Skip to content

Salad Cream

Fail

The top 5 brands take 100% of clicks, so Salad Cream is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£103K/yr171K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
78%top-5 click share · 4 brands · 49 sellers

Flapen Score

Salad Cream against its category

The dotted line is the Grocery average. Past it, Salad Cream is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salad Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salad Cream 171K times last year and spent an estimated £103K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

24.7% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
24.7%
Market size, estimated
£103Ka year
Peak month
July1.7× the quietest month
Top search term
salad cream147K searches a year

02 · Price

A sale here is worth £2.44.

Listings sell for £2.44 on average, from £0.92 to £4.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £2.44 that is £7K to £10K a year per listing.

Average price
£2.44under the $15 to $100 sweet spot
Price range
£0.92–£4.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Oils, Vinegars & Salad Dressings. It carries 893 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Oils, Vinegars & Salad Dressings
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
893per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • HEINZ71%
  • Morrisons24%
  • CO OP4%
  • by Amazon2%
  • Open — no brand owns it (0%)

Demand

Salad Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Salad Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salad cream147K/yr
  • heinz salad cream18K/yr
  • vegan salad cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Salad Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall32%−0.09

Didnt like the taste

Tastes strange

Doesn't taste anything like the best selling brands

Quality-Overall14%+0.16

Cheap

Poor quality

Poor quality - save your money buy quality supermarket

Value For Money12%+2.48

can be bought cheaper

Pricey

at a better price

Flammable6%−0.02

Not nice drizzle

Ingredients-Overall6%−0.06

This is not mayonnaise its salad cream

Love

Taste-Overall43%−0.09

Creamy taste, as good as big brands

It tastes lovely

Good taste

Quality-Overall16%+0.16

This salad cream is just as good as named brands

Good quality

Reliable Amazon, thank you so much

Value For Money15%+2.48

Amazing price

Great value

Price point is good

Flavor5%+0.15

taste is very good

What impressed me most is the flavour balance

more flavourful than expected

Nutritional Content3%

is 70% fat free so it's a better option for me

this has a lot less calories

Tastes great and very low calories

FAQ

Common Salad Cream questions

Answered from the same tracked data.