4%
- Old India3%
- Minton & Donello3%
- Open — no brand owns it (8 brands, 13%)
Demand
Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Salt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt913K/yr
- sea salt244K/yr
- maldon sea salt148K/yr
- maldon salt64K/yr
- sea salt flakes27K/yr
- maldon24K/yr
- cooking salt22K/yr
- maldon sea salt flakes16K/yr
- seasalt15K/yr
- salt flakes13K/yr
Reviews and returns
What reviews say buyers love and hate about Salt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Needed some more salt
Salty
No salt
not dry
Slightly moist
A bit wet
Poor quality, does not stay sealed
Quality not good
Total rubbish
A little expensive I feel
Waste of money
Might seem a bit pricey
The crystals are small in size
Peices are too big
These are tiny
Love
Amazing salt
Great tasting salt
Quality Salt
Good consistant quality
Lovely big tub, quality product
Amazing quality
Good value for money
Great deal
Good value for money
the taste is very clean
natural taste
Fantastic taste
As advertised
As described
Exactly as advertised
Return
0.0% Return rate 9% Fixable by listing
Poor quality, does not stay sealed
Quality not good
Total rubbish
The crystals are small in size
Peices are too big
These are tiny
not practical at all
Not able to use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt questions
Answered from the same tracked data.









