Sake
MaybeReturns run at only 0.3% of orders. But demand is soft, at -13.7% this quarter, so Sake is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £167K/yr210K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 15 sellers
Flapen Score
Sake against its category
The dotted line is the Grocery average. Past it, Sake is stronger. Inside it, weaker.
Market
The Sake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sake 210K times last year and spent an estimated £167K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £167Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- sake161K searches a year
02 · Price
A sale here is worth £15.16.
Listings sell for £15.16 on average, from £4.43 to £34.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.16 that is £4K to £8K a year per listing.
- Average price
- £15.16inside the $15 to $100 sweet spot
- Price range
- £4.43–£34.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #16 within Beer, Wine & Spirits. It carries 222 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #16in Beer, Wine & Spirits
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 222per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Sake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hakutsuru Junmai Sake 720ml
- Price
- £11.52
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 11y ago

Akashi Tai Tokubetsu Honjozo Sake 72 cl
- Price
- £16.99
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 7y ago

Yutaka - Cooking Sake 150ml 13.5% - Japanese Style Rice Wine - Essential for Teriyaki Sauce - Adds Authentic Umami Flavour to Stir-Fries Soups Marinades & Glazes - Vegan & Gluten Free
- Price
- £4.50
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 9y ago

Hatsumago Densho Kimoto Honjozo Sake 720ml 15%
- Price
- £15.14
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 11mo ago

Hakutsuru Sayuri Nigori Sake 720ml
- Price
- £16.51
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 2y ago
Trending
90-day click momentum
DUJUST 5 pcs Japanese Sake Set Traditional Sakura Design Sake Serving Set 1 Sake Bottle with 4 Sake Cups Japanese Style Sake Set for Home/Party Ideal Japanese Gifts for Sake Lovers - White
- Price
- £14.33
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 8mo ago

Hatsumago Densho Kimoto Honjozo Sake 720ml 15%
- Price
- £15.14
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 11mo ago

Yutaka - Cooking Sake 150ml 13.5% - Japanese Style Rice Wine - Essential for Teriyaki Sauce - Adds Authentic Umami Flavour to Stir-Fries Soups Marinades & Glazes - Vegan & Gluten Free
- Price
- £4.50
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 9y ago

Hakutsuru Sayuri Nigori Sake 720ml
- Price
- £16.51
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 2y ago

Hinode Ryourishu Junryou - Cooking Sake 400ml
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 5y ago
Newest
by launch date
DUJUST 5 pcs Japanese Sake Set Traditional Sakura Design Sake Serving Set 1 Sake Bottle with 4 Sake Cups Japanese Style Sake Set for Home/Party Ideal Japanese Gifts for Sake Lovers - White
- Price
- £14.33
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 8mo ago

Hatsumago Densho Kimoto Honjozo Sake 720ml 15%
- Price
- £15.14
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 11mo ago

Nishinoseki Cube Seishu Honjozo - Sake 300ml 17%
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 11mo ago

DREAMSAKE Daiginjo No.1 Premium Japanese Sake from Hyōgo 75cl (15.5% ABV) | 100% Yamada Nishiki Rice Smooth & Umami-Rich | Notes of Melon & Honey | Vegan Gluten-Free No Preservatives
- Price
- £23.16
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

Hakutsuru Josen Sake in Box 15.6% 300ml
- Price
- £8.15
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
15
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
33%
- Akashi-Tai19%
- 白鶴17%
- Yutaka9%
- 初孫8%
- Sushi Sushi7%
- Ozeki7%
Demand
Sake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Sake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sake161K/yr
- japanese sake24K/yr
- saki12K/yr
- saki rice wine7K/yr
- saki wine3K/yr
- sake wine3K/yr
Reviews and returns
What reviews say buyers love and hate about Sake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't taste good
Tastes like cheaper sake than the price tag
Taste is, of course, very difficult to review
The cups are much smaller than expected
they are on the very small side
Very disapointed with the very small bottle
The porcelain is not great quality
It feels a little on the cheap side
Poor quality,
may break easily
Bought for my Grandson he said it didn't last long so must be ok
Expensive for how much you get
Expensive
Love
Really premium taste
Delicious smooth Sake
Good taste
And affordable
The price point is excellent
great price
Also such a beautiful bottle - highly highly recommend
Pleasant drink and a good Party piece surprise
Lovely drink
High quality & incredibly versatile for cocktails
Excellent product
Great product
Incredible flavour
Delicious smooth Sake perfect with sushi
The flavour is clean, balanced, and sincere—easy to enjoy whether youre new to sake or returning to something familiar
Return
0.3% Return rate 0% Fixable by listing
The porcelain is not great quality
It feels a little on the cheap side
Poor quality,
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sake questions
Answered from the same tracked data.









