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Running

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -21.9% this quarter, so Running is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£2.4M/yr2.5M searches / yr
90-day growth
-21.9%search demand this quarter
Competition
34%top-5 click share · 20 brands · 132 sellers

Flapen Score

Running against its category

The dotted line is the Grocery average. Past it, Running is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running 2.5M times last year and spent an estimated £2.4M. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
6.7%
Market size, estimated
£2.4Ma year
Peak month
March1.9× the quietest month
Top search term
running491K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £4.33 to £39.68. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £14.27 that is £57K to £71K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£4.33–£39.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£57K–£71K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #29 within Energy Drinks. It carries 5,034 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#29in Energy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,034per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Running products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£72K£144K£216K£288K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

132

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

18%

  • Science in Sport47%
  • HIGH521%
  • Puresport5%
  • Niksa3%
  • Superora2%
  • adidas2%

Demand

Running search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top Running search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running491K/yr
  • energy gels316K/yr
  • sis gels237K/yr
  • sis267K/yr
  • running gels227K/yr
  • sis beta fuel gel88K/yr
  • running accessories for men95K/yr
  • running accessories for women84K/yr
  • high 5 energy gels67K/yr
  • energy gel48K/yr

Reviews and returns

What reviews say buyers love and hate about Running

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%−0.05

Too small

Too big

that is tight

Taste-Overall7%+0.61

These taste gross

Dont taste great

Tastes a bit like calpol. acquired taste

Quality-Overall7%−0.01

Quality is bad

bad enough to switch brands

Cheaper poor quality products now

Ease Of Use6%−0.05

its just impossible to use

Hard to open

almost impossible to open

Zipper Quality5%−0.06

Zipper broke

Broken zip

Zip broke after 1 month

Love

Taste-Overall14%+0.61

they dont give a strange taste

they are quite natural tasting

Good taste

Quality-Overall12%−0.01

Great company, great products

Good quality gel

Excellent product

Value For Money9%+0.42

Fine for the money

Excellent value for money

good value for money

Size-Overall8%−0.05

it has a snug fit

It fits snugly

Fits well

Energy Level5%+0.72

An energy boost

Energy levels are improved

Lots of energy

Return

0.4% Return rate 79% Fixable by listing

Size-Overall61%█▇████

Too small

Too big

that is tight

Comfort-Overall4%▆▃▇▄▅█
Quality-Overall4%▇█▄▄▇▇

Quality is bad

bad enough to switch brands

Cheaper poor quality products now

Waist Fit4%▁▅▇▆▆█
Pockets/Compartments3%▃█▅▆▅▃

FAQ

Common Running questions

Answered from the same tracked data.