How competitive is the Rum Liqueur niche on Amazon United Kingdom?

3 brands and 19 sellers compete in Rum Liqueur on Amazon United Kingdom. The top 5 Rum Liqueur products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rum Liqueur?

Rum Liqueur buyers on Amazon United Kingdom complain most about Value For Money, Ease Of Use, Ingredients-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Rum Liqueur niche?

Rum Liqueur sells for £14.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.33–£17.29. The average incumbent carries 923 reviews — the moat a new listing must climb.

Rum Liqueur

a concentrated shelf (top 5 take 100% of clicks) — Rum Liqueur doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rum Liqueur profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rum Liqueur is a £30K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Rum Liqueur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 7.1% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr2K

Search volume / yr-10.2%30K

Conversion rate7.1%

Avg price£14.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 19

Top-5 product click share100%

Open market0%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top Rum Liqueur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rum Chata 70cl

Price: £17.29
Rating: 4.8/5
Reviews: 936
Age: 10y ago

Bumbu Cream Rum Liqueur 70 cl

Price: £16.39
Rating: 4.7/5
Reviews: 815
Age: 5y ago

Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv

Price: £8.33
Rating: 4.7/5
Reviews: 1,017
Age: 5y ago

Newest

by launch date

Bumbu Cream Rum Liqueur 70 cl

Price: £16.39
Rating: 4.7/5
Reviews: 815
Age: 5y ago

Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv

Price: £8.33
Rating: 4.7/5
Reviews: 1,017
Age: 5y ago

Rum Chata 70cl

Price: £17.29
Rating: 4.8/5
Reviews: 936
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

RumChata84%
Bumbu10%
PALM BEACH7%

Rum Liqueur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR7.1%Products3Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews923Avg BSR#86

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Top Rum Liqueur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rum chata11K/yr -1.5%7.4% conv.
rum liqueur10K/yr -22.4%1.7% conv.
flavored rum3K/yr +10.0%0.1% conv.
rumchata5K/yr -20.8%7.5% conv.

What reviews say buyers love and hate about Rum Liqueur

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Alcohol Flavor32%

“Great additional to cocktails and coffee”

Taste-Overall22%

“comment that it was good quality rum with smooth taste”

Flavor18%

“LOVELY FLAVOUR”

Value For Money8%

“It's as good value for money as any”

Gifting Purpose6%

“Makes a great gift”

What buyers complain about

53% of reviews

Value For Money33%

“Too expensive”

Ease Of Use11%

“Only downside not easy to get the stopper out”

Ingredients-Overall8%

“Only think which annoys me is It contains soy”

Common Rum Liqueur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rum Liqueur 31/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 3 tracked products. Search demand moved -10.2% over the last 90 days.