Salami
FailPrices span $0.96–$3.48, mostly outside the sweet spot, so Salami is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £108K/yr158K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 11 sellers
Flapen Score
Salami against its category
The dotted line is the Grocery average. Past it, Salami is stronger. Inside it, weaker.
Market
The Salami market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salami 158K times last year and spent an estimated £108K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
27.4% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 27.4%
- Market size, estimated
- £108Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- salami151K searches a year
02 · Price
A sale here is worth £2.48.
Listings sell for £2.48 on average, from £0.96 to £3.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.48 that is £4K to £5K a year per listing.
- Average price
- £2.48under the $15 to $100 sweet spot
- Price range
- £0.96–£3.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 352 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #5in Fresh & Chilled
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 352per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Salami products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons German Salami 140g
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 12mo ago

Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

by Amazon Italian Salami Milano 100g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 6y ago

Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago

Montorsi Milano Salami 120g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 12mo ago
Trending
90-day click momentum
Deli Speciale Italian Style Salami 50g
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Morrisons German Salami and Cheese Selection 120g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 2y ago

by Amazon Spanish Meat Selection 105g
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 5y ago

Morrisons German Black Peppered Salami 140g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago

Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Newest
by launch date
Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

Morrisons The Best Milano Salami 100g
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Wurstwaren Peppered Salami 120g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 10mo ago

Morrisons German Black Peppered Salami 140g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago

Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
3%
- Morrisons60%
- by Amazon14%
- Montorsi10%
- M MID-TIER7%
- Golfera2%
- Wurstwaren2%
- Open — no brand owns it (2 brands, 3%)
Demand
Salami search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Salami search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salami151K/yr
- german salami5K/yr
- italian salami3K/yr
Reviews and returns
What reviews say buyers love and hate about Salami
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tasted very processed
And the taste was putrid
Not to my taste
Sent one that was full of fat
Not for nut allergy sufferers
not much flavour strangely
avarage quality cheap
Love
It tasted lovely
It's delicious
Gorgeous, tasty selection
Great flavour
Good flavour snack friendly
Lovely tangy flavour
Good quality
Great selection and quality
Really nice quality salami
Great for sandwiches
Taste lovely and it's great when I use it for a sandwich
It is Halal, meeting cultural and dietary needs
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salami questions
Answered from the same tracked data.









