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Rum Liqueur

Fail

The top 5 products take 100% of clicks, so Rum Liqueur is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£30K/yr30K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 19 sellers

Flapen Score

Rum Liqueur against its category

The dotted line is the Grocery average. Past it, Rum Liqueur is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rum Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rum Liqueur 30K times last year and spent an estimated £30K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
7.1%
Market size, estimated
£30Ka year
Peak month
December8.9× the quietest month
Top search term
rum chata11K searches a year

02 · Price

A sale here is worth £14.00.

Listings sell for £14.00 on average, from £8.33 to £17.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £14.00 that is £4K to £7K a year per listing.

Average price
£14.00under the $15 to $100 sweet spot
Price range
£8.33–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Beer, Wine & Spirits. It carries 923 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Beer, Wine & Spirits
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
923per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • RumChata84%
  • Bumbu10%
  • PALM BEACH7%

Demand

Rum Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Rum Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rum chata11K/yr
  • rum liqueur10K/yr
  • flavored rum3K/yr
  • rumchata5K/yr

Reviews and returns

What reviews say buyers love and hate about Rum Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.14

Too expensive

way too expensive

Ease Of Use11%+0.16

Only downside not easy to get the stopper out

Ingredients-Overall8%+0.12

Only think which annoys me is It contains soy

Love

Alcohol Flavor32%+1.75

Great additional to cocktails and coffee

A great drink

Great smooth drink

Taste-Overall22%+1.81

comment that it was good quality rum with smooth taste

Delicious

Always the same taste Good after dinner syrup

Flavor18%−0.02

LOVELY FLAVOUR

Has a very smoky flavour to it especially neat

A smooth liqueur with a lovely flavour

Value For Money8%−0.14

It's as good value for money as any

Good value when on discount

Value for money

Gifting Purpose6%+0.41

Makes a great gift

Good gift idea

FAQ

Common Rum Liqueur questions

Answered from the same tracked data.