Rum Miniatures
FailShoppers spend only $30K a year here, so Rum Miniatures is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £30K/yr46K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 16 sellers
Flapen Score
Rum Miniatures against its category
The dotted line is the Grocery average. Past it, Rum Miniatures is stronger. Inside it, weaker.
Market
The Rum Miniatures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rum Miniatures 46K times last year and spent an estimated £30K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £30Ka year
- Peak month
- December10.5× the quietest month
- Top search term
- rum miniatures16K searches a year
02 · Price
A sale here is worth £10.56.
Listings sell for £10.56 on average, from £3.20 to £26.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.56 that is £0 to £1K a year per listing.
- Average price
- £10.56under the $15 to $100 sweet spot
- Price range
- £3.20–£26.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #199 within Beer, Wine & Spirits. It carries 419 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #199in Beer, Wine & Spirits
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 419per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Rum Miniatures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spiced and Flavoured Rum Selection Trio Gift Set - Cut to the Spiced Rum 37.5% ABV Kraken 40% ABV & Trash & Treasure Tropical Rum 37.5% ABV 3 x 5cl Spiced Rum Miniatures by Blue Tree Gifts
- Price
- £9.41
- Rating
- 4.7/5
- Reviews
- 998
- Age
- 5y ago

Spiced Rum Trio Gift Set Kraken Old J & Red Leg 3×5cl by Blue Tree Gifts
- Price
- £9.45
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 9mo ago

Spiced Rum Gift Set Kraken Old J Duppy Share Cut 4 x 5 cl
- Price
- £14.37
- Rating
- 4.7/5
- Reviews
- 2,061
- Age
- 5y ago

Dead Mans Fingers Rum Gift Set - Spiced Cherry & Mango Flavoured Mini Alcohol Bottles x3 5cl - Rum Miniatures Birthday Gifts for Men Dad Gifts Boyfriend Fathers Day
- Price
- £11.63
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 10mo ago

The Salford Rum Company Miniature Gift Set 3 x 5cl - Original (40% ABV) Dark Spiced (40% ABV) & Honey Rum (37.5% ABV) - Spirit Drinks Set - Tasty Delicious & Thoughtful Gift Idea For All Occasions
- Price
- £15.63
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago
Trending
90-day click momentum
Hawksbill Caribbean Rum Miniature Gift Set 3×5cl with Adoption Certificate
- Price
- £12.56
- Rating
- 4.7/5
- Reviews
- 1,013
- Age
- 2mo ago

DropWorks Rum Mini Gift Set 3 x 50ml Award Winning British Miniatures Clear Barrel & Spice Drop Craft Rum Tasting Set Made in England Gift for Him
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Plush Drinks Whisky Miniatures - Ten x individual 25ml shots of premium Scotch whisky in an easy-to-carry easy-to-open flexible pouch. Perfect for parties festivals concerts regattas or picnics.
- Price
- £19.87
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 3y ago

Dead Mans Fingers Rum Gift Set - Spiced Cherry & Mango Flavoured Mini Alcohol Bottles x3 5cl - Rum Miniatures Birthday Gifts for Men Dad Gifts Boyfriend Fathers Day
- Price
- £11.63
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 10mo ago

The Salford Rum Company Miniature Gift Set 3 x 5cl - Original (40% ABV) Dark Spiced (40% ABV) & Honey Rum (37.5% ABV) - Spirit Drinks Set - Tasty Delicious & Thoughtful Gift Idea For All Occasions
- Price
- £15.63
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 2y ago
Newest
by launch date
Hawksbill Caribbean Rum Miniature Gift Set 3×5cl with Adoption Certificate
- Price
- £12.56
- Rating
- 4.7/5
- Reviews
- 1,013
- Age
- 2mo ago

DropWorks Rum Mini Gift Set 3 x 50ml Award Winning British Miniatures Clear Barrel & Spice Drop Craft Rum Tasting Set Made in England Gift for Him
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Spiced Rum Trio Gift Set Kraken Old J & Red Leg 3×5cl by Blue Tree Gifts
- Price
- £9.45
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 9mo ago

Dead Mans Fingers Rum Gift Set - Spiced Cherry & Mango Flavoured Mini Alcohol Bottles x3 5cl - Rum Miniatures Birthday Gifts for Men Dad Gifts Boyfriend Fathers Day
- Price
- £11.63
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 10mo ago

Dead Mans Fingers Rum Gift Set Spiced & Mango 2 x 5 cl Skull Glass
- Price
- £10.40
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
16
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Blue Tree40%
- BEAMS INTERNATIONAL22%
- Bounty Rum8%
- Chairman's Reserve7%
- The Salford Rum Company7%
- Kraken6%
- Open — no brand owns it (4 brands, 10%)
Demand
Rum Miniatures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.5×
Search terms
Top Rum Miniatures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rum miniatures16K/yr
- rum miniatures drinks9K/yr
- mini rum7K/yr
- rum miniatures gift set4K/yr
- miniature rum6K/yr
- spiced rum miniatures4K/yr
Reviews and returns
What reviews say buyers love and hate about Rum Miniatures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very small
Bottles a bit small for the price
Its very small
its in fact a miniature sample box that cannot be given as present
Love
Made a nice gift
Birthday present
Great gift
DMF also do a lot of gimmicky rum that's actually quite pleasant to drink
Absolutely gorgeous rum highly recommend the 13 yr aged is my favourite
quality rum
Great variety pack
Good quality
Great product and quality
will last for years
will last years
Good value for money
Good value
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rum Miniatures questions
Answered from the same tracked data.









