Running
MaybeReturns run at only 0.4% of orders. But demand is soft, at -21.9% this quarter, so Running is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £2.4M/yr2.5M searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 34%top-5 click share · 20 brands · 132 sellers
Flapen Score
Running against its category
The dotted line is the Grocery average. Past it, Running is stronger. Inside it, weaker.
Market
The Running market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Running 2.5M times last year and spent an estimated £2.4M. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £2.4Ma year
- Peak month
- March1.9× the quietest month
- Top search term
- running491K searches a year
02 · Price
A sale here is worth £14.27.
Listings sell for £14.27 on average, from £4.33 to £39.68. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £14.27 that is £57K to £71K a year per listing.
- Average price
- £14.27under the $15 to $100 sweet spot
- Price range
- £4.33–£39.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £57K–£71K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #29 within Energy Drinks. It carries 5,034 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #29in Energy Drinks
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,034per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Running products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HIGH5 Energy Gel Pack - Running Gel for Quick Energy Release - Natural Fruit Juice & Caffeine-Free - On-the-Go Sports Nutrition for Runners Cyclists & Endurance Training (Assorted Flavours 8 x 40g)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 4,121
- Age
- 8y ago

Science in Sport Beta Fuel Gels Dual Source Energy Gel Strawberry and Lime Flavour 40 g of Carbs Per Pack 60 ml Pack (6 Pack)
- Price
- £10.14
- Rating
- 4.7/5
- Reviews
- 1,097
- Age
- 5y ago

Science In Sport GO Isotonic Energy Gels Running Gels with 22g Carbohydrates Low Sugar Variety Pack of Assorted Flavours 60ml Per Serving (7 Pack)
- Price
- £8.60
- Rating
- 4.5/5
- Reviews
- 15,156
- Age
- 11y ago

Science In Sport GO Isotonic Energy Gels Running Gels with 22g Carbohydrates Low Sugar Variety Pack of Assorted Flavours 60ml Per Serving (20 Pack)
- Price
- £24.02
- Rating
- 4.5/5
- Reviews
- 15,156
- Age
- 10y ago

Science In Sport GO Isotonic Energy Gels Running Gels with 22g Carbohydrates Low Sugar Variety Pack of Assorted Flavours 60ml Per Serving (15 Pack)
- Price
- £18.73
- Rating
- 4.5/5
- Reviews
- 15,156
- Age
- 7y ago
Trending
90-day click momentum
Amazon Essentials Womens Standard-Fit Ruched Waistband Woven Running Short (Previously Core 10) Navy X-Large
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 2,125
- Age
- 5y ago

adidas Mens Galaxy 7 Running Shoes Core Black/Cloud White/Carbon 10 UK
- Price
- £26.33
- Rating
- 4.4/5
- Reviews
- 10,113
- Age
- 2y ago

Puresport Performance Running Socks (Neon Pink S/D) Moisture-Wicking Training Socks with Subtle Compression Breathable & Durable Optimal Support for Women & Men Long-Distance Running Gym Hyrox
- Price
- £9.87
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 1y ago

Superora Mens Running Gym 2 in 1 Sports Shorts Breathable Outdoor Workout Training Shorts with Pockets
- Price
- £13.42
- Rating
- 4.3/5
- Reviews
- 8,590
- Age
- 6y ago

Niksa Compression Shorts Men Gym Running Sports Anti Chafing Underwear Base Layer Shorts Sports Undershorts Quick-Drying Fabric Mens Workout Shorts Black M
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 2,447
- Age
- 2y ago
Newest
by launch date
Puresport Fast-Release DualCarb Energy Gels Variety Pack 6 Gels
- Price
- £11.71
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 9mo ago

Puresport Performance Running Socks (Neon Pink S/D) Moisture-Wicking Training Socks with Subtle Compression Breathable & Durable Optimal Support for Women & Men Long-Distance Running Gym Hyrox
- Price
- £9.87
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 1y ago

Niksa Compression Shorts Men Gym Running Sports Anti Chafing Underwear Base Layer Shorts Sports Undershorts Quick-Drying Fabric Mens Workout Shorts Black M
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 2,447
- Age
- 2y ago

Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Original 15 gels)
- Price
- £33.51
- Rating
- 4.8/5
- Reviews
- 387
- Age
- 2y ago

adidas Mens Galaxy 7 Running Shoes Core Black/Cloud White/Carbon 10 UK
- Price
- £26.33
- Rating
- 4.4/5
- Reviews
- 10,113
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
132
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
34%
Top 20: 71%
Open market
18%
- Science in Sport47%
- HIGH521%
- Puresport5%
- Niksa3%
- Superora2%
- adidas2%
Demand
Running search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 1.9×
Search terms
Top Running search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- running491K/yr
- energy gels316K/yr
- sis gels237K/yr
- sis267K/yr
- running gels227K/yr
- sis beta fuel gel88K/yr
- running accessories for men95K/yr
- running accessories for women84K/yr
- high 5 energy gels67K/yr
- energy gel48K/yr
Reviews and returns
What reviews say buyers love and hate about Running
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Too big
that is tight
These taste gross
Dont taste great
Tastes a bit like calpol. acquired taste
Quality is bad
bad enough to switch brands
Cheaper poor quality products now
its just impossible to use
Hard to open
almost impossible to open
Zipper broke
Broken zip
Zip broke after 1 month
Love
they dont give a strange taste
they are quite natural tasting
Good taste
Great company, great products
Good quality gel
Excellent product
Fine for the money
Excellent value for money
good value for money
it has a snug fit
It fits snugly
Fits well
An energy boost
Energy levels are improved
Lots of energy
Return
0.4% Return rate 79% Fixable by listing
Too small
Too big
that is tight
Quality is bad
bad enough to switch brands
Cheaper poor quality products now
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running questions
Answered from the same tracked data.









