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Sake

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -13.7% this quarter, so Sake is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£167K/yr210K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
58%top-5 click share · 16 brands · 15 sellers

Flapen Score

Sake against its category

The dotted line is the Grocery average. Past it, Sake is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sake 210K times last year and spent an estimated £167K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
5.2%
Market size, estimated
£167Ka year
Peak month
December2.9× the quietest month
Top search term
sake161K searches a year

02 · Price

A sale here is worth £15.16.

Listings sell for £15.16 on average, from £4.43 to £34.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.16 that is £4K to £8K a year per listing.

Average price
£15.16inside the $15 to $100 sweet spot
Price range
£4.43–£34.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #16 within Beer, Wine & Spirits. It carries 222 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#16in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

15

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

33%

  • Akashi-Tai19%
  • 白鶴17%
  • Yutaka9%
  • 初孫8%
  • Sushi Sushi7%
  • Ozeki7%

Demand

Sake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Sake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sake161K/yr
  • japanese sake24K/yr
  • saki12K/yr
  • saki rice wine7K/yr
  • saki wine3K/yr
  • sake wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Sake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+0.10

Doesn't taste good

Tastes like cheaper sake than the price tag

Taste is, of course, very difficult to review

Size-Overall16%−0.13

The cups are much smaller than expected

they are on the very small side

Very disapointed with the very small bottle

Quality-Overall11%−0.06

The porcelain is not great quality

It feels a little on the cheap side

Poor quality,

Durability11%+0.26

may break easily

Bought for my Grandson he said it didn't last long so must be ok

Value For Money9%+0.59

Expensive for how much you get

Expensive

Love

Taste-Overall24%+0.10

Really premium taste

Delicious smooth Sake

Good taste

Value For Money14%+0.59

And affordable

The price point is excellent

great price

Alcohol Flavor11%+1.35

Also such a beautiful bottle - highly highly recommend

Pleasant drink and a good Party piece surprise

Lovely drink

Quality-Overall11%−0.06

High quality & incredibly versatile for cocktails

Excellent product

Great product

Flavor10%+0.61

Incredible flavour

Delicious smooth Sake perfect with sushi

The flavour is clean, balanced, and sincere—easy to enjoy whether youre new to sake or returning to something familiar

Return

0.3% Return rate 0% Fixable by listing

Quality-Overall100%▁█▁▁▁▁

The porcelain is not great quality

It feels a little on the cheap side

Poor quality,

FAQ

Common Sake questions

Answered from the same tracked data.