Saffron
MaybeReturns run at only 0.1% of orders. But the top 5 products take 73% of clicks, so Saffron is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £240K/yr259K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 73%top-5 click share · 13 brands · 41 sellers
Flapen Score
Saffron against its category
The dotted line is the Grocery average. Past it, Saffron is stronger. Inside it, weaker.
Market
The Saffron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Saffron 259K times last year and spent an estimated £240K. The top 5 brands take 80% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £240Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- saffron187K searches a year
02 · Price
A sale here is worth £9.99.
Listings sell for £9.99 on average, from £3.72 to £22.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £9.99 that is £12K to £15K a year per listing.
- Average price
- £9.99under the $15 to $100 sweet spot
- Price range
- £3.72–£22.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #99 within Herbs, Spices & Seasonings. It carries 1,053 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 2.4%
- Average rank
- #99in Herbs, Spices & Seasonings
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,053per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Saffron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Organic Saffron Threads by Banu Saffron Award Winning All Red Certified Organic Grade A Saffron Premium Crocus Sativus Gourmet Spice for Tea Rice Paella Risotto & Cooking - 1 Gram (0.035 oz)
- Price
- £7.03
- Rating
- 4.4/5
- Reviews
- 3,123
- Age
- 7y ago

Saffron Finest Pure Premium Saffron Safran The Food Supply Saffron is CERTIFIED Grade A++ LAB TESTED Highest Grade for Saffron for Tea Paella Rice Desserts Sweets (1g (Pack of 1))
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 462
- Age
- 3y ago

Pure Spanish Saffron 4g Grade A Extra Superior 100% Pure Saffron (Free from Alcoholic or Animal Matter)
- Price
- £14.54
- Rating
- 4.5/5
- Reviews
- 2,450
- Age
- 8y ago

Award-Winning Super Negin Saffron Threads (3g) Michelin Trained Chefs Choice 2-Star Great Taste Award Pure Grade A+ Professional Spice for Family Cooking Risotto & Paella (Premium Glass Jar)
- Price
- £15.41
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

1g | Pure Spanish Saffron | Threads Kesar | Spanish Mancha Come in 1gram Container by Masala Cottage (1 Grams)
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 2y ago
Trending
90-day click momentum
Barakah Premium Spanish Saffron Threads 1g - Pure All-Red Kesar (Safran) for Tea Rice Paella & Desserts - High Colouring Strength & Rich Aroma
- Price
- £5.46
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

RED GOLD RESERVE Spanish Whole Stigma Saffron Threads 5g Grade A Extra Superior 100% Pure Culinary Saffron (Free from Alcoholic or Animal Matter)
- Price
- £15.92
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago

Award-Winning Super Negin Saffron Threads (3g) Michelin Trained Chefs Choice 2-Star Great Taste Award Pure Grade A+ Professional Spice for Family Cooking Risotto & Paella (Premium Glass Jar)
- Price
- £15.41
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

Neurospice Saffron Capsules | 150mg Per Serving | Doctor-Formulated | High Strength Extract for Mood Focus Stress & Sleep Support | Premium Persian Saffron | Vegan & Sugar-Free (Capsule)
- Price
- £14.29
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 7mo ago

Award-Winning Certified Grade A+ Saffron Threads - 100% Pure & Natural All Red Golden Spice for Tea Paella Tahchin Golden Milk.. Premium Super Negin Saffron
- Price
- £7.92
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 3y ago
Newest
by launch date
Barakah Premium Spanish Saffron Threads 1g - Pure All-Red Kesar (Safran) for Tea Rice Paella & Desserts - High Colouring Strength & Rich Aroma
- Price
- £5.46
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

RED GOLD RESERVE Spanish Whole Stigma Saffron Threads 5g Grade A Extra Superior 100% Pure Culinary Saffron (Free from Alcoholic or Animal Matter)
- Price
- £15.92
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago

Neurospice Saffron Capsules | 150mg Per Serving | Doctor-Formulated | High Strength Extract for Mood Focus Stress & Sleep Support | Premium Persian Saffron | Vegan & Sugar-Free (Capsule)
- Price
- £14.29
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 7mo ago

Award-Winning Super Negin Saffron Threads (3g) Michelin Trained Chefs Choice 2-Star Great Taste Award Pure Grade A+ Professional Spice for Family Cooking Risotto & Paella (Premium Glass Jar)
- Price
- £15.41
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 9mo ago

Saffron Supplement Saffron Pure Extract 88.5mg Supports Mood Balance Boosts Energy & Focus Promotes Healthy Vision 90 Capsules
- Price
- £10.49
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
13 flat
Sellers
41
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- banu saffron32%
- Pick N Save24%
- RS Traders14%
- LUXURY TASTES5%
- Masala Cottage5%
- Old India4%
- Open — no brand owns it (7 brands, 17%)
Demand
Saffron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Saffron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- saffron187K/yr
- saffron threads25K/yr
- safron13K/yr
- saffron tea11K/yr
- organic saffron7K/yr
- safran4K/yr
- iranian saffron4K/yr
- kesar saffron3K/yr
- kesar5K/yr
Reviews and returns
What reviews say buyers love and hate about Saffron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
waste of money
it a tiny amount for the price you pay
Expensive
Lack of flavour
Good price for the amount you get-however the flavour is lacking
no flavor only colour
Tiny and not much in it either
tiny box size of thumb
Ok small
If the water turned orange
the water turns yellow
the colours in the photographs have not been enhanced in any way
Poor quality
Not such a high quality
The quality has changed
Love
High quality saffron
Good quality
Great product
Excellent value for money
Excellent value for money
good price
Excellent aroma
These capsules smell
Great aroma and makes a stunning paella
lovely flavour
Anything with a Great Taste Award is generally as good as a guarantee that it's going to be a great product and this has two stars which again is an indication of the quality and taste
The flavour is really strong
My anxiety levels have definitely decreased
it has improved my mood
Helps you feel calm
Return
0.1% Return rate 67% Fixable by listing
It has a nasty chemical smell and no flavour,it's a complete waste of money
Smells like saffron
smell are not as strong as some of the other once I have tried at the same price point
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Saffron questions
Answered from the same tracked data.









