Rye Whiskey
MaybeReturns run at only 0.4% of orders. But demand is soft, at -7.5% this quarter, so Rye Whiskey is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £163K/yr99K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 66 sellers
Flapen Score
Rye Whiskey against its category
The dotted line is the Grocery average. Past it, Rye Whiskey is stronger. Inside it, weaker.
Market
The Rye Whiskey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rye Whiskey 99K times last year and spent an estimated £163K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £163Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- rye whiskey62K searches a year
02 · Price
A sale here is worth £24.68.
Listings sell for £24.68 on average, from £1.94 to £44.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £24.68 that is £2K to £6K a year per listing.
- Average price
- £24.68inside the $15 to $100 sweet spot
- Price range
- £1.94–£44.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #258 within Beer, Wine & Spirits. It carries 2,309 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #258in Beer, Wine & Spirits
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,309per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Rye Whiskey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Woodford Reserve Kentucky Straight Rye Whiskey 45.2% ABV 70 cl
- Price
- £28.40
- Rating
- 4.8/5
- Reviews
- 982
- Age
- 10y ago

Jack Daniels Tennessee Rye Whiskey 70cl
- Price
- £20.35
- Rating
- 4.7/5
- Reviews
- 2,155
- Age
- 8y ago

Bulleit 95 Rye Bourbon Frontier Whiskey | 45% vol | 70cl | American Bourbon Whiskey | Neat also for Cocktails & American Drinks | Smooth with Sweet Tones of Maple & Oak
- Price
- £28.03
- Rating
- 4.8/5
- Reviews
- 13,269
- Age
- 12y ago

Sazerac Straight Rye Whiskey 70cl 45% Vol Award-winning Rye Whiskey Original 1800s New Orleans Recipe Aged for 4 Years Spicy and Citrusy Aroma Ideal for American Cocktails Whisky Gift Idea
- Price
- £25.57
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 6y ago

Jack Daniels Bonded Tennessee Whiskey 70 cl
- Price
- £25.09
- Rating
- 4.8/5
- Reviews
- 888
- Age
- 4y ago
Trending
90-day click momentum
Organic Rye Grain - Whole Grain No Additives or Preservatives - Vegan Raw GMO-Free Certified Organic - Nutritious and Flavorful - Ideal for Baking and Cooking - Thames Organic 1kg
- Price
- £9.12
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 4y ago

Woodford Reserve Kentucky Straight Rye Whiskey 45.2% ABV 70 cl
- Price
- £28.40
- Rating
- 4.8/5
- Reviews
- 982
- Age
- 10y ago

Baker Street Seeded Rye Bread
- Price
- £1.94
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 9y ago

Bulleit 95 Rye Bourbon Frontier Whiskey | 45% vol | 70cl | American Bourbon Whiskey | Neat also for Cocktails & American Drinks | Smooth with Sweet Tones of Maple & Oak
- Price
- £28.03
- Rating
- 4.8/5
- Reviews
- 13,269
- Age
- 12y ago

Bulleit Bourbon 10 Year Old Whiskey | 45.6% vol | 70cl | Smooth Sipping American Bourbon Whiskey | Rich Oaky Aromas | Taste of Vanilla & Dried Fruit | Long Smoky Finish | Perfect for Gifting
- Price
- £25.87
- Rating
- 4.8/5
- Reviews
- 1,965
- Age
- 9y ago
Newest
by launch date
Elijah Craig Straight Rye Whiskey | 70cl | 47% ABV | Award Winning | Extra Aged | Kentucky Straight Rye Whiskey
- Price
- £26.90
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 2y ago

Jack Daniels Bonded Tennessee Rye Whiskey 70 cl
- Price
- £30.49
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 2y ago

Jack Daniels Bonded Tennessee Whiskey 70 cl
- Price
- £25.09
- Rating
- 4.8/5
- Reviews
- 888
- Age
- 4y ago

Jack Daniels Triple Mash Blended Straight Whiskeys 70 cl
- Price
- £28.86
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 4y ago

Rabbit Hole Boxergrail Kentucky Straight Rye Whiskey 70 cl
- Price
- £31.89
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
66
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
18%
- JACKDANIEL'S28%
- Bulleit15%
- Woodford Reserve14%
- Buffalo Trace13%
- Rittenhouse6%
- Wild Turkey6%
Demand
Rye Whiskey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Rye Whiskey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rye whiskey62K/yr
- rye12K/yr
- rye whisky8K/yr
- jack daniels bonded8K/yr
- jack daniels rye6K/yr
- rye whiskey deal of the day4K/yr
Reviews and returns
What reviews say buyers love and hate about Rye Whiskey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not flavour at all
Rubbish neat, has absolutely no depth of flavour at ALL
But the flavour is poor
for not much more than 'basic' bourbon this is a cut above
Not very bourbon type
Makers Make Bourbon whiskey. Everything it says in your ad is lies
Not as description
not in a sickly sweet way
Not sweet
without the sweetness of biscuits or cakes
To me is the epiphany of quality/price ratio
Not the best rye in my opinion
Meh, mediocre
Love
Nice and easy to drink
This is my hubby favourite drink
Smooth drink
Tastes pretty wonderful
Very tasty
It has a really nice smooth taste
Great value for the money
Great value for money
great price
This blended whisky shows much quality throughout
Amazing quality
I have absolutely zero complaints
It's very smooth and flavourful
Very good depth of flavour
Robust flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rye Whiskey questions
Answered from the same tracked data.









