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Rye Bread

Fail

Prices span $1.32–$16.26, mostly outside the sweet spot, so Rye Bread is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£97K/yr117K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
49%top-5 click share · 11 brands · 57 sellers

Flapen Score

Rye Bread against its category

The dotted line is the Grocery average. Past it, Rye Bread is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rye Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rye Bread 117K times last year and spent an estimated £97K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
13.9%
Market size, estimated
£97Ka year
Peak month
September1.4× the quietest month
Top search term
rye bread63K searches a year

02 · Price

A sale here is worth £5.96.

Listings sell for £5.96 on average, from £1.32 to £16.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.96 that is £1K to £3K a year per listing.

Average price
£5.96under the $15 to $100 sweet spot
Price range
£1.32–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #15 within Bakery. It carries 258 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
90%
Out of stock, average day
3.4%
Average rank
#15in Bakery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Rye Bread products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

57

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 88%

Open market

7%

  • Biona66%
  • Baker Street13%
  • Jason's6%
  • Morrisons5%
  • McCambridge2%
  • POLISH VILLAGE BAKERY2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Rye Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rye Bread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rye bread63K/yr
  • soda bread22K/yr
  • biona rye bread9K/yr
  • organic bread9K/yr
  • biona bread9K/yr
  • irish soda bread5K/yr

Reviews and returns

What reviews say buyers love and hate about Rye Bread

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Baking”
12%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a bit pricey”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rye Bread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data