Rum

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.3M a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

+11.2%

Conversion, latest week

6.6%

Market size, estimated

£4.3Ma year

Peak month

December4.2× the quietest month

Top search term

rum1.6M searches a year

Listings sell for £18.58 on average, from £9.86 to £33.98. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At £18.58 that is £56K to £74K a year per listing.

Average price

£18.58inside the $15 to $100 sweet spot

Price range

£9.86–£33.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

£56K–£74K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #49 within Beer, Wine & Spirits. It carries 3,771 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#49in Beer, Wine & Spirits

Average rating

4.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,771per listing

Listings tracked

38

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

78 months