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Sake

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -13.7% this quarter, so Sake is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£167K/yr210K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
58%top-5 click share · 16 brands · 15 sellers

Flapen Score

Sake against its category

The dotted line is the Grocery average. Past it, Sake is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sake 210K times last year and spent an estimated £167K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
5.2%
Market size, estimated
£167Ka year
Peak month
December2.9× the quietest month
Top search term
sake161K searches a year

02 · Price

A sale here is worth £15.16.

Listings sell for £15.16 on average, from £4.43 to £34.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.16 that is £4K to £8K a year per listing.

Average price
£15.16inside the $15 to $100 sweet spot
Price range
£4.43–£34.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #16 within Beer, Wine & Spirits. It carries 222 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#16in Beer, Wine & Spirits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

15

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

33%

  • Akashi-Tai19%
  • 白鶴17%
  • Yutaka9%
  • 初孫8%
  • Sushi Sushi7%
  • Ozeki7%

Demand

Sake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Sake search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sake161K/yr
  • japanese sake24K/yr
  • saki12K/yr
  • saki rice wine7K/yr
  • saki wine3K/yr
  • sake wine3K/yr

Reviews and returns

What reviews say buyers love and hate about Sake

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“Doesn't taste good”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data