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Salami

Fail

Prices span $0.96–$3.48, mostly outside the sweet spot, so Salami is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£108K/yr158K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
62%top-5 click share · 8 brands · 11 sellers

Flapen Score

Salami against its category

The dotted line is the Grocery average. Past it, Salami is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salami market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salami 158K times last year and spent an estimated £108K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 27.4% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
27.4%
Market size, estimated
£108Ka year
Peak month
November3.3× the quietest month
Top search term
salami151K searches a year

02 · Price

A sale here is worth £2.48.

Listings sell for £2.48 on average, from £0.96 to £3.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.48 that is £4K to £5K a year per listing.

Average price
£2.48under the $15 to $100 sweet spot
Price range
£0.96–£3.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 352 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#5in Fresh & Chilled
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
20

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
64 months

Products

Top Salami products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

3%

  • Morrisons60%
  • by Amazon14%
  • Montorsi10%
  • M MID-TIER7%
  • Golfera2%
  • Wurstwaren2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Salami search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Salami search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • salami151K/yr
  • german salami5K/yr
  • italian salami3K/yr

Reviews and returns

What reviews say buyers love and hate about Salami

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Taste-Overall”
40%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tasted very processed”
A buyer, on “Taste-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Salami questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data