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Rye Flour

Fail

Demand is soft, at -31.5% this quarter, so Rye Flour is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£64K/yr57K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
60%top-5 click share · 8 brands · 38 sellers

Flapen Score

Rye Flour against its category

The dotted line is the Grocery average. Past it, Rye Flour is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rye Flour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rye Flour 57K times last year and spent an estimated £64K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
13.8%
Market size, estimated
£64Ka year
Top search term
rye flour41K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £1.94 to £18.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.21 that is £821 to £2K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£1.94–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£821–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #273 within Baking Supplies. It carries 197 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
43%
Out of stock, average day
6.6%
Average rank
#273in Baking Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Rye Flour products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

38

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

2%

  • Wholefood Earth37%
  • Doves Farm35%
  • MATTHEWS COTSWOLD FLOUR12%
  • Buy Whole Foods Online9%
  • Marriage's3%
  • W & H Marriage3%
  • Open — no brand owns it (2 brands, 2%)

Demand

Rye Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.1× · 6 of 12 months tracked

Search terms

Top Rye Flour search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rye flour41K/yr
  • rye flour for bread making5K/yr
  • dark rye flour4K/yr
  • rye bread flour3K/yr
  • organic rye flour4K/yr

Reviews and returns

What reviews say buyers love and hate about Rye Flour

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Baking”
50%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“ridiculously overpriced”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Rye Flour questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data