rum truffles
Worth a lookShows low returns (0.1%), but a small market ($25K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible42.46avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.78avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good£2.49–£27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, rum truffles is a £25K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rum truffles market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£26K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 42%
- Out of stock
- 28.1%
- Avg brand age
- 54 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
16
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
30%
- Bentley & Ackerman15%
- Just Treats15%
- Friars13%
- Kingsway10%
- The Gourmet Sweet Company9%
- Jelly Belly7%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -28.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.9×
Top rum truffles search terms
- rum truffles27K/yr
- rum balls10K/yr
- rum truffles chocolate balls6K/yr
Top rum truffles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rum Balls - (600g) Original Retro Chocolate Rum Balls in a Gift Jar By Bentley & Ackermans Sweet Shop.
Bentley & Ackerman£11.944.7★42 rev
Jamaican Rum Truffles 250 gram bag (1/4 kilo)
Kingsway£7.103.5★6 rev
Friars Premium Milk & Dark Rum Chocolate Truffles Alcoholic 9 Pieces
Friars£13.474.2★124 rev
Just Treats Rum Balls Gift Jar
Just Treats£12.724.7★10 rev
Jamaican Rum Truffles 1 kilo bag
Jelly Belly£18.344.2★431 rev
Newest
by launch date
Snoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat
The FULL ENGLISH COMPANY£6.1137 rev
The Gourmet Selection 16 Handmade Chocolate Truffles Luxury Artisanal Gift Box by The Mayfair Chocolatier Raspberry Champagne Prosecco Milk Chocolate Gift Box for Birthday Thank You 470g
Mayfair Chocolatier£20.3160 rev
Casali Original Rum Coconut Chocolates 100 gr
PURPLE TOMATO£6.6722 rev
Just Treats Rum Balls Gift Jar
Just Treats£12.7210 rev
Just Treats Rum Balls (1kg Party Bag)
Just Treats£15.6510 rev
Trending
90-day click momentum
Aspect 300 Balls
Aspect£16.584.4★
Snoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat
The FULL ENGLISH COMPANY£6.114.4★
Jamaican Rum Truffles 250 gram bag (1/4 kilo)
Kingsway£7.103.5★
The Gourmet Selection 16 Handmade Chocolate Truffles Luxury Artisanal Gift Box by The Mayfair Chocolatier Raspberry Champagne Prosecco Milk Chocolate Gift Box for Birthday Thank You 470g
Mayfair Chocolatier£20.314.4★
Just Treats Rum Balls Gift Jar
Just Treats£12.724.7★
What buyers say about rum truffles
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely chocolate”
“this one has such a nice surprise of super crunchy cereal”
“so good for a gift or just as a treat”
“This is good quality chocolate”
“Balance between sweetness”
“Great price for a lot of buttery fudge”
“giving them a refined, grown-up flavour”
“The bit of sea salt works really well too”
“It's an interesting mix of textures”
“Come in a lovely box they tastes gorgeous smell even better love them”
What buyers complain about
“the taste is quite bland”
“a little pricey”
“I usually find milk chocolate too sweet”
“This is not mentioned anywhere in description”
“Quite pleasant, however, the rum flavour is not strong and there are no detectable raisins”
“As dry and dusty as they look”
“or just a tiny bit larger”
“Each ball has that dusty”
“The first thing I noticed was the texture”
“I cannot say I tasted any salt. sea or otherwise”
Common questions
- Is rum truffles profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the rum truffles niche?
- 15 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in rum truffles?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.
- When does demand for rum truffles peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.9× the quietest.
- What does it cost to enter the rum truffles niche?
- Listings span £2.49–£27.57; the average listing price is £12.78 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.