Rum Gift Set
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -1.2% this quarter, so Rum Gift Set is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £344K/yr412K searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 43%top-5 click share · 22 brands · 70 sellers
Flapen Score
Rum Gift Set against its category
The dotted line is the Grocery average. Past it, Rum Gift Set is stronger. Inside it, weaker.
Market
The Rum Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rum Gift Set 412K times last year and spent an estimated £344K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £344K a year.
- Searches, last 12 months
- 412K
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £344Ka year
- Peak month
- December14.3× the quietest month
- Top search term
- rum gift set134K searches a year
02 · Price
A sale here is worth £23.08.
Listings sell for £23.08 on average, from £9.41 to £51.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £23.08 that is £6K to £12K a year per listing.
- Average price
- £23.08inside the $15 to $100 sweet spot
- Price range
- £9.41–£51.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #123 within Beer, Wine & Spirits. It carries 1,767 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 90%
- Out of stock, average day
- 7.5%
- Average rank
- #123in Beer, Wine & Spirits
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,767per listing
- Listings tracked
- 39
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Rum Gift Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spiced and Flavoured Rum Selection Trio Gift Set - Cut to the Spiced Rum 37.5% ABV Kraken 40% ABV & Trash & Treasure Tropical Rum 37.5% ABV 3 x 5cl Spiced Rum Miniatures by Blue Tree Gifts
- Price
- £9.41
- Rating
- 4.7/5
- Reviews
- 998
- Age
- 5y ago

The Kraken Spiced Rum Gift Set 2 x 5 cl 2 Glasses
- Price
- £15.14
- Rating
- 4.7/5
- Reviews
- 680
- Age
- 1y ago

Pirates Grog Rum Miniatures Gift Set - 3 x 50 ml Bottles | Includes Five Year No.13 & Spiced | World Rum Award Winner | Aged in Oak Barrels | 37.5%-40% ABV | Suitable for Cocktails
- Price
- £26.59
- Rating
- 4.7/5
- Reviews
- 1,102
- Age
- 7y ago

Dead Mans Fingers Rum Gift Set Spiced & Mango 2 x 5 cl Skull Glass
- Price
- £10.40
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 1y ago

Spiced Rum Gift Set Kraken Old J Duppy Share Cut 4 x 5 cl
- Price
- £14.37
- Rating
- 4.7/5
- Reviews
- 2,061
- Age
- 5y ago
Trending
estimated 90-day click momentum
Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers
- Price
- £15.57
- Rating
- 1.7/5
- Reviews
- 77
- Age
- 2mo ago

DropWorks Rum Mini Gift Set 3 x 50ml Award Winning British Miniatures Clear Barrel & Spice Drop Craft Rum Tasting Set Made in England Gift for Him
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
- Price
- £15.19
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11mo ago

Diplomático Reserva Exclusiva Rum Canister Gift Set - Premium Amber Rum from Venezuela - 40% ABV - 70cl Bottle
- Price
- £26.91
- Rating
- 4.8/5
- Reviews
- 12,513
- Age
- 15y ago

IL GUSTO Birthday Rum Tasting Set - Premium aged & spiced rums Gift Box perfect for any rum Lover - 40ml Glass Bottles (Pack of 8)
- Price
- £35.01
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 7y ago
Newest
by launch date
Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers
- Price
- £15.57
- Rating
- 1.7/5
- Reviews
- 77
- Age
- 2mo ago

DropWorks Rum Mini Gift Set 3 x 50ml Award Winning British Miniatures Clear Barrel & Spice Drop Craft Rum Tasting Set Made in England Gift for Him
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Spiced Rum Trio Gift Set Kraken Old J & Red Leg 3×5cl by Blue Tree Gifts
- Price
- £9.45
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 9mo ago

Dead Mans Fingers Rum Gift Set - Spiced Cherry & Mango Flavoured Mini Alcohol Bottles x3 5cl - Rum Miniatures Birthday Gifts for Men Dad Gifts Boyfriend Fathers Day
- Price
- £11.63
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 10mo ago

Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
- Price
- £15.19
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
70
Est. top-5 brand share
75%
Top 20: 99%
Est. top-5 click share
43%
Top 20: 81%
Open market
22%
- BEAMS INTERNATIONAL28%
- Pirate's Grog21%
- Blue Tree18%
- Kraken4%
- il GUSTO4%
- FYKTIK3%
Demand
Rum Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 14.3×
Search terms
Top Rum Gift Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rum gift set134K/yr
- spiced rum gift set40K/yr
- rum gifts32K/yr
- rum gift22K/yr
- kraken gift set18K/yr
- kraken rum gift sets39K/yr
- rum gifts for men27K/yr
- pirates grog rum12K/yr
- rum gift sets for men13K/yr
- rum set13K/yr
Reviews and returns
What reviews say buyers love and hate about Rum Gift Set
We read the reviews and the return reasons for every product selling here.
“Looks nothing like the picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rum Gift Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









