Salsa
MaybeBuyers convert on 23.7% of searches. But products sell for $3.11 on average, outside the sweet spot, so Salsa is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £277K/yr377K searches / yr
- 90-day growth
- +18.8%search demand this quarter
- Competition
- 40%top-5 click share · 12 brands · 55 sellers
Flapen Score
Salsa against its category
The dotted line is the Grocery average. Past it, Salsa is stronger. Inside it, weaker.
Market
The Salsa market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salsa 377K times last year and spent an estimated £277K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
23.7% of searches ended in a purchase last week.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £277K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- +18.8%
- Conversion, latest week
- 23.7%
- Market size, estimated
- £277Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- dips149K searches a year
02 · Price
A sale here is worth £3.11.
Listings sell for £3.11 on average, from £1.15 to £20.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £3.11 that is £4K to £5K a year per listing.
- Average price
- £3.11under the $15 to $100 sweet spot
- Price range
- £1.15–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #41 within Condiments & Sauces. It carries 322 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #41in Condiments & Sauces
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 322per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Salsa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Salsa 170g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago

Morrisons Party Dip Mix 500g
- Price
- £3.47
- Rating
- 4.3/5
- Reviews
- 871
- Age
- 7y ago

Morrisons Soured Cream & Chive Dip 170g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 1y ago

Morrisons Mild Salsa Dip 300g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Doritos Mild Salsa Vegetarian Dip Ideal for Sharing 300 g
- Price
- £2.27
- Rating
- 4.6/5
- Reviews
- 898
- Age
- 10y ago
Trending
90-day click momentum
Morrisons Tex Mex Layered Dip 170g
- Price
- £3.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Sour Cream & Chive Dip 280g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons Mild Salsa Dip 300g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

BoothsPremium Roasted Garlic Aioli 200g
- Price
- £1.45
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago

Morrisons Salsa 170g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch date
Morrisons Tex Mex Layered Dip 170g
- Price
- £3.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Mild Salsa Dip 300g
- Price
- £1.44
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons Sour Cream & Chive Dip 280g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Morrisons The Best Trio Dip 300g
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Morrisons The Best Whipped Feta Dip with Mint Oil 160g
- Price
- £2.83
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
55
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
7%
- Morrisons61%
- Doritos15%
- by Amazon7%
- Booths4%
- Dip3%
- Old El Paso3%
- Open — no brand owns it (6 brands, 7%)
Demand
Salsa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Salsa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dips149K/yr
- salsa102K/yr
- dip102K/yr
- salsa dip16K/yr
- tex mex5K/yr
- mexican dips2K/yr
Reviews and returns
What reviews say buyers love and hate about Salsa
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
Bland tasteless
Strange taste
Poor cleaning
Not adequately clean
Dont clean well
Just lacks flavour
Just a shame I think the tomatoes used were flavourless
I was expecting a classic nacho cheese flavor
After a few washes the clothes get this strange oily smell to them
this doesnt smell of anything and not clean
The smell was also not very appealing
I am not happy with the quality of the sheets at all
they were just not as good as the tablet
Not the best
Love
It tastes delicious
Really nice tasting dip also used it on new potatoes, really tasty
Good taste
Nice variety
Excellent product
Good quality
Nice flavour
Great dip selection really nice flavour good value for money
Always a winner with me this flavour of houmous
Good choice for a daily use perfume
Smells great
Pleasant smell, my husband love it
Eco friendly
I want an eco friendly product
Great for the environment
Return
0.0% Return rate 3% Fixable by listing
Poor cleaning
Not adequately clean
Dont clean well
it does not perform as well as normal brands
Doesnt work
They don't work for us
After a few washes the clothes get this strange oily smell to them
this doesnt smell of anything and not clean
The smell was also not very appealing
doesnt seem to impact stains
I could live with that, however, I washed some mud stained jeans of my daughters and a beige jumper and the stains have remained
They were just normal stains
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salsa questions
Answered from the same tracked data.









