salad cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good892.69avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 171K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£2.44avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.92–£4.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, salad cream is a £103K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
salad cream market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £98K–£122K
- units × avg price
- Conversion rate
- 24.7%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- HEINZ71%
- Morrisons24%
- CO OP4%
- by Amazon2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 51 weeks — +28.1% search growth over the last 90 days.Top salad cream search terms
- salad cream147K/yr
- heinz salad cream18K/yr
- vegan salad cream6K/yr
Top salad cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about salad cream
What buyers praise and complain about, mined from review topics.What buyers love
“Creamy taste, as good as big brands”
“This salad cream is just as good as named brands”
“Amazing price”
“taste is very good”
“is 70% fat free so it's a better option for me”
“Very creamy and good value for money”
“As described”
“Easy to use”
“Good taste not acidic good quality right to end of bottle”
“Love this salad cream”
What buyers complain about
“Didnt like the taste”
“Cheap”
“can be bought cheaper”
“Not nice drizzle”
“This is not mayonnaise its salad cream”
“Changed recipe, no longer any good”
“Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap”
“Incorrect Nutritional Information”
“Very strange colour and not tasty”
“NUTRITIONAL VALUES SHOWN ARE WRONG”
Common questions
- Is salad cream profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the salad cream niche?
- 4 brands and 49 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in salad cream?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the salad cream niche?
- Listings span £0.92–£4.93; the average listing price is £2.44 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.