Rye Bread
FailPrices span $1.32–$16.26, mostly outside the sweet spot, so Rye Bread is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £97K/yr117K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 49%top-5 click share · 11 brands · 57 sellers
Flapen Score
Rye Bread against its category
The dotted line is the Grocery average. Past it, Rye Bread is stronger. Inside it, weaker.
Market
The Rye Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rye Bread 117K times last year and spent an estimated £97K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £97Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- rye bread63K searches a year
02 · Price
A sale here is worth £5.96.
Listings sell for £5.96 on average, from £1.32 to £16.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.96 that is £1K to £3K a year per listing.
- Average price
- £5.96under the $15 to $100 sweet spot
- Price range
- £1.32–£16.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #15 within Bakery. It carries 258 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 90%
- Out of stock, average day
- 3.4%
- Average rank
- #15in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 258per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Rye Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biona Rye Bread Organic 500g (Pack of 7)
- Price
- £14.65
- Rating
- 4.4/5
- Reviews
- 385
- Age
- 18y ago

Baker Street Seeded Rye Bread
- Price
- £1.94
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 9y ago

Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 16y ago

Biona Rye Omega 3 Golden Linseed Organic Bread 500 g (Pack of 7)
- Price
- £14.24
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 14y ago

Biona Organic Rye Hempseed Bread 500g
- Price
- £2.17
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10y ago
Trending
90-day click momentum
Irish Brown Sliced Soda Bread 400g MandS (1x400g)
- Price
- £8.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons The Best Malted Barley & Rye Boule 400g
- Price
- £2.43
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 1y ago

Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 16y ago

Rye Sourdough Bread 800g Sourdough Bloomer Pre-sliced Artisan Sourdough Loaf Authentic Slow Fermented Large Family Size
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5mo ago

Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago
Newest
by launch date
Irish Brown Sliced Soda Bread 400g MandS (1x400g)
- Price
- £8.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Rye Sourdough Bread 800g Sourdough Bloomer Pre-sliced Artisan Sourdough Loaf Authentic Slow Fermented Large Family Size
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5mo ago

Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago

Morrisons Market Street Sliced Wheat Spelt & Rye Bread 400g
- Price
- £1.32
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago

Morrisons The Best Malted Barley & Rye Boule 400g
- Price
- £2.43
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
57
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
7%
- Biona66%
- Baker Street13%
- Jason's6%
- Morrisons5%
- McCambridge2%
- POLISH VILLAGE BAKERY2%
- Open — no brand owns it (5 brands, 7%)
Demand
Rye Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rye Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rye bread63K/yr
- soda bread22K/yr
- biona rye bread9K/yr
- organic bread9K/yr
- biona bread9K/yr
- irish soda bread5K/yr
Reviews and returns
What reviews say buyers love and hate about Rye Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit pricey
just very expensive
But too expensive to buy regularily
just didn't fit our personal taste buds
Awful taste
Dry and tasteless
also really dense
Because the slices are thinner
It is also thinner
For me though the bread was very dry and extremely heavy
a bit dry
Dry and tasteless
Didnt like this sourdough bread
Sour
slightly sour profile
Love
It toasts beautifully
Easy reliable bake at home soda bread
Enjoyable bread
Delicious and satisfying
Great taste
Much more satisfying taste
The bread is of good quality and has a similar look and texture to rye bread, though the slices are much thinner and less dense
Excellent product
good quality
Impressive nutritionals
The nutritional value is fantastic
Decent protein bread
Had the unmistakable taste of sourdough in good measure
This is the nicest sourdough I have tasted
Great sourdough bread
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rye Bread questions
Answered from the same tracked data.









