How competitive is the Sake niche on Amazon United Kingdom?

16 brands and 15 sellers compete in Sake on Amazon United Kingdom. The top 5 Sake products take 58% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Sake?

Sake buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Sake niche?

Sake sells for £15.16 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.43–£34.43. The average incumbent carries 222 reviews — the moat a new listing must climb.

Sake

Sake shows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Sake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sake is a £167K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Sake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.7% over the last 90 days and 5.2% of searches end in a purchase.

£167K

revenue / yr

Units sold / yr15K

Search volume / yr-13.7%210K

Conversion rate5.2%

Avg price£15.16

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers16 · 15

Top-5 product click share58%

Open market33%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Top Sake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hakutsuru Junmai Sake 720ml

Price: £11.52
Rating: 4.4/5
Reviews: 72
Age: 11y ago

Akashi Tai Tokubetsu Honjozo Sake 72 cl

Price: £16.99
Rating: 4.5/5
Reviews: 713
Age: 7y ago

Yutaka - Cooking Sake 150ml 13.5% - Japanese Style Rice Wine - Essential for Teriyaki Sauce - Adds Authentic Umami Flavour to Stir-Fries Soups Marinades & Glazes - Vegan & Gluten Free

Price: £4.50
Rating: 4.7/5
Reviews: 109
Age: 9y ago

Hatsumago Densho Kimoto Honjozo Sake 720ml 15%

Price: £15.14
Rating: 4.4/5
Reviews: 13
Age: 11mo ago

Hakutsuru Sayuri Nigori Sake 720ml

Price: £16.51
Rating: 4.4/5
Reviews: 39
Age: 2y ago

Newest

by launch date

DUJUST 5 pcs Japanese Sake Set Traditional Sakura Design Sake Serving Set 1 Sake Bottle with 4 Sake Cups Japanese Style Sake Set for Home/Party Ideal Japanese Gifts for Sake Lovers - White

Price: £14.33
Rating: 3.8/5
Reviews: 11
Age: 8mo ago

Hatsumago Densho Kimoto Honjozo Sake 720ml 15%

Price: £15.14
Rating: 4.4/5
Reviews: 13
Age: 11mo ago

Nishinoseki Cube Seishu Honjozo - Sake 300ml 17%

Price: £8.75
Rating: 4.5/5
Reviews: 5
Age: 11mo ago

DREAMSAKE Daiginjo No.1 Premium Japanese Sake from Hyōgo 75cl (15.5% ABV) | 100% Yamada Nishiki Rice Smooth & Umami-Rich | Notes of Melon & Honey | Vegan Gluten-Free No Preservatives

Price: £23.16
Rating: 4.5/5
Reviews: 31
Age: 1y ago

Hakutsuru Josen Sake in Box 15.6% 300ml

Price: £8.15
Rating: 4.3/5
Reviews: 16
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

33%

Akashi-Tai19%
白鶴17%
Yutaka9%
初孫8%
Sushi Sushi7%
Ozeki7%

Sake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR5.2%Products20Brands16Top 5 Brands67%OOS Rate2.0%Rating4.4★Reviews222Avg BSR#16

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Sake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sake161K/yr -11.6%5.3% conv.
japanese sake24K/yr -17.2%3.1% conv.
saki12K/yr -11.4%2.9% conv.
saki rice wine7K/yr -12.2%6.5% conv.
saki wine3K/yr -65.0%1.8% conv.
sake wine3K/yr -74.1%2.3% conv.

What reviews say buyers love and hate about Sake

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall24%

“Really premium taste”

Value For Money14%

“And affordable”

Alcohol Flavor11%

“Also such a beautiful bottle - highly highly recommend”

Quality-Overall11%

“High quality & incredibly versatile for cocktails”

Flavor10%

“Incredible flavour”

What buyers complain about

88% of reviews

Taste-Overall23%

“Doesn't taste good”

Size-Overall16%

“The cups are much smaller than expected”

Quality-Overall11%

“The porcelain is not great quality”

Durability11%

“may break easily”

Value For Money9%

“Expensive for how much you get”

Sake return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

100%

Common Sake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sake 54/100 on Amazon United Kingdom — Worth a look. The niche generates £167K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.