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Salaam Cola

Fail

Shoppers spend only $39K a year here, so Salaam Cola is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£39K/yr73K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
68%top-5 click share · 10 brands · 86 sellers

Flapen Score

Salaam Cola against its category

The dotted line is the Grocery average. Past it, Salaam Cola is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salaam Cola market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salaam Cola 73K times last year and spent an estimated £39K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
4.5%
Market size, estimated
£39Ka year
Top search term
amazon cola25K searches a year

02 · Price

A sale here is worth £11.93.

Listings sell for £11.93 on average, from £0.41 to £44.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.93 that is £6K to £9K a year per listing.

Average price
£11.93under the $15 to $100 sweet spot
Price range
£0.41–£44.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #73 within Fizzy Drinks. It carries 1,536 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
7.0%
Average rank
#73in Fizzy Drinks
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,536per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Salaam Cola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

86

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • BARR36%
  • by Amazon31%
  • KINGSLEY8%
  • London Grocery6%
  • MegaAisle4%
  • Pepsi4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Salaam Cola search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Salaam Cola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon cola25K/yr
  • barr cola16K/yr
  • salaam cola8K/yr
  • amazon coke5K/yr
  • ice cola5K/yr
  • salam cola4K/yr
  • barr cola 24 pack3K/yr
  • rc cola4K/yr
  • bar cola4K/yr

Reviews and returns

What reviews say buyers love and hate about Salaam Cola

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall41%−0.25

Weird taste

Awful taste

It doesnt taste right

Value For Money11%+3.74

Waste of money

Price increase

very disappointing regarding price

Flavor6%−0.03

Not a very nice flavour

is weak in flavour

But the flavor is thin

Sweetness5%+0.12

Too sweet

Though its full sugar and no sweeteners, it just doesn't taste sweet enough for me

not as nice as coke there's a lot less sugar than coke

Artificial Sweeteners5%−0.02

Artificial sweeteners are. IMHO

So using so-called sweeteners is in fact counter-productive

Contains sweeteners

Love

Value For Money46%+3.74

Fair price

Fairly priced

Great deal

Taste-Overall23%−0.25

it tastes decent

Excellent taste

Nice subtle taste

Quality-Overall6%−0.01

Same expected quality great shelf life

Excellent quality

Its well made

Alcohol Flavor3%+0.29

Great drink

drinkable

Good price nice drink

Sweetness3%+0.12

is also much sweeter

Very nice sugar free coke

Sugar free

FAQ

Common Salaam Cola questions

Answered from the same tracked data.