Is rum gift set profitable to sell on Amazon United Kingdom?

The niche generates £344K/yr across 39 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the rum gift set niche?

22 brands and 70 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in rum gift set?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 0.5%.

When does demand for rum gift set peak?

Demand peaks in Nov–Dec; the busiest month runs 14.3× the quietest.

What does it cost to enter the rum gift set niche?

Listings span £9.41–£51.11; the average listing price is £23.08 (sweet spot $15–$100). The average incumbent carries 1,767 reviews — the moat a new listing must climb.

rum gift set

Worth a look

Shows low returns (0.5%), but soft demand (-1.2% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.08

avg listing price — sweet spot $15–$100

Price range

Great£9.41–£51.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good£344K

£344K/yr · 412K searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,767

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, rum gift set is a £344K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

rum gift set market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £289K–£346K; units × avg price
Conversion rate: 3.6%
Avg BSR: #123
Page quality: 0%
Prime: 90%
Sponsored: 77%
Out of stock: 7.5%
Avg brand age: 57 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

43%

Top 20: 81%

Open market

22%

BEAMS INTERNATIONAL28%
Pirate's Grog21%
Blue Tree18%
Kraken4%
il GUSTO4%
FYKTIK3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 14.3×

Open Trend

Top rum gift set search terms

rum gift set134K/yr -0.0%2.4% conv.
spiced rum gift set40K/yr -1.8%2.5% conv.
rum gifts32K/yr -4.2%1.4% conv.
rum gift22K/yr +17.8%2.1% conv.
kraken gift set18K/yr +68.9%2.0% conv.
kraken rum gift sets39K/yr -27.2%2.9% conv.
rum gifts for men27K/yr +4.9%2.2% conv.
pirates grog rum12K/yr -2.5%3.5% conv.
rum gift sets for men13K/yr -50.4%3.5% conv.
rum set13K/yr -3.0%2.6% conv.

All search terms

Top rum gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spiced and Flavoured Rum Selection Trio Gift Set - Cut to the Spiced Rum 37.5% ABV Kraken 40% ABV & Trash & Treasure Tropical Rum 37.5% ABV 3 x 5cl Spiced Rum Miniatures by Blue Tree Gifts

Blue Tree£9.414.7★998 rev

The Kraken Spiced Rum Gift Set 2 x 5 cl 2 Glasses

BEAMS INTERNATIONAL£15.144.7★680 rev

Pirate's Grog£26.594.7★1,102 rev

Dead Mans Fingers Rum Gift Set Spiced & Mango 2 x 5 cl Skull Glass

BEAMS INTERNATIONAL£10.404.7★409 rev

Spiced Rum Gift Set Kraken Old J Duppy Share Cut 4 x 5 cl

BEAMS INTERNATIONAL£14.374.7★2,061 rev

Newest

by launch date

Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers

FYKTIK£15.5777 rev

2mo ago

DropWorks Rum Mini Gift Set 3 x 50ml Award Winning British Miniatures Clear Barrel & Spice Drop Craft Rum Tasting Set Made in England Gift for Him

DropWorks£15.138 rev

5mo ago

Spiced Rum Trio Gift Set Kraken Old J & Red Leg 3×5cl by Blue Tree Gifts

Blue Tree£9.4526 rev

9mo ago

Dead Mans Fingers Rum Gift Set - Spiced Cherry & Mango Flavoured Mini Alcohol Bottles x3 5cl - Rum Miniatures Birthday Gifts for Men Dad Gifts Boyfriend Fathers Day

BEAMS INTERNATIONAL£11.63143 rev

10mo ago

Dead Mans Fingers | Golden Spiced Rum | 1L | 32%

DEAD MAN'S FINGERS£15.19184 rev

11mo ago

What buyers say about rum gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose23%

“gave as a gift”

Taste-Overall18%

“Very tasty”

Alcohol Flavor16%

“Amazing drink, great with coke and ice,”

Value For Money12%

“Great value for money”

Quality-Overall9%

“it's fantastic excellent condition”

Flavor8%

“Lovely flavour works very well with ginger beer and lime”

Advertised Vs Actual Product3%

“As advertised”

Sweetness2%

“Sweet and smooth sipping rum”

Fun/Entertainment Experience2%

“was very much enjoyed”

Size-Overall1%

“Great value for the size”

What buyers complain about

Advertised Vs Actual Product21%

“Looks nothing like the picture”

Quality-Overall16%

“The build quality is absolutely terrible”

Size-Overall16%

“Im disappointed as it looks bigger than it is”

Value For Money7%

“expensive”

Flavor4%

“Unreal flavour, almost has caramel notes”

Taste-Overall4%

“Dont like the taste - not sweet enough ough”

Color3%

“come bright blue”

Gifting Purpose3%

“What a brilliant gift this could have been if the padlock actually worked”

Functionality-Overall2%

“nothing works”

Sweetness2%

“Dont like the taste - not sweet enough ough”

Top return reasons

Advertised Vs Actual Product56%

Size-Overall15%

Quality-Overall13%

Gifting Purpose3%

Color2%

Leak-Proof2%

Value For Money1%

Mechanism Issues1%

Durability1%

Functionality-Overall1%

Common questions

Is rum gift set profitable to sell on Amazon United Kingdom?: The niche generates £344K/yr across 39 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the rum gift set niche?: 22 brands and 70 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in rum gift set?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for rum gift set peak?: Demand peaks in Nov–Dec; the busiest month runs 14.3× the quietest.
What does it cost to enter the rum gift set niche?: Listings span £9.41–£51.11; the average listing price is £23.08 (sweet spot $15–$100). The average incumbent carries 1,767 reviews — the moat a new listing must climb.