rum glass
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good£6.79–£37.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Review moat
Good841.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 137K searches
According to Flapen's Amazon United Kingdom niche tracking, rum glass is a £49K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
rum glass market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 89%
- Out of stock
- 10.1%
- Avg brand age
- 42 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
38
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
37%
Top 20: 78%
Open market
33%
- FLOW Barware20%
- BEAMS INTERNATIONAL14%
- Final Touch10%
- DAWNTREES9%
- English Pewter Company Sheffield, England8%
- Always Looking Good7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
Top rum glass search terms
- rum glass85K/yr
- rum glasses26K/yr
- rum glass gifts for men20K/yr
- rum glasses set of 26K/yr
Top rum glass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAWNTREES Whiskey Glass Rum Glass 150ml Crystal Whisky Glasses Gift Ball Shaped Protrusion at The Bottom Table top can Rotate 360 Degrees Relax and Decompress for Men Gift
DAWNTREES£7.834.6★522 rev

The Kraken Spiced Rum Gift Set 2 x 5 cl 2 Glasses
BEAMS INTERNATIONAL£15.144.7★680 rev

FLOW Barware Rum Glass | Skull Pirate Glass Tumbler | Rum Gift Set for Men with Unique Mountain Base Tumbler & Gift Tube
FLOW Barware£10.924.7★899 rev

Dead Mans Fingers Rum Gift Set Spiced & Mango 2 x 5 cl Skull Glass
BEAMS INTERNATIONAL£10.404.7★409 rev

Final Touch RumRoller with Chilling Ball
Final Touch£17.504.2★89 rev
Newest
by launch date
Cocktail Octopus Cup - Rum Octopus Glass Sea Legend Pirate-Bar Whiskey Wine Glass Sea Theme Decor Glasses for Family Members Friends Pirate-Theme Collectors
Generic£7.3823 rev

Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers
FYKTIK£15.5777 rev

Celebration Spirits Kraken Dark Rum Tentacle Themed Highball Collectors Tumbler Glass | Clear Glass Material Approx. 300ml Capacity | Cocktail Drinking Glass | Barware Gift for Spirit Lovers
Celebration Spirits£19.925 rev

Whiskey Glass Gift Set for Men Scotch Bourbon Rum Drinker Present
DYUEE£12.4311 rev

veecom Old Lives Matter Whiskey Glass 354ml Old Fashioned Rum Glass Funny Gag Gifts for Old Man Grandpa Dad Mens Birthday or Retirement Gifts with Whiskey Stones Coaster Wooden Box
veecom£14.08149 rev
Trending
90-day click momentum
Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers
FYKTIK£15.571.7★

Cocktail Octopus Cup - Rum Octopus Glass Sea Legend Pirate-Bar Whiskey Wine Glass Sea Theme Decor Glasses for Family Members Friends Pirate-Theme Collectors
Generic£7.381.2★

Whiskey Glass Gift Set for Men Scotch Bourbon Rum Drinker Present
DYUEE£12.434.6★

Always Looking Good Personalised Engraved Rum Highball Glass Prescription Rum Novelty Funny Birthday Gift (Small Tondo Empty Glass)
Always Looking Good£14.284.6★

Celebration Spirits Kraken Dark Rum Tentacle Themed Highball Collectors Tumbler Glass | Clear Glass Material Approx. 300ml Capacity | Cocktail Drinking Glass | Barware Gift for Spirit Lovers
Celebration Spirits£19.923.4★
What buyers say about rum glass
What buyers praise and complain about, mined from review topics.What buyers love
“Birthday gift”
“Really nice quality glasses they look great”
“Good value for money”
“how sturdy it is”
“Great item clear engraving”
“Exactly as described”
“Nice size”
“DMF also do a lot of gimmicky rum that's actually quite pleasant to drink”
“Beautiful design and the ice makers are a bonus”
“Nice thick glass”
What buyers complain about
“Looks nothing like the picture”
“The build quality is absolutely terrible”
“they are large”
“feel heavy in your hand”
“A waste of money”
“come bright blue”
“box ripped so be careful if a gift”
“thin”
“Nothing to do with the the Kracon design”
“Broke”
Top return reasons
Common questions
- Is rum glass profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 46 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the rum glass niche?
- 23 brands and 38 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in rum glass?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for rum glass peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the rum glass niche?
- Listings span £6.79–£37.44; the average listing price is £14.40 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.