rye bread
Skip itPrices mostly outside the sweet spot ($1.32–$16.26) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Great257.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 117K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.96avg listing price — sweet spot $15–$100
Price range
Bad£1.32–£16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rye bread is a £97K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rye bread market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £89K–£119K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 16%
- Out of stock
- 3.4%
- Avg brand age
- 73 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
57
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
7%
- Biona66%
- Baker Street13%
- Jason's6%
- Morrisons5%
- McCambridge2%
- POLISH VILLAGE BAKERY2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rye bread search terms
- rye bread63K/yr
- soda bread22K/yr
- biona rye bread9K/yr
- organic bread9K/yr
- biona bread9K/yr
- irish soda bread5K/yr
Top rye bread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biona Rye Bread Organic 500g (Pack of 7)
Biona£14.654.4★385 rev
Baker Street Seeded Rye Bread
Baker Street£1.944.3★295 rev
Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
Biona£16.264.4★416 rev
Biona Rye Omega 3 Golden Linseed Organic Bread 500 g (Pack of 7)
Biona£14.244.6★581 rev
Biona Organic Rye Hempseed Bread 500g
Biona£2.174.5★45 rev
Newest
by launch date
Irish Brown Sliced Soda Bread 400g MandS (1x400g)
KoalaKoi£8.980 rev
Rye Sourdough Bread 800g Sourdough Bloomer Pre-sliced Artisan Sourdough Loaf Authentic Slow Fermented Large Family Size
POLISH VILLAGE BAKERY£3.9711 rev
Hovis Sourdough Seeded 450g
Hovis£1.82147 rev
Morrisons Market Street Sliced Wheat Spelt & Rye Bread 400g
Morrisons£1.32100 rev
Morrisons The Best Malted Barley & Rye Boule 400g
Morrisons£2.433 rev
Trending
90-day click momentumIrish Brown Sliced Soda Bread 400g MandS (1x400g)
KoalaKoi£8.980.0★
Morrisons The Best Malted Barley & Rye Boule 400g
Morrisons£2.433.7★
Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
Biona£16.264.4★
Rye Sourdough Bread 800g Sourdough Bloomer Pre-sliced Artisan Sourdough Loaf Authentic Slow Fermented Large Family Size
POLISH VILLAGE BAKERY£3.974.6★
Hovis Sourdough Seeded 450g
Hovis£1.824.4★
What buyers say about rye bread
What buyers praise and complain about, mined from review topics.What buyers love
“It toasts beautifully”
“Delicious and satisfying”
“The bread is of good quality and has a similar look and texture to rye bread, though the slices are much thinner and less dense”
“Impressive nutritionals”
“Had the unmistakable taste of sourdough in good measure”
“The flavour is OK”
“Delicious, nutritious and healthy”
“good solid texture”
“It feels fresh”
“Great for the Price- Recommended”
What buyers complain about
“a bit pricey”
“just didn't fit our personal taste buds”
“also really dense”
“For me though the bread was very dry and extremely heavy”
“Didnt like this sourdough bread”
“I expected much cleaner ingredients”
“Small in size”
“hard as concrete”
“Was stale”
“The texture is rather strange”
Common questions
- Is rye bread profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the rye bread niche?
- 11 brands and 57 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rye bread?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.
- When does demand for rye bread peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rye bread niche?
- Listings span £1.32–£16.26; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.