Salad Dressing
MaybeReturns run at only 0.0% of orders. But prices span $1.00–$11.30, mostly outside the sweet spot, so Salad Dressing is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £54K/yr126K searches / yr
- 90-day growth
- +38.4%search demand this quarter
- Competition
- 40%top-5 click share · 12 brands · 54 sellers
Flapen Score
Salad Dressing against its category
The dotted line is the Grocery average. Past it, Salad Dressing is stronger. Inside it, weaker.
Market
The Salad Dressing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salad Dressing 126K times last year and spent an estimated £54K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- +38.4%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £54Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- salad dressing91K searches a year
02 · Price
A sale here is worth £2.72.
Listings sell for £2.72 on average, from £1.00 to £11.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £2.72 that is £680 to £1K a year per listing.
- Average price
- £2.72under the $15 to $100 sweet spot
- Price range
- £1.00–£11.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £680–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #16 within Oils, Vinegars & Salad Dressings. It carries 251 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #16in Oils, Vinegars & Salad Dressings
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 251per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Salad Dressing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Best French Dressing 250Ml 1 x 1 ml
- Price
- £2.66
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 5y ago

Hellmanns Real Thousand Island Salad Dressing & Dip vegetarian condiment free from artificial colours and flavours for salads sandwiches salmon and prawn cocktails 250 ml
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 4y ago

Morrisons Counted French Dressing 250Ml 1 x 1 ml
- Price
- £1.26
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 5y ago

Hellmanns Real Caesar Salad Dressing & Dip vegetarian condiment free from artificial colours and flavours for salads sandwiches burgers and dips 250 ml
- Price
- £1.90
- Rating
- 4.5/5
- Reviews
- 381
- Age
- 4y ago

Morrisons Caesar Dressing
- Price
- £1.21
- Rating
- 4.4/5
- Reviews
- 468
- Age
- 4y ago
Trending
90-day click momentum
Morrisons Counted French Dressing 250Ml 1 x 1 ml
- Price
- £1.26
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 5y ago

Newmans Own Ranch Dressing 250ml
- Price
- £2.09
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 13y ago

Cardini Original Caesar Dressing 350ml
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 6y ago

The Condiment Company Greek Dressing 240g Bottle Olive Oil Citrus and Herbs for Mediterranean Flavour Salads British Made Vegan and Gluten Free
- Price
- £3.94
- Rating
- 3.7/5
- Reviews
- 30
- Age
- 1y ago

Newmans Own Dressing & Dip Blue Cheese 250ml
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3y ago
Newest
by launch date
The Condiment Company Greek Dressing 240g Bottle Olive Oil Citrus and Herbs for Mediterranean Flavour Salads British Made Vegan and Gluten Free
- Price
- £3.94
- Rating
- 3.7/5
- Reviews
- 30
- Age
- 1y ago

Morrisons Honey & Mustard Dressing 170ml
- Price
- £1.51
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 2y ago

Reduced Fat Caesar Dressing 170ml
- Price
- £1.51
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 2y ago

Morrisons French Style Dressing Vegan 170ml
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 2y ago

Newmans Own Dressing & Dip Blue Cheese 250ml
- Price
- £2.10
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
54
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
40%
Top 20: 89%
Open market
6%
- Morrisons56%
- Hellmann's16%
- Newman's Own11%
- Mary Berry's4%
- The Condiment Company4%
- Cardini's2%
- Open — no brand owns it (6 brands, 6%)
Demand
Salad Dressing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Salad Dressing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salad dressing91K/yr
- thousand island dressing8K/yr
- french dressing7K/yr
- salad dressings12K/yr
- italian dressing4K/yr
- vinaigrette3K/yr
- thousand island2K/yr
Reviews and returns
What reviews say buyers love and hate about Salad Dressing
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slightly Cheesed Off
Not to my taste
Doesn't taste like the restaurant one
I didnt enjoy the flavour
Tried flavour of dressing a little oddly
Not quite as spicy as I expected
no way would I say that it is spicy - I know we all have different tastes
cheaper elsewhere
cheaper to buy in Tesco
It's a bit pricey
it went very dry
Love
It tastes amazing
Tastes beautiful
Absolutely delicious
Deep roasted flavour
Nice flavour
still the best for rich flavour
this make me enjoy my salad
A good sauce
It is a subtle hint of chilli
Love this reasonable price
great value for money
Great price
Size Good
The 236ml bottle is a decent size
Good size & price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salad Dressing questions
Answered from the same tracked data.









