Skip to content

Rum Truffles

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $25K a year here, so Rum Truffles is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£25K/yr43K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
50%top-5 click share · 15 brands · 16 sellers

Flapen Score

Rum Truffles against its category

The dotted line is the Grocery average. Past it, Rum Truffles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rum Truffles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rum Truffles 43K times last year and spent an estimated £25K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
4.6%
Market size, estimated
£25Ka year
Peak month
December11.9× the quietest month
Top search term
rum truffles27K searches a year

02 · Price

A sale here is worth £12.78.

Listings sell for £12.78 on average, from £2.49 to £27.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.78 that is £0 to £1K a year per listing.

Average price
£12.78under the $15 to $100 sweet spot
Price range
£2.49–£27.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #289 within Beer, Wine & Spirits. It carries 42 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
54%
Out of stock, average day
28.1%
Average rank
#289in Beer, Wine & Spirits
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Rum Truffles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

16

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

30%

  • Bentley & Ackerman15%
  • Just Treats15%
  • Friars13%
  • Kingsway10%
  • The Gourmet Sweet Company9%
  • Jelly Belly7%

Demand

Rum Truffles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.9×

Search terms

Top Rum Truffles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rum truffles27K/yr
  • rum balls10K/yr
  • rum truffles chocolate balls6K/yr

Reviews and returns

What reviews say buyers love and hate about Rum Truffles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%+1.82

the taste is quite bland

the chocolate tasted cheap

Very slight chemical taste to my mind

Value For Money8%+0.49

a little pricey

expensive

expensive chocolate bites

Sweetness8%−0.11

I usually find milk chocolate too sweet

Somewhat sugary

not as sweet though

Advertised Vs Actual Product7%−0.24

This is not mentioned anywhere in description

This items photographic description I consider misleading

Very disappointed with this fudge advertised and sold as 'rum and raisin' as it contains no rum whatsoever

Flavor5%−0.15

Quite pleasant, however, the rum flavour is not strong and there are no detectable raisins

don't have a very strong or impressive flavour

flavours are bland and non existent

Love

Taste-Overall28%+1.82

Lovely chocolate

Absolutely delicious

Delicious treats

Crispiness9%−0.05

this one has such a nice surprise of super crunchy cereal

It's an interesting combination for the crisp and smooth

A delightful crunch surprise

Gifting Purpose8%+0.61

so good for a gift or just as a treat

Perfect as a gift

Perfect Easter present

Quality-Overall7%+0.42

This is good quality chocolate

based on the excellent reviews

The quality is really impressive

Sweetness7%−0.11

Balance between sweetness

They feel like a premium sweet treat

more chocolaty than sugary sweet

FAQ

Common Rum Truffles questions

Answered from the same tracked data.