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Saffron

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 73% of clicks, so Saffron is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£240K/yr259K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
73%top-5 click share · 13 brands · 41 sellers

Flapen Score

Saffron against its category

The dotted line is the Grocery average. Past it, Saffron is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saffron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Saffron 259K times last year and spent an estimated £240K. The top 5 brands take 80% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
9.3%
Market size, estimated
£240Ka year
Peak month
November1.2× the quietest month
Top search term
saffron187K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £3.72 to £22.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £9.99 that is £12K to £15K a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£3.72–£22.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #99 within Herbs, Spices & Seasonings. It carries 1,053 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
2.4%
Average rank
#99in Herbs, Spices & Seasonings
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,053per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Saffron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

41

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • banu saffron32%
  • Pick N Save24%
  • RS Traders14%
  • LUXURY TASTES5%
  • Masala Cottage5%
  • Old India4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Saffron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Saffron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saffron187K/yr
  • saffron threads25K/yr
  • safron13K/yr
  • saffron tea11K/yr
  • organic saffron7K/yr
  • safran4K/yr
  • iranian saffron4K/yr
  • kesar saffron3K/yr
  • kesar5K/yr

Reviews and returns

What reviews say buyers love and hate about Saffron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.04

waste of money

it a tiny amount for the price you pay

Expensive

Flavor11%−0.11

Lack of flavour

Good price for the amount you get-however the flavour is lacking

no flavor only colour

Size-Overall10%−0.12

Tiny and not much in it either

tiny box size of thumb

Ok small

Color10%

If the water turned orange

the water turns yellow

the colours in the photographs have not been enhanced in any way

Quality-Overall8%+1.30

Poor quality

Not such a high quality

The quality has changed

Love

Quality-Overall28%+1.30

High quality saffron

Good quality

Great product

Value For Money11%−0.04

Excellent value for money

Excellent value for money

good price

Smell8%−0.02

Excellent aroma

These capsules smell

Great aroma and makes a stunning paella

Flavor7%−0.11

lovely flavour

Anything with a Great Taste Award is generally as good as a guarantee that it's going to be a great product and this has two stars which again is an indication of the quality and taste

The flavour is really strong

Stress/Anxiety5%+0.64

My anxiety levels have definitely decreased

it has improved my mood

Helps you feel calm

Return

0.1% Return rate 67% Fixable by listing

Advertised Vs Actual Product67%▁▁▁█▅▁
Smell33%▁▁▁▁█▁

It has a nasty chemical smell and no flavour,it's a complete waste of money

Smells like saffron

smell are not as strong as some of the other once I have tried at the same price point

FAQ

Common Saffron questions

Answered from the same tracked data.