How competitive is the Rye Flour niche on Amazon United Kingdom?

8 brands and 38 sellers compete in Rye Flour on Amazon United Kingdom. The top 5 Rye Flour products take 60% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Rye Flour niche?

Rye Flour sells for £8.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.94–£18.61. The average incumbent carries 197 reviews — the moat a new listing must climb.

Rye Flour

soft demand (-31.5% this quarter) — Rye Flour doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rye Flour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rye Flour is a £64K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.

Rye Flour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.5% over the last 90 days and 13.8% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr8K

Search volume / yr-31.5%57K

Conversion rate13.8%

Avg price£8.21

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 38

Top-5 product click share60%

Open market5%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Top Rye Flour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Doves Farm | Rye Flour Wholegrain Organic | 2 X 1Kg

Price: £6.91
Rating: 4.6/5
Reviews: 328
Age: 9y ago

100% Wholemeal Rye Flour (Stoneground) 1kg High Fibre

Price: £5.26
Rating: 4.5/5
Reviews: 613
Age: 5y ago

Matthews Cotswold Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)

Price: £7.44
Rating: 4.7/5
Reviews: 112
Age: 7y ago

100percent Wholemeal Rye Flour Stoneground 500g - High Fibre - Made in UK

Price: £3.61
Rating: 4.5/5
Reviews: 613
Age: 5y ago

Doves Farm Rye Flour Wholegrain Organic - 2 X 1Kg

Price: £7.32
Rating: 4.7/5
Reviews: 136
Age: 10y ago

Newest

by launch date

Matthews Cotswold Organic Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)

Price: £6.08
Rating: 4.6/5
Reviews: 9
Age: 2y ago

Maven Wholefoods Stoneground Rye Flour 1kg | Wholegrain Rye Baking Flour | High Fibre Flour | Vegan & GMO Free | Ideal for Bread Sourdough & Baking Recipes

Price: £7.84
Rating: 5.0/5
Reviews: 3
Age: 2y ago

Allinson Very Strong Wholemeal Bread Flour 1kg

Price: £1.94
Rating: 4.8/5
Reviews: 167
Age: 3y ago

Organic Dark Wholemeal Rye Flour 5kg (BWFO)

Price: £10.69
Rating: 4.8/5
Reviews: 34
Age: 3y ago

Organic Dark Wholemeal Rye Flour 2.5kg (BWFO)

Price: £5.79
Rating: 4.2/5
Reviews: 19
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

Wholefood Earth37%
Doves Farm35%
MATTHEWS COTSWOLD FLOUR12%
Buy Whole Foods Online9%
Marriage's3%
W & H Marriage3%
Open — no brand owns it (2 brands, 2%)

Rye Flour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR13.8%Products23Brands8Top 5 Brands95%OOS Rate6.6%Rating4.7★Reviews197Avg BSR#273

Top Rye Flour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rye flour41K/yr -29.8%9.6% conv.
rye flour for bread making5K/yr -50.6%12.2% conv.
dark rye flour4K/yr -25.2%11.6% conv.
rye bread flour3K/yr -20.5%8.1% conv.
organic rye flour4K/yr -33.3%11.5% conv.

What reviews say buyers love and hate about Rye Flour

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Baking30%

“Baking”

Quality-Overall21%

“Good quality flour”

Advertised Vs Actual Product13%

“As described”

Taste-Overall13%

“a customer said it added a lovely taste to the chocolate cake”

Sour7%

“Great flour for sourdough starter”

What buyers complain about

100% of reviews

Value For Money50%

“ridiculously overpriced”

Cooking Instructions50%

“Having difficulty with recipe”

Common Rye Flour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rye Flour 40/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 23 tracked products. Search demand moved -31.5% over the last 90 days.

Rye Flour buyers on Amazon United Kingdom complain most about Value For Money, Cooking Instructions, the themes mined from the niche's reviews. Its return rate is 0.0%.