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Rum Glass

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $49K a year here, so Rum Glass is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£49K/yr137K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
37%top-5 click share · 23 brands · 38 sellers

Flapen Score

Rum Glass against its category

The dotted line is the Grocery average. Past it, Rum Glass is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rum Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rum Glass 137K times last year and spent an estimated £49K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
2.5%
Market size, estimated
£49Ka year
Peak month
December6.9× the quietest month
Top search term
rum glass85K searches a year

02 · Price

A sale here is worth £14.40.

Listings sell for £14.40 on average, from £6.79 to £37.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.40 that is £0 to £1K a year per listing.

Average price
£14.40under the $15 to $100 sweet spot
Price range
£6.79–£37.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #235 within Beer, Wine & Spirits. It carries 841 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
10.1%
Average rank
#235in Beer, Wine & Spirits
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Rum Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

38

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

37%

Top 20: 78%

Open market

33%

  • FLOW Barware20%
  • BEAMS INTERNATIONAL14%
  • Final Touch10%
  • DAWNTREES9%
  • English Pewter Company Sheffield, England8%
  • Always Looking Good7%

Demand

Rum Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Rum Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rum glass85K/yr
  • rum glasses26K/yr
  • rum glass gifts for men20K/yr
  • rum glasses set of 26K/yr

Reviews and returns

What reviews say buyers love and hate about Rum Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product28%−0.12

Looks nothing like the picture

not as advertised

FALSE ADVERTISING

Quality-Overall23%−0.03

The build quality is absolutely terrible

Poor quality

No quality control

Size-Overall18%−0.05

they are large

Ridiculously small

just a shame the bottles are tiny LOL

Weight Heavy4%+0.11

feel heavy in your hand

Very heavy whiskey glasses

it's really heavy

Value For Money3%+1.01

A waste of money

For value for money mine certainly wasnt worth the cost

not worth the price

Love

Gifting Purpose29%+2.48

Birthday gift

Gorgeous gift

Great gift idea

Quality-Overall19%−0.03

Really nice quality glasses they look great

Great gift good quality definitely recommend

Amazing quality

Value For Money14%+1.01

Good value for money

Good price

good value for money

Strength6%+0.17

how sturdy it is

These glasses are quite substantial and robust, and I am hopeful that they will prove to be durable over time

Nice looking sturdy glasses

Engraving/Paint/Sublimation5%+0.45

Great item clear engraving

perfect engraving

Absolutely beautiful engraving spot on

Return

0.8% Return rate 69% Fixable by listing

Advertised Vs Actual Product39%▄▄▄▁▁█

Looks nothing like the picture

not as advertised

FALSE ADVERTISING

Size-Overall21%▂█▅█▅▃

they are large

Ridiculously small

just a shame the bottles are tiny LOL

Quality-Overall15%▇▂▄▆█▅

The build quality is absolutely terrible

Poor quality

No quality control

Weight Heavy4%█▁█▅▃▁

feel heavy in your hand

Very heavy whiskey glasses

it's really heavy

Gifting Purpose4%▅▆█▁▁▃

box ripped so be careful if a gift

Would be embarrassed to give this as a gift as intended

Mine definitely wasnt gift worthy

FAQ

Common Rum Glass questions

Answered from the same tracked data.