Salami
FailPrices span $0.96–$3.48, mostly outside the sweet spot, so Salami is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £108K/yr158K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 11 sellers
Flapen Score
Salami against its category
The dotted line is the Grocery average. Past it, Salami is stronger. Inside it, weaker.
Market
The Salami market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salami 158K times last year and spent an estimated £108K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 27.4% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 27.4%
- Market size, estimated
- £108Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- salami151K searches a year
02 · Price
A sale here is worth £2.48.
Listings sell for £2.48 on average, from £0.96 to £3.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.48 that is £4K to £5K a year per listing.
- Average price
- £2.48under the $15 to $100 sweet spot
- Price range
- £0.96–£3.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #5 within Fresh & Chilled. It carries 352 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #5in Fresh & Chilled
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 352per listing
- Listings tracked
- 20
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Salami products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons German Salami 140g
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 12mo ago

Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

by Amazon Italian Salami Milano 100g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 6y ago

Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago

Montorsi Milano Salami 120g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 12mo ago
Trending
estimated 90-day click momentum
Deli Speciale Italian Style Salami 50g
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Morrisons German Salami and Cheese Selection 120g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 2y ago

by Amazon Spanish Meat Selection 105g
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 5y ago

Morrisons German Black Peppered Salami 140g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago

Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Newest
by launch date
Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

Morrisons The Best Milano Salami 100g
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Wurstwaren Peppered Salami 120g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 10mo ago

Morrisons German Black Peppered Salami 140g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago

Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
11
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
3%
- Morrisons60%
- by Amazon14%
- Montorsi10%
- M MID-TIER7%
- Golfera2%
- Wurstwaren2%
- Open — no brand owns it (2 brands, 3%)
Demand
Salami search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Salami search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- salami151K/yr
- german salami5K/yr
- italian salami3K/yr
Reviews and returns
What reviews say buyers love and hate about Salami
We read the reviews and the return reasons for every product selling here.
“Tasted very processed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salami questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









