Rug Cleaner
FailPrices span $2.79–$12.47, mostly outside the sweet spot, so Rug Cleaner is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £76K/yr97K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 116 sellers
Flapen Score
Rug Cleaner against its category
The dotted line is the Grocery average. Past it, Rug Cleaner is stronger. Inside it, weaker.
Market
The Rug Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rug Cleaner 97K times last year and spent an estimated £76K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £76Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- carpet cleaner powder38K searches a year
02 · Price
A sale here is worth £7.51.
Listings sell for £7.51 on average, from £2.79 to £12.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.51 that is £6K to £8K a year per listing.
- Average price
- £7.51under the $15 to $100 sweet spot
- Price range
- £2.79–£12.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Household Cleaners. It carries 5,957 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Household Cleaners
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,957per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Rug Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vanish Gold Oxi Action Upholstery & Carpet Cleaner Stain Remover Powder for Large Area Cleaning 650g | Removes 3x More Dirt & Pet Hair vs Vacuuming Alone | Neutralises Odours | Deep Cleans
- Price
- £7.38
- Rating
- 4.2/5
- Reviews
- 6,473
- Age
- 10y ago

Vanish Oxi Action Carpet Powder Deep Cleaner 650g Carpet Powder Spring Flowers Fragrance
- Price
- £6.54
- Rating
- 4.2/5
- Reviews
- 3,468
- Age
- 10y ago

Shake and Vac Carpet Cleaner Powder Bundle | Carpet Freshener Powder with Astonish Cleaning Products | Includes Lint Remover Lemon Sparkle and Pink Blossom Scents
- Price
- £10.35
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Pink Blossom 3 x 350g
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Lemon Sparkle 3 x 350g
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago
Trending
90-day click momentum
Vanish Powerpowder Carpet Cleaner 650g Large Area Shake & Clean Powder Deep Dirt Removal Fresh Scent Fast Drying Formula for Rugs Upholstery & Home Ideal for Large Area Carpet Cleaning
- Price
- £12.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago

Vanish Gold Oxi Action Upholstery & Carpet Cleaner Stain Remover Powder for Large Area Cleaning 650g | Removes 3x More Dirt & Pet Hair vs Vacuuming Alone | Neutralises Odours | Deep Cleans
- Price
- £7.38
- Rating
- 4.2/5
- Reviews
- 6,473
- Age
- 10y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Lemon Sparkle 3 x 350g
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Vanish Gold Carpet Cleaner Foam Stain Remover 600ml Eliminates Dirt Pet Messes and Odours Removes 5X More Dirt vs Vacuuming alone for a Deep Clean
- Price
- £4.45
- Rating
- 4.4/5
- Reviews
- 11,150
- Age
- 9y ago

Shake and Vac Carpet Cleaner Powder Bundle | Carpet Freshener Powder with Astonish Cleaning Products | Includes Lint Remover Lemon Sparkle and Pink Blossom Scents
- Price
- £10.35
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago
Newest
by launch date
Vanish Powerpowder Carpet Cleaner 650g Large Area Shake & Clean Powder Deep Dirt Removal Fresh Scent Fast Drying Formula for Rugs Upholstery & Home Ideal for Large Area Carpet Cleaning
- Price
- £12.08
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago

Shake and Vac Carpet Freshener | Carpet Odour Neutraliser Shake & Fresh Powder 3 x 500g Fresh Linen Lily Blossom Floral Garden
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Pink Blossom 3 x 350g
- Price
- £5.08
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Astonish Shake & Fresh Carpet Freshener Eliminates Odours Lemon Sparkle 3 x 350g
- Price
- £5.01
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 1y ago

Shake and Vac Carpet Cleaner Powder Bundle | Carpet Freshener Powder with Astonish Cleaning Products | Includes Lint Remover Lemon Sparkle and Pink Blossom Scents
- Price
- £10.35
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
116
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
4%
- Vanish72%
- Astonish9%
- Amara7%
- ABL Supplies3%
- Dr. Beckmann2%
- STARWAX2%
- Open — no brand owns it (2 brands, 4%)
Demand
Rug Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.1×
Search terms
Top Rug Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- carpet cleaner powder38K/yr
- carpet cleaning powder11K/yr
- vanish carpet powder9K/yr
- dry carpet shampoo8K/yr
- dry carpet cleaner11K/yr
- dry carpet cleaner powder4K/yr
- rug cleaner products4K/yr
- shake and vac carpet cleaner4K/yr
- carpet cleaner product3K/yr
- carpet powder cleaner2K/yr
Reviews and returns
What reviews say buyers love and hate about Rug Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell is far too intense
The smell was also unpleasant and very strong
Horrible smell
Didn't work
Did not work well
Peculiarly ineffective
Doesnt get rid of all the stains
any kind of stain you have this will take it out it has a subber on the bottle
after this bottle I can barely see either stain
Waste of money
Okay,not worth the price
expensive
fell apart
Broken applicator on first use
brush broke after two uses
Love
Great smell
Really nice long lasting smell
Smells fresh
Good product 👍 Very good product for the
Brilliant product first class
Excellent product
Good cleaning product
It realy cleans
Excellent product really cleans
Good price
Good value for the money
Excellent value
Its also in a very easy to use bottle
Easy and quick to use
Keep it handy at all times
Return
0.1% Return rate 0% Fixable by listing
Leaking bottle
leaking everywhere
Happy with packing some did leak in post about a tea spoon
The smell is far too intense
The smell was also unpleasant and very strong
Horrible smell
Didn't work
Did not work well
Peculiarly ineffective
Waste of money
Okay,not worth the price
expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rug Cleaner questions
Answered from the same tracked data.









