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Ruinart Champagne

Fail

The top 5 brands take 98% of clicks, so Ruinart Champagne is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£35K/yr20K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
82%top-5 click share · 4 brands · 32 sellers

Flapen Score

Ruinart Champagne against its category

The dotted line is the Grocery average. Past it, Ruinart Champagne is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ruinart Champagne market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ruinart Champagne 20K times last year and spent an estimated £35K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
2.6%
Market size, estimated
£35Ka year
Peak month
December4.2× the quietest month
Top search term
ruinart champagne13K searches a year

02 · Price

A sale here is worth £65.46.

Listings sell for £65.46 on average, from £34.79 to £90.74. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £65.46 that is £0 to £7K a year per listing.

Average price
£65.46inside the $15 to $100 sweet spot
Price range
£34.79–£90.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #189 within Beer, Wine & Spirits. It carries 381 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
25%
Out of stock, average day
8.6%
Average rank
#189in Beer, Wine & Spirits
Average rating
4.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Ruinart Champagne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 flat

Sellers

32

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Ruinart92%
  • DrinxCom3%
  • --2%
  • Laurent Perrier2%
  • Bollinger2%

Demand

Ruinart Champagne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Ruinart Champagne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruinart champagne13K/yr
  • ruinart blanc de blanc champagne4K/yr
  • ruinart3K/yr

Reviews and returns

What reviews say buyers love and hate about Ruinart Champagne

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.05

Tasted fermented, no pop on opening, cork in bad condition

Value For Money50%−0.07

Overpriced letdown

Love

Flavor50%+3.27

full of flavour

Taste-Overall17%−0.05

This is the nicest Champagne I have ever tasted

You can taste the quality

Quality-Overall17%+0.82

You can taste the quality

Color17%+0.82

It's a lovely golden colour

FAQ

Common Ruinart Champagne questions

Answered from the same tracked data.