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Rum Gift Set

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -1.2% this quarter, so Rum Gift Set is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£344K/yr412K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
43%top-5 click share · 22 brands · 70 sellers

Flapen Score

Rum Gift Set against its category

The dotted line is the Grocery average. Past it, Rum Gift Set is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rum Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rum Gift Set 412K times last year and spent an estimated £344K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
3.6%
Market size, estimated
£344Ka year
Peak month
December14.3× the quietest month
Top search term
rum gift set134K searches a year

02 · Price

A sale here is worth £23.08.

Listings sell for £23.08 on average, from £9.41 to £51.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £23.08 that is £6K to £12K a year per listing.

Average price
£23.08inside the $15 to $100 sweet spot
Price range
£9.41–£51.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #123 within Beer, Wine & Spirits. It carries 1,767 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
90%
Out of stock, average day
7.5%
Average rank
#123in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,767per listing
Listings tracked
39

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Rum Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£41K£55K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

70

Est. top-5 brand share

75%

Top 20: 99%

Est. top-5 click share

43%

Top 20: 81%

Open market

22%

  • BEAMS INTERNATIONAL28%
  • Pirate's Grog21%
  • Blue Tree18%
  • Kraken4%
  • il GUSTO4%
  • FYKTIK3%

Demand

Rum Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.3×

Search terms

Top Rum Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rum gift set134K/yr
  • spiced rum gift set40K/yr
  • rum gifts32K/yr
  • rum gift22K/yr
  • kraken gift set18K/yr
  • kraken rum gift sets39K/yr
  • rum gifts for men27K/yr
  • pirates grog rum12K/yr
  • rum gift sets for men13K/yr
  • rum set13K/yr

Reviews and returns

What reviews say buyers love and hate about Rum Gift Set

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Advertised Vs Actual Product”
0.5%of orders come back
“Looks nothing like the picture”
A buyer, on “Advertised Vs Actual Product”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rum Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data