rye flour
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Great197.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£1.94–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£64K£64K/yr · 57K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rye flour is a £64K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rye flour market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £49K–£66K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 78%
- Out of stock
- 6.6%
- Avg brand age
- 70 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
38
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
2%
- Wholefood Earth37%
- Doves Farm35%
- MATTHEWS COTSWOLD FLOUR12%
- Buy Whole Foods Online9%
- Marriage's3%
- W & H Marriage3%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 26 weeks — -31.5% search growth over the last 90 days.Top rye flour search terms
- rye flour41K/yr
- rye flour for bread making5K/yr
- dark rye flour4K/yr
- rye bread flour3K/yr
- organic rye flour4K/yr
Top rye flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Doves Farm | Rye Flour Wholegrain Organic | 2 X 1Kg
Doves Farm£6.914.6★328 rev
100% Wholemeal Rye Flour (Stoneground) 1kg High Fibre
Wholefood Earth£5.264.5★613 rev
Matthews Cotswold Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)
MATTHEWS COTSWOLD FLOUR£7.444.7★112 rev
100percent Wholemeal Rye Flour Stoneground 500g - High Fibre - Made in UK
Wholefood Earth£3.614.5★613 rev
Doves Farm Rye Flour Wholegrain Organic - 2 X 1Kg
Doves Farm£7.324.7★136 rev
Newest
by launch date
Matthews Cotswold Organic Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)
MATTHEWS COTSWOLD FLOUR£6.089 rev
Maven Wholefoods Stoneground Rye Flour 1kg | Wholegrain Rye Baking Flour | High Fibre Flour | Vegan & GMO Free | Ideal for Bread Sourdough & Baking Recipes
Maven wholefoods£7.843 rev
Allinson Very Strong Wholemeal Bread Flour 1kg
Allinson's£1.94167 rev
Organic Dark Wholemeal Rye Flour 5kg (BWFO)
Buy Whole Foods Online£10.6934 rev
Organic Dark Wholemeal Rye Flour 2.5kg (BWFO)
Buy Whole Foods Online£5.7919 rev
Trending
90-day click momentumDoves Farm | Rye Flour Wholegrain Organic | 6 X 1Kg
Doves Farm£14.170.0★
100% Wholemeal Rye Flour (Stoneground) 1kg High Fibre
Wholefood Earth£5.264.5★
Organic Dark Wholemeal Rye Flour 2.5kg (BWFO)
Buy Whole Foods Online£5.794.2★
Doves Farm Rye Flour Wholegrain Organic - 2 X 1Kg
Doves Farm£7.324.7★
Maven Wholefoods Stoneground Rye Flour 1kg | Wholegrain Rye Baking Flour | High Fibre Flour | Vegan & GMO Free | Ideal for Bread Sourdough & Baking Recipes
Maven wholefoods£7.845.0★
What buyers say about rye flour
What buyers praise and complain about, mined from review topics.What buyers love
“Baking”
“Good quality flour”
“As described”
“a customer said it added a lovely taste to the chocolate cake”
“Great flour for sourdough starter”
“Nice flavour”
“Makes a nice loaf”
“Arrived promptly, fresh and ready to use”
“Delicious mixed with a 50% mix of wholemeal”
“Good quality flour”
What buyers complain about
“ridiculously overpriced”
“Having difficulty with recipe”
Common questions
- Is rye flour profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 23 tracked products. 90-day search growth is -31.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the rye flour niche?
- 8 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in rye flour?
- Top complaints mined from reviews: Value For Money, Cooking Instructions. The return rate is 0.0%.
- What does it cost to enter the rye flour niche?
- Listings span £1.94–£18.61; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.