Rye Flour
FailDemand is soft, at -31.5% this quarter, so Rye Flour is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £64K/yr57K searches / yr
- 90-day growth
- -31.5%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 38 sellers
Flapen Score
Rye Flour against its category
The dotted line is the Grocery average. Past it, Rye Flour is stronger. Inside it, weaker.
Market
The Rye Flour market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rye Flour 57K times last year and spent an estimated £64K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -31.5%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £64Ka year
- Top search term
- rye flour41K searches a year
02 · Price
A sale here is worth £8.21.
Listings sell for £8.21 on average, from £1.94 to £18.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.21 that is £821 to £2K a year per listing.
- Average price
- £8.21under the $15 to $100 sweet spot
- Price range
- £1.94–£18.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £821–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #273 within Baking Supplies. It carries 197 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 43%
- Out of stock, average day
- 6.6%
- Average rank
- #273in Baking Supplies
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 197per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Rye Flour products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Doves Farm | Rye Flour Wholegrain Organic | 2 X 1Kg
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 9y ago

100% Wholemeal Rye Flour (Stoneground) 1kg High Fibre
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 5y ago

Matthews Cotswold Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)
- Price
- £7.44
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 7y ago

100percent Wholemeal Rye Flour Stoneground 500g - High Fibre - Made in UK
- Price
- £3.61
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 5y ago

Doves Farm Rye Flour Wholegrain Organic - 2 X 1Kg
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 10y ago
Trending
90-day click momentum
Doves Farm | Rye Flour Wholegrain Organic | 6 X 1Kg
- Price
- £14.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10y ago

100% Wholemeal Rye Flour (Stoneground) 1kg High Fibre
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 5y ago

Organic Dark Wholemeal Rye Flour 2.5kg (BWFO)
- Price
- £5.79
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 3y ago

Doves Farm Rye Flour Wholegrain Organic - 2 X 1Kg
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 10y ago

Maven Wholefoods Stoneground Rye Flour 1kg | Wholegrain Rye Baking Flour | High Fibre Flour | Vegan & GMO Free | Ideal for Bread Sourdough & Baking Recipes
- Price
- £7.84
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
Newest
by launch date
Matthews Cotswold Organic Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)
- Price
- £6.08
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 2y ago

Maven Wholefoods Stoneground Rye Flour 1kg | Wholegrain Rye Baking Flour | High Fibre Flour | Vegan & GMO Free | Ideal for Bread Sourdough & Baking Recipes
- Price
- £7.84
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Allinson Very Strong Wholemeal Bread Flour 1kg
- Price
- £1.94
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 3y ago

Organic Dark Wholemeal Rye Flour 5kg (BWFO)
- Price
- £10.69
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 3y ago

Organic Dark Wholemeal Rye Flour 2.5kg (BWFO)
- Price
- £5.79
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
38
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
2%
- Wholefood Earth37%
- Doves Farm35%
- MATTHEWS COTSWOLD FLOUR12%
- Buy Whole Foods Online9%
- Marriage's3%
- W & H Marriage3%
- Open — no brand owns it (2 brands, 2%)
Demand
Rye Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.1× · 6 of 12 months tracked
Search terms
Top Rye Flour search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rye flour41K/yr
- rye flour for bread making5K/yr
- dark rye flour4K/yr
- rye bread flour3K/yr
- organic rye flour4K/yr
Reviews and returns
What reviews say buyers love and hate about Rye Flour
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
ridiculously overpriced
Having difficulty with recipe
Love
Baking
Perfect for my breads
Just the job for breadmaking
Good quality flour
Excellent quality product
Great product
As described
Just as described
The product is as described
a customer said it added a lovely taste to the chocolate cake
Lovely flour
Delicious loof of bread
Great flour for sourdough starter
Good Flour for Sourdough starter
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rye Flour questions
Answered from the same tracked data.









