rum liqueur
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Review moat
Good922.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£8.33–£17.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£30K£30K/yr · 30K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rum liqueur is a £30K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rum liqueur market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- £21K–£28K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- RumChata84%
- Bumbu10%
- PALM BEACH7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Top rum liqueur search terms
- rum chata11K/yr
- rum liqueur10K/yr
- flavored rum3K/yr
- rumchata5K/yr
Top rum liqueur products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about rum liqueur
What buyers praise and complain about, mined from review topics.What buyers love
“Great additional to cocktails and coffee”
“comment that it was good quality rum with smooth taste”
“LOVELY FLAVOUR”
“It's as good value for money as any”
“Makes a great gift”
“I like the bottle design too”
“very good price and perfect quality”
What buyers complain about
“Too expensive”
“Only downside not easy to get the stopper out”
“Only think which annoys me is It contains soy”
Common questions
- Is rum liqueur profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 3 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (31/100).
- How competitive is the rum liqueur niche?
- 3 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rum liqueur?
- Top complaints mined from reviews: Value For Money, Ease Of Use, Ingredients-Overall. The return rate is 0.3%.
- When does demand for rum liqueur peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the rum liqueur niche?
- Listings span £8.33–£17.29; the average listing price is £14.00 (sweet spot $15–$100). The average incumbent carries 923 reviews — the moat a new listing must climb.