Rye Bread
FailPrices span $1.32–$16.26, mostly outside the sweet spot, so Rye Bread is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £97K/yr117K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 49%top-5 click share · 11 brands · 57 sellers
Flapen Score
Rye Bread against its category
The dotted line is the Grocery average. Past it, Rye Bread is stronger. Inside it, weaker.
Market
The Rye Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rye Bread 117K times last year and spent an estimated £97K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £97Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- rye bread63K searches a year
02 · Price
A sale here is worth £5.96.
Listings sell for £5.96 on average, from £1.32 to £16.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.96 that is £1K to £3K a year per listing.
- Average price
- £5.96under the $15 to $100 sweet spot
- Price range
- £1.32–£16.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #15 within Bakery. It carries 258 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 90%
- Out of stock, average day
- 3.4%
- Average rank
- #15in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 258per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Rye Bread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Biona Rye Bread Organic 500g (Pack of 7)
- Price
- £14.65
- Rating
- 4.4/5
- Reviews
- 385
- Age
- 18y ago

Baker Street Seeded Rye Bread
- Price
- £1.94
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 9y ago

Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 16y ago

Biona Rye Omega 3 Golden Linseed Organic Bread 500 g (Pack of 7)
- Price
- £14.24
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 14y ago

Biona Organic Rye Hempseed Bread 500g
- Price
- £2.17
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10y ago
Trending
estimated 90-day click momentum
Irish Brown Sliced Soda Bread 400g MandS (1x400g)
- Price
- £8.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons The Best Malted Barley & Rye Boule 400g
- Price
- £2.43
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 1y ago

Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 16y ago

Rye Sourdough Bread 800g Sourdough Bloomer Pre-sliced Artisan Sourdough Loaf Authentic Slow Fermented Large Family Size
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5mo ago

Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago
Newest
by launch date
Irish Brown Sliced Soda Bread 400g MandS (1x400g)
- Price
- £8.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Rye Sourdough Bread 800g Sourdough Bloomer Pre-sliced Artisan Sourdough Loaf Authentic Slow Fermented Large Family Size
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 5mo ago

Hovis Sourdough Seeded 450g
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 9mo ago

Morrisons Market Street Sliced Wheat Spelt & Rye Bread 400g
- Price
- £1.32
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 1y ago

Morrisons The Best Malted Barley & Rye Boule 400g
- Price
- £2.43
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
57
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
7%
- Biona66%
- Baker Street13%
- Jason's6%
- Morrisons5%
- McCambridge2%
- POLISH VILLAGE BAKERY2%
- Open — no brand owns it (5 brands, 7%)
Demand
Rye Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rye Bread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rye bread63K/yr
- soda bread22K/yr
- biona rye bread9K/yr
- organic bread9K/yr
- biona bread9K/yr
- irish soda bread5K/yr
Reviews and returns
What reviews say buyers love and hate about Rye Bread
We read the reviews and the return reasons for every product selling here.
“a bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rye Bread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









