salami
Skip itPrices mostly outside the sweet spot ($0.96–$3.48) — this niche doesn't clear our bar today.
Conversion
Incredible27.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great351.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Okay£108K£108K/yr · 158K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£2.48avg listing price — sweet spot $15–$100
Price range
Bad£0.96–£3.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, salami is a £108K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salami market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £99K–£124K
- units × avg price
- Conversion rate
- 27.4%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.8%
- Avg brand age
- 64 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
3%
- Morrisons60%
- by Amazon14%
- Montorsi10%
- M MID-TIER7%
- Golfera2%
- Wurstwaren2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top salami search terms
- salami151K/yr
- german salami5K/yr
- italian salami3K/yr
Top salami products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Italian Salami 53g
Morrisons£1.1748 rev
Morrisons The Best Milano Salami 100g
Morrisons£3.489 rev
Wurstwaren Peppered Salami 120g
Wurstwaren£2.6315 rev
Morrisons German Black Peppered Salami 140g
Morrisons£1.8740 rev
Morrisons The Best Mortadella 130g
Morrisons£3.4732 rev
Trending
90-day click momentum
Deli Speciale Italian Style Salami 50g
Deli Speciale£0.964.6★
Morrisons German Salami and Cheese Selection 120g
M MID-TIER£2.834.6★
by Amazon Spanish Meat Selection 105g
by Amazon£2.584.3★
Morrisons German Black Peppered Salami 140g
Morrisons£1.874.6★
Morrisons The Best Mortadella 130g
Morrisons£3.474.5★
What buyers say about salami
What buyers praise and complain about, mined from review topics.What buyers love
“It tasted lovely”
“Great flavour”
“Good quality”
“Great for sandwiches”
“It is Halal, meeting cultural and dietary needs”
“Well worth the money”
“Value for money, great quality and freshness”
“spicy salami that`s nice on Morrisons own cheese-filled rolls as an example”
“I enjoyed it with a sourdough baguette and salad”
“Great for sandwiches or pasta topping”
What buyers complain about
“Tasted very processed”
“Sent one that was full of fat”
“Not for nut allergy sufferers”
“not much flavour strangely”
“avarage quality cheap”
“it tended to dry out too quickly”
“as I dont like things too spicy”
“not the best value”
Common questions
- Is salami profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 20 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the salami niche?
- 8 brands and 11 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in salami?
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Allergies. The return rate is 0.0%.
- When does demand for salami peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the salami niche?
- Listings span £0.96–£3.48; the average listing price is £2.48 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.