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Salsa

Maybe

Buyers convert on 23.7% of searches. But products sell for $3.11 on average, outside the sweet spot, so Salsa is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£277K/yr377K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
40%top-5 click share · 12 brands · 55 sellers

Flapen Score

Salsa against its category

The dotted line is the Grocery average. Past it, Salsa is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salsa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salsa 377K times last year and spent an estimated £277K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

23.7% of searches ended in a purchase last week.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
23.7%
Market size, estimated
£277Ka year
Peak month
October3.1× the quietest month
Top search term
dips149K searches a year

02 · Price

A sale here is worth £3.11.

Listings sell for £3.11 on average, from £1.15 to £20.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £3.11 that is £4K to £5K a year per listing.

Average price
£3.11under the $15 to $100 sweet spot
Price range
£1.15–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #41 within Condiments & Sauces. It carries 322 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#41in Condiments & Sauces
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

55

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

7%

  • Morrisons61%
  • Doritos15%
  • by Amazon7%
  • Booths4%
  • Dip3%
  • Old El Paso3%
  • Open — no brand owns it (6 brands, 7%)

Demand

Salsa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Salsa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dips149K/yr
  • salsa102K/yr
  • dip102K/yr
  • salsa dip16K/yr
  • tex mex5K/yr
  • mexican dips2K/yr

Reviews and returns

What reviews say buyers love and hate about Salsa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+1.55

No taste

Bland tasteless

Strange taste

Ease Of Cleaning13%−0.12

Poor cleaning

Not adequately clean

Dont clean well

Flavor8%−0.03

Just lacks flavour

Just a shame I think the tomatoes used were flavourless

I was expecting a classic nacho cheese flavor

Smell7%

After a few washes the clothes get this strange oily smell to them

this doesnt smell of anything and not clean

The smell was also not very appealing

Quality-Overall6%+0.91

I am not happy with the quality of the sheets at all

they were just not as good as the tablet

Not the best

Love

Taste-Overall23%+1.55

It tastes delicious

Really nice tasting dip also used it on new potatoes, really tasty

Good taste

Quality-Overall12%+0.91

Nice variety

Excellent product

Good quality

Flavor9%−0.03

Nice flavour

Great dip selection really nice flavour good value for money

Always a winner with me this flavour of houmous

Smell7%

Good choice for a daily use perfume

Smells great

Pleasant smell, my husband love it

Eco Friendliness7%−0.04

Eco friendly

I want an eco friendly product

Great for the environment

Return

0.0% Return rate 3% Fixable by listing

Ease Of Cleaning30%▆▃▄█▃▁

Poor cleaning

Not adequately clean

Dont clean well

Functionality-Overall23%▃▂▂▃▃█

it does not perform as well as normal brands

Doesnt work

They don't work for us

Smell20%▁▇█▁▅▁

After a few washes the clothes get this strange oily smell to them

this doesnt smell of anything and not clean

The smell was also not very appealing

Value For Money5%
Stain Resistance5%▁▁█▁▁▁

doesnt seem to impact stains

I could live with that, however, I washed some mud stained jeans of my daughters and a beige jumper and the stains have remained

They were just normal stains

FAQ

Common Salsa questions

Answered from the same tracked data.