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Running

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -21.9% this quarter, so Running is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£2.4M/yr2.5M searches / yr
90-day growth
-21.9%search demand this quarter
Competition
34%top-5 click share · 20 brands · 132 sellers

Flapen Score

Running against its category

The dotted line is the Grocery average. Past it, Running is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running 2.5M times last year and spent an estimated £2.4M. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
6.7%
Market size, estimated
£2.4Ma year
Peak month
March1.9× the quietest month
Top search term
running491K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £4.33 to £39.68. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £14.27 that is £57K to £71K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£4.33–£39.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£57K–£71K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #29 within Energy Drinks. It carries 5,034 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#29in Energy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,034per listing
Listings tracked
52

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Running products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£72K£144K£216K£288K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

132

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 71%

Open market

18%

  • Science in Sport47%
  • HIGH521%
  • Puresport5%
  • Niksa3%
  • Superora2%
  • adidas2%

Demand

Running search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top Running search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • running491K/yr
  • energy gels316K/yr
  • sis gels237K/yr
  • sis267K/yr
  • running gels227K/yr
  • sis beta fuel gel88K/yr
  • running accessories for men95K/yr
  • running accessories for women84K/yr
  • high 5 energy gels67K/yr
  • energy gel48K/yr

Reviews and returns

What reviews say buyers love and hate about Running

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
11%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Too small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Running questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data