Rug Cleaner
FailPrices span $2.79–$12.47, mostly outside the sweet spot, so Rug Cleaner is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £76K/yr97K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 116 sellers
Flapen Score
Rug Cleaner against its category
The dotted line is the Grocery average. Past it, Rug Cleaner is stronger. Inside it, weaker.
Market
The Rug Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rug Cleaner 97K times last year and spent an estimated £76K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £76Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- carpet cleaner powder38K searches a year
02 · Price
A sale here is worth £7.51.
Listings sell for £7.51 on average, from £2.79 to £12.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.51 that is £6K to £8K a year per listing.
- Average price
- £7.51under the $15 to $100 sweet spot
- Price range
- £2.79–£12.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Household Cleaners. It carries 5,957 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Household Cleaners
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,957per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Rug Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vanish Gold Oxi Action Upholstery & Carpet Cleaner Stain Remover Powder for Large Area Cleaning 650g | Removes 3x More Dirt & Pet Hair vs Vacuuming Alone | Neutralises Odours | Deep Cleans
- Price
- £7.38
- Rating
- 4.2/5
- Reviews
- 6,473
- Age
- 10y ago

Vanish Oxi Action Carpet Powder Deep Cleaner 650g Carpet Powder Spring Flowers Fragrance
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 3,468
- Age
- 10y ago

Shake and Vac Carpet Cleaner Powder Bundle | Carpet Freshener Powder with Astonish Cleaning Products | Includes Lint Remover Lemon Sparkle and Pink Blossom Scents
- Price
- £10.35
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Pink Blossom 3 x 350g
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Lemon Sparkle 3 x 350g
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vanish Powerpowder Carpet Cleaner 650g Large Area Shake & Clean Powder Deep Dirt Removal Fresh Scent Fast Drying Formula for Rugs Upholstery & Home Ideal for Large Area Carpet Cleaning
- Price
- £12.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago

Vanish Gold Oxi Action Upholstery & Carpet Cleaner Stain Remover Powder for Large Area Cleaning 650g | Removes 3x More Dirt & Pet Hair vs Vacuuming Alone | Neutralises Odours | Deep Cleans
- Price
- £7.38
- Rating
- 4.2/5
- Reviews
- 6,473
- Age
- 10y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Lemon Sparkle 3 x 350g
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Vanish Gold Carpet Cleaner Foam Stain Remover 600ml Eliminates Dirt Pet Messes and Odours Removes 5X More Dirt vs Vacuuming alone for a Deep Clean
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 11,150
- Age
- 9y ago

Shake and Vac Carpet Cleaner Powder Bundle | Carpet Freshener Powder with Astonish Cleaning Products | Includes Lint Remover Lemon Sparkle and Pink Blossom Scents
- Price
- £10.35
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago
Newest
by launch date
Vanish Powerpowder Carpet Cleaner 650g Large Area Shake & Clean Powder Deep Dirt Removal Fresh Scent Fast Drying Formula for Rugs Upholstery & Home Ideal for Large Area Carpet Cleaning
- Price
- £12.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago

Shake and Vac Carpet Freshener | Carpet Odour Neutraliser Shake & Fresh Powder 3 x 500g Fresh Linen Lily Blossom Floral Garden
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Pink Blossom 3 x 350g
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Lemon Sparkle 3 x 350g
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Shake and Vac Carpet Cleaner Powder Bundle | Carpet Freshener Powder with Astonish Cleaning Products | Includes Lint Remover Lemon Sparkle and Pink Blossom Scents
- Price
- £10.35
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
116
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
4%
- Vanish72%
- Astonish9%
- Amara7%
- ABL Supplies3%
- Dr. Beckmann2%
- STARWAX2%
- Open — no brand owns it (2 brands, 4%)
Demand
Rug Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.1×
Search terms
Top Rug Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- carpet cleaner powder38K/yr
- carpet cleaning powder11K/yr
- vanish carpet powder9K/yr
- dry carpet shampoo8K/yr
- dry carpet cleaner11K/yr
- dry carpet cleaner powder4K/yr
- rug cleaner products4K/yr
- shake and vac carpet cleaner4K/yr
- carpet cleaner product3K/yr
- carpet powder cleaner2K/yr
Reviews and returns
What reviews say buyers love and hate about Rug Cleaner
We read the reviews and the return reasons for every product selling here.
“The smell is far too intense”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rug Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









