Salami
prices mostly outside the sweet spot ($0.96–$3.48) — Salami doesn't clear our bar today.
Flapen Score
Is Salami profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Salami is a £108K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Salami: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.5% over the last 90 days and 27.4% of searches end in a purchase.
£108K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Salami products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morrisons German Salami 140g
- Price
- £1.88
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 12mo ago

Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

by Amazon Italian Salami Milano 100g
- Price
- £2.46
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 6y ago

Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago

Montorsi Milano Salami 120g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 12mo ago
Trending
90-day click momentum
Deli Speciale Italian Style Salami 50g
- Price
- £0.96
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Morrisons German Salami and Cheese Selection 120g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 2y ago

by Amazon Spanish Meat Selection 105g
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 5y ago

Morrisons German Black Peppered Salami 140g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago

Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Newest
by launch date
Morrisons Italian Salami 53g
- Price
- £1.17
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

Morrisons The Best Milano Salami 100g
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Wurstwaren Peppered Salami 120g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 10mo ago

Morrisons German Black Peppered Salami 140g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago

Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
11
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
3%
- Morrisons60%
- by Amazon14%
- Montorsi10%
- M MID-TIER7%
- Golfera2%
- Wurstwaren2%
- Open — no brand owns it (2 brands, 3%)
Salami demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Salami search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- salami151K/yr
- german salami5K/yr
- italian salami3K/yr
What reviews say buyers love and hate about Salami
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“It tasted lovely”
“Great flavour”
“Good quality”
“Great for sandwiches”
“It is Halal, meeting cultural and dietary needs”
What buyers complain about
78% of reviews“Tasted very processed”
“Sent one that was full of fat”
“Not for nut allergy sufferers”
“not much flavour strangely”
“avarage quality cheap”
Common Salami questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









