sake
Worth a lookShows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great221.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.16avg listing price — sweet spot $15–$100
Price range
Good£4.43–£34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£167K£167K/yr · 210K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sake is a £167K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sake market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £190K–£227K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 2.0%
- Avg brand age
- 67 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
15
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
33%
- Akashi-Tai19%
- 白鶴17%
- Yutaka9%
- 初孫8%
- Sushi Sushi7%
- Ozeki7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top sake search terms
- sake161K/yr
- japanese sake24K/yr
- saki12K/yr
- saki rice wine7K/yr
- saki wine3K/yr
- sake wine3K/yr
Top sake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hakutsuru Junmai Sake 720ml
白鶴£11.524.4★72 rev
Akashi Tai Tokubetsu Honjozo Sake 72 cl
Akashi-Tai£16.994.5★713 rev
Yutaka - Cooking Sake 150ml 13.5% - Japanese Style Rice Wine - Essential for Teriyaki Sauce - Adds Authentic Umami Flavour to Stir-Fries Soups Marinades & Glazes - Vegan & Gluten Free
Yutaka£4.504.7★109 rev
Hatsumago Densho Kimoto Honjozo Sake 720ml 15%
初孫£15.144.4★13 rev
Hakutsuru Sayuri Nigori Sake 720ml
Sushi Sushi£16.514.4★39 rev
Newest
by launch date
DUJUST 5 pcs Japanese Sake Set Traditional Sakura Design Sake Serving Set 1 Sake Bottle with 4 Sake Cups Japanese Style Sake Set for Home/Party Ideal Japanese Gifts for Sake Lovers - White
DUJUST£14.3311 rev
Hatsumago Densho Kimoto Honjozo Sake 720ml 15%
初孫£15.1413 rev
Nishinoseki Cube Seishu Honjozo - Sake 300ml 17%
Nishinoseki£8.755 rev
DREAMSAKE Daiginjo No.1 Premium Japanese Sake from Hyōgo 75cl (15.5% ABV) | 100% Yamada Nishiki Rice Smooth & Umami-Rich | Notes of Melon & Honey | Vegan Gluten-Free No Preservatives
DREAMSAKE£23.1631 rev
Hakutsuru Josen Sake in Box 15.6% 300ml
白鶴£8.1516 rev
Trending
90-day click momentumDUJUST 5 pcs Japanese Sake Set Traditional Sakura Design Sake Serving Set 1 Sake Bottle with 4 Sake Cups Japanese Style Sake Set for Home/Party Ideal Japanese Gifts for Sake Lovers - White
DUJUST£14.333.8★
Hatsumago Densho Kimoto Honjozo Sake 720ml 15%
初孫£15.144.4★
Yutaka - Cooking Sake 150ml 13.5% - Japanese Style Rice Wine - Essential for Teriyaki Sauce - Adds Authentic Umami Flavour to Stir-Fries Soups Marinades & Glazes - Vegan & Gluten Free
Yutaka£4.504.7★
Hakutsuru Sayuri Nigori Sake 720ml
Sushi Sushi£16.514.4★
Hinode Ryourishu Junryou - Cooking Sake 400ml
MONRIKON£6.294.6★
What buyers say about sake
What buyers praise and complain about, mined from review topics.What buyers love
“Really premium taste”
“And affordable”
“Also such a beautiful bottle - highly highly recommend”
“High quality & incredibly versatile for cocktails”
“Incredible flavour”
“Purchased for a gift - and was loved”
“Fresh & clean drinking”
“It is very lightweight”
“A very sweet and fruity sake that's incredibly smooth and morish”
“Great paired with food”
What buyers complain about
“Doesn't taste good”
“The cups are much smaller than expected”
“The porcelain is not great quality”
“may break easily”
“Expensive for how much you get”
“yeah faint flavour”
“Not bad sake a little bitter for my taste”
“Wouldn't recommend as alcohol”
“not something I would leave out on display when not in use”
“I didnt find the material its made from. says premium white porcelain”
Top return reasons
Common questions
- Is sake profitable to sell on Amazon United Kingdom?
- The niche generates £167K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the sake niche?
- 16 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in sake?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.3%.
- When does demand for sake peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the sake niche?
- Listings span £4.43–£34.43; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.