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Rye Whiskey

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -7.5% this quarter, so Rye Whiskey is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£163K/yr99K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
55%top-5 click share · 19 brands · 66 sellers

Flapen Score

Rye Whiskey against its category

The dotted line is the Grocery average. Past it, Rye Whiskey is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rye Whiskey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rye Whiskey 99K times last year and spent an estimated £163K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
6.7%
Market size, estimated
£163Ka year
Peak month
December2.6× the quietest month
Top search term
rye whiskey62K searches a year

02 · Price

A sale here is worth £24.68.

Listings sell for £24.68 on average, from £1.94 to £44.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £24.68 that is £2K to £6K a year per listing.

Average price
£24.68inside the $15 to $100 sweet spot
Price range
£1.94–£44.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #258 within Beer, Wine & Spirits. It carries 2,309 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#258in Beer, Wine & Spirits
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,309per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Rye Whiskey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

66

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

18%

  • JACKDANIEL'S28%
  • Bulleit15%
  • Woodford Reserve14%
  • Buffalo Trace13%
  • Rittenhouse6%
  • Wild Turkey6%

Demand

Rye Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Rye Whiskey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rye whiskey62K/yr
  • rye12K/yr
  • rye whisky8K/yr
  • jack daniels bonded8K/yr
  • jack daniels rye6K/yr
  • rye whiskey deal of the day4K/yr

Reviews and returns

What reviews say buyers love and hate about Rye Whiskey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor11%−0.05

Not flavour at all

Rubbish neat, has absolutely no depth of flavour at ALL

But the flavour is poor

Alcohol Flavor10%+3.05

for not much more than 'basic' bourbon this is a cut above

Not very bourbon type

Advertised Vs Actual Product9%−0.05

Makers Make Bourbon whiskey. Everything it says in your ad is lies

Not as description

Sweetness9%0.00

not in a sickly sweet way

Not sweet

without the sweetness of biscuits or cakes

Quality-Overall9%0.00

To me is the epiphany of quality/price ratio

Not the best rye in my opinion

Meh, mediocre

Love

Alcohol Flavor36%+3.05

Nice and easy to drink

This is my hubby favourite drink

Smooth drink

Taste-Overall19%+0.20

Tastes pretty wonderful

Very tasty

It has a really nice smooth taste

Value For Money18%+1.13

Great value for the money

Great value for money

great price

Quality-Overall9%0.00

This blended whisky shows much quality throughout

Amazing quality

I have absolutely zero complaints

Flavor4%−0.05

It's very smooth and flavourful

Very good depth of flavour

Robust flavour

FAQ

Common Rye Whiskey questions

Answered from the same tracked data.