salad dressing
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Review moat
Great251.47avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£54K£54K/yr · 126K searches
Avg price
Bad£2.72avg listing price — sweet spot $15–$100
Price range
Bad£1.00–£11.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, salad dressing is a £54K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salad dressing market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 1.9%
- Avg brand age
- 68 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
54
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
40%
Top 20: 89%
Open market
6%
- Morrisons56%
- Hellmann's16%
- Newman's Own11%
- Mary Berry's4%
- The Condiment Company4%
- Cardini's2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — +38.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
Top salad dressing search terms
- salad dressing91K/yr
- thousand island dressing8K/yr
- french dressing7K/yr
- salad dressings12K/yr
- italian dressing4K/yr
- vinaigrette3K/yr
- thousand island2K/yr
Top salad dressing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons The Best French Dressing 250Ml 1 x 1 ml
Morrisons£2.664.4★167 rev
Hellmanns Real Thousand Island Salad Dressing & Dip vegetarian condiment free from artificial colours and flavours for salads sandwiches salmon and prawn cocktails 250 ml
Hellmann's£1.754.6★238 rev
Morrisons Counted French Dressing 250Ml 1 x 1 ml
Morrisons£1.264.4★152 rev
Hellmanns Real Caesar Salad Dressing & Dip vegetarian condiment free from artificial colours and flavours for salads sandwiches burgers and dips 250 ml
Hellmann's£1.904.5★381 rev
Morrisons Caesar Dressing
Morrisons£1.214.4★468 rev
Newest
by launch date
The Condiment Company Greek Dressing 240g Bottle Olive Oil Citrus and Herbs for Mediterranean Flavour Salads British Made Vegan and Gluten Free
The Condiment Company£3.9430 rev
Morrisons Honey & Mustard Dressing 170ml
Morrisons£1.51124 rev
Reduced Fat Caesar Dressing 170ml
Morrisons£1.5158 rev
Morrisons French Style Dressing Vegan 170ml
Morrisons£1.4872 rev
Newmans Own Dressing & Dip Blue Cheese 250ml
Newman's Own£2.1025 rev
Trending
90-day click momentumMorrisons Counted French Dressing 250Ml 1 x 1 ml
Morrisons£1.264.4★
Newmans Own Ranch Dressing 250ml
Newman's Own£2.094.6★
Cardini Original Caesar Dressing 350ml
Cardini's£2.594.6★
The Condiment Company Greek Dressing 240g Bottle Olive Oil Citrus and Herbs for Mediterranean Flavour Salads British Made Vegan and Gluten Free
The Condiment Company£3.943.7★
Newmans Own Dressing & Dip Blue Cheese 250ml
Newman's Own£2.104.2★
What buyers say about salad dressing
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes amazing”
“Deep roasted flavour”
“this make me enjoy my salad”
“Love this reasonable price”
“Size Good”
“Good quality”
“Great and so versatile in use”
“Best salad dressing”
“Good taste not acidic good quality right to end of bottle”
“This is what I have been looking for”
What buyers complain about
“Slightly Cheesed Off”
“I didnt enjoy the flavour”
“Not quite as spicy as I expected”
“cheaper elsewhere”
“it went very dry”
“This is not Caesar dressing”
“Smaller than expected”
“Tastes slightly different to the normal stuff - i didn't notice it was gluten free”
“Oily”
“Just not what I felt like it was as sold as”
Common questions
- Is salad dressing profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the salad dressing niche?
- 12 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in salad dressing?
- Top complaints mined from reviews: Taste-Overall, Flavor, Spiciness. The return rate is 0.0%.
- When does demand for salad dressing peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the salad dressing niche?
- Listings span £1.00–£11.30; the average listing price is £2.72 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.