salsa
Worth a lookShows searches that convert (23.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great321.51avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£277K£277K/yr · 377K searches
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Price range
Okay£1.15–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£3.11avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, salsa is a £277K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salsa market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £249K–£311K
- units × avg price
- Conversion rate
- 23.7%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 4.9%
- Avg brand age
- 69 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
55
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
7%
- Morrisons61%
- Doritos15%
- by Amazon7%
- Booths4%
- Dip3%
- Old El Paso3%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +18.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top salsa search terms
- dips149K/yr
- salsa102K/yr
- dip102K/yr
- salsa dip16K/yr
- tex mex5K/yr
- mexican dips2K/yr
Top salsa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Salsa 170g
Morrisons£1.484.4★46 rev
Morrisons Party Dip Mix 500g
Morrisons£3.474.3★871 rev
Morrisons Soured Cream & Chive Dip 170g
Morrisons£1.504.7★65 rev
Morrisons Mild Salsa Dip 300g
Morrisons£1.444.6★6 rev
Doritos Mild Salsa Vegetarian Dip Ideal for Sharing 300 g
Doritos£2.274.6★898 rev
Newest
by launch date
Morrisons Tex Mex Layered Dip 170g
Morrisons£3.170 rev
Morrisons Mild Salsa Dip 300g
Morrisons£1.446 rev
Morrisons Sour Cream & Chive Dip 280g
Morrisons£1.476 rev
Morrisons The Best Trio Dip 300g
Morrisons£4.7016 rev
Morrisons The Best Whipped Feta Dip with Mint Oil 160g
Morrisons£2.8316 rev
Trending
90-day click momentum
What buyers say about salsa
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes delicious”
“Nice variety”
“Nice flavour”
“Good choice for a daily use perfume”
“Eco friendly”
“I love this cheesy spicy dip”
“Puffy crispy”
“Nice taste,nice consistency”
“Amazing falvours and best tasting sour cream on the market”
“great value for money”
What buyers complain about
“No taste”
“Poor cleaning”
“Just lacks flavour”
“After a few washes the clothes get this strange oily smell to them”
“I am not happy with the quality of the sheets at all”
“it does not perform as well as normal brands”
“Too much garlic”
“Watery”
“doesnt seem to impact stains”
“Leaves residue will try two sheets”
Top return reasons
Common questions
- Is salsa profitable to sell on Amazon United Kingdom?
- The niche generates £277K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the salsa niche?
- 12 brands and 55 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in salsa?
- Top complaints mined from reviews: Taste-Overall, Ease Of Cleaning, Flavor. The return rate is 0.0%.
- When does demand for salsa peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the salsa niche?
- Listings span £1.15–£20.75; the average listing price is £3.11 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.