Rum Gift Set
Rum Gift Set shows low returns (0.5%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Flapen Score
Is Rum Gift Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rum Gift Set is a £344K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Rum Gift Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.2% over the last 90 days and 3.6% of searches end in a purchase.
£344K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 39 products
Top Rum Gift Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Spiced and Flavoured Rum Selection Trio Gift Set - Cut to the Spiced Rum 37.5% ABV Kraken 40% ABV & Trash & Treasure Tropical Rum 37.5% ABV 3 x 5cl Spiced Rum Miniatures by Blue Tree Gifts
- Price
- £9.41
- Rating
- 4.7/5
- Reviews
- 998
- Age
- 5y ago
The Kraken Spiced Rum Gift Set 2 x 5 cl 2 Glasses
- Price
- £15.14
- Rating
- 4.7/5
- Reviews
- 680
- Age
- 1y ago
Pirates Grog Rum Miniatures Gift Set - 3 x 50 ml Bottles | Includes Five Year No.13 & Spiced | World Rum Award Winner | Aged in Oak Barrels | 37.5%-40% ABV | Suitable for Cocktails
- Price
- £26.59
- Rating
- 4.7/5
- Reviews
- 1,102
- Age
- 7y ago
Dead Mans Fingers Rum Gift Set Spiced & Mango 2 x 5 cl Skull Glass
- Price
- £10.40
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 1y ago
Spiced Rum Gift Set Kraken Old J Duppy Share Cut 4 x 5 cl
- Price
- £14.37
- Rating
- 4.7/5
- Reviews
- 2,061
- Age
- 5y ago
Trending
90-day click momentum
Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers
- Price
- £15.57
- Rating
- 1.7/5
- Reviews
- 77
- Age
- 2mo ago
DropWorks Rum Mini Gift Set 3 x 50ml Award Winning British Miniatures Clear Barrel & Spice Drop Craft Rum Tasting Set Made in England Gift for Him
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago
Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
- Price
- £15.19
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11mo ago
Diplomático Reserva Exclusiva Rum Canister Gift Set - Premium Amber Rum from Venezuela - 40% ABV - 70cl Bottle
- Price
- £26.91
- Rating
- 4.8/5
- Reviews
- 12,513
- Age
- 15y ago
IL GUSTO Birthday Rum Tasting Set - Premium aged & spiced rums Gift Box perfect for any rum Lover - 40ml Glass Bottles (Pack of 8)
- Price
- £35.01
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 7y ago
Newest
by launch dateKraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers
- Price
- £15.57
- Rating
- 1.7/5
- Reviews
- 77
- Age
- 2mo ago
DropWorks Rum Mini Gift Set 3 x 50ml Award Winning British Miniatures Clear Barrel & Spice Drop Craft Rum Tasting Set Made in England Gift for Him
- Price
- £15.13
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago
Spiced Rum Trio Gift Set Kraken Old J & Red Leg 3×5cl by Blue Tree Gifts
- Price
- £9.45
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 9mo ago
Dead Mans Fingers Rum Gift Set - Spiced Cherry & Mango Flavoured Mini Alcohol Bottles x3 5cl - Rum Miniatures Birthday Gifts for Men Dad Gifts Boyfriend Fathers Day
- Price
- £11.63
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 10mo ago
Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
- Price
- £15.19
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
70
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
43%
Top 20: 81%
Open market
22%
- BEAMS INTERNATIONAL28%
- Pirate's Grog21%
- Blue Tree18%
- Kraken4%
- il GUSTO4%
- FYKTIK3%
Rum Gift Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 14.3×
Top Rum Gift Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rum gift set134K/yr
- spiced rum gift set40K/yr
- rum gifts32K/yr
- rum gift22K/yr
- kraken gift set18K/yr
- kraken rum gift sets39K/yr
- rum gifts for men27K/yr
- pirates grog rum12K/yr
- rum gift sets for men13K/yr
- rum set13K/yr
What reviews say buyers love and hate about Rum Gift Set
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“gave as a gift”
“Very tasty”
“Amazing drink, great with coke and ice,”
“Great value for money”
“it's fantastic excellent condition”
What buyers complain about
79% of reviews“Looks nothing like the picture”
“The build quality is absolutely terrible”
“Im disappointed as it looks bigger than it is”
“expensive”
“Unreal flavour, almost has caramel notes”
Rum Gift Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rum Gift Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
