How competitive is the Rum Truffles niche on Amazon United Kingdom?

15 brands and 16 sellers compete in Rum Truffles on Amazon United Kingdom. The top 5 Rum Truffles products take 50% of clicks and its top 5 brands hold 63% of demand.

What do buyers complain about in Rum Truffles?

Rum Truffles buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Rum Truffles niche?

Rum Truffles sells for £12.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.49–£27.57. The average incumbent carries 42 reviews — the moat a new listing must climb.

Rum Truffles

Rum Truffles shows low returns (0.1%), but a small market ($25K/yr) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Rum Truffles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rum Truffles is a £25K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Rum Truffles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.8% over the last 90 days and 4.6% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr2K

Search volume / yr-28.8%43K

Conversion rate4.6%

Avg price£12.78

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers15 · 16

Top-5 product click share50%

Open market37%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Rum Truffles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rum Balls - (600g) Original Retro Chocolate Rum Balls in a Gift Jar By Bentley & Ackermans Sweet Shop.

Price: £11.94
Rating: 4.7/5
Reviews: 42
Age: 2y ago

Jamaican Rum Truffles 250 gram bag (1/4 kilo)

Price: £7.10
Rating: 3.5/5
Reviews: 6
Age: 14y ago

Friars Premium Milk & Dark Rum Chocolate Truffles Alcoholic 9 Pieces

Price: £13.47
Rating: 4.2/5
Reviews: 124
Age: 8y ago

Just Treats Rum Balls Gift Jar

Price: £12.72
Rating: 4.7/5
Reviews: 10
Age: 2y ago

Jamaican Rum Truffles 1 kilo bag

Price: £18.34
Rating: 4.2/5
Reviews: 431
Age: 15y ago

Newest

by launch date

Snoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat

Price: £6.11
Rating: 4.4/5
Reviews: 37
Age: 3mo ago

The Gourmet Selection 16 Handmade Chocolate Truffles Luxury Artisanal Gift Box by The Mayfair Chocolatier Raspberry Champagne Prosecco Milk Chocolate Gift Box for Birthday Thank You 470g

Price: £20.31
Rating: 4.4/5
Reviews: 60
Age: 1y ago

Casali Original Rum Coconut Chocolates 100 gr

Price: £6.67
Rating: 4.4/5
Reviews: 22
Age: 1y ago

Just Treats Rum Balls Gift Jar

Price: £12.72
Rating: 4.7/5
Reviews: 10
Age: 2y ago

Just Treats Rum Balls (1kg Party Bag)

Price: £15.65
Rating: 4.7/5
Reviews: 10
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

30%

Bentley & Ackerman15%
Just Treats15%
Friars13%
Kingsway10%
The Gourmet Sweet Company9%
Jelly Belly7%

Rum Truffles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR4.6%Products24Brands15Top 5 Brands63%OOS Rate28.1%Rating4.4★Reviews42Avg BSR#289

Peak months: Nov, Dec · busiest ÷ quietest = 11.9×

Top Rum Truffles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rum truffles27K/yr -31.8%3.2% conv.
rum balls10K/yr -25.6%5.9% conv.
rum truffles chocolate balls6K/yr -17.7%3.9% conv.

What reviews say buyers love and hate about Rum Truffles

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Taste-Overall28%

“Lovely chocolate”

Crispiness9%

“this one has such a nice surprise of super crunchy cereal”

Gifting Purpose8%

“so good for a gift or just as a treat”

Quality-Overall7%

“This is good quality chocolate”

Sweetness7%

“Balance between sweetness”

What buyers complain about

47% of reviews

Taste-Overall10%

“the taste is quite bland”

Value For Money8%

“a little pricey”

Sweetness8%

“I usually find milk chocolate too sweet”

Advertised Vs Actual Product7%

“This is not mentioned anywhere in description”

Flavor5%

“Quite pleasant, however, the rum flavour is not strong and there are no detectable raisins”

Common Rum Truffles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rum Truffles 50/100 on Amazon United Kingdom — Worth a look. The niche generates £25K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.