Rum Liqueur
FailThe top 5 products take 100% of clicks, so Rum Liqueur is a Fail.
- Flapen Score
- 31 / 100Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 4631
- Market size
- £30K/yr30K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 19 sellers
Flapen Score
Rum Liqueur against its category
The dotted line is the Grocery average. Past it, Rum Liqueur is stronger. Inside it, weaker.
Market
The Rum Liqueur market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rum Liqueur 30K times last year and spent an estimated £30K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £30Ka year
- Peak month
- December8.9× the quietest month
- Top search term
- rum chata11K searches a year
02 · Price
A sale here is worth £14.00.
Listings sell for £14.00 on average, from £8.33 to £17.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £14.00 that is £4K to £7K a year per listing.
- Average price
- £14.00under the $15 to $100 sweet spot
- Price range
- £8.33–£17.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Beer, Wine & Spirits. It carries 923 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Beer, Wine & Spirits
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 923per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Rum Liqueur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click shareTrending
90-day click momentumCompetition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- RumChata84%
- Bumbu10%
- PALM BEACH7%
Demand
Rum Liqueur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Search terms
Top Rum Liqueur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rum chata11K/yr
- rum liqueur10K/yr
- flavored rum3K/yr
- rumchata5K/yr
Reviews and returns
What reviews say buyers love and hate about Rum Liqueur
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
way too expensive
Only downside not easy to get the stopper out
Only think which annoys me is It contains soy
Love
Great additional to cocktails and coffee
A great drink
Great smooth drink
comment that it was good quality rum with smooth taste
Delicious
Always the same taste Good after dinner syrup
LOVELY FLAVOUR
Has a very smoky flavour to it especially neat
A smooth liqueur with a lovely flavour
It's as good value for money as any
Good value when on discount
Value for money
Makes a great gift
Good gift idea
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rum Liqueur questions
Answered from the same tracked data.












